Lead generation is one tool that businesses use to expand their markets, increase sales, and eventually grow their revenue. While traditional strategies, such as print-outs and TV ads, are still happening, the digital era offers easier ways to reach customers.
Social media engagement, email marketing, and content marketing are just some of the many lead generation strategies in digital marketing. Businesses are using these to their advantage to achieve the ultimate goal of every business owner—generate profit.
How lead generation is done
The entire process of lead generation is different depending on the business, but it involves the following steps:
Understanding the target market is the primary key to an effective lead generation strategy. Business owners need to know who their customers are, their pain points, their wants, and how these people can benefit from the brand’s products and services.
Content is king, says Bill Gates. Your website content is what will drive the audience to buy the brand. When the content is interesting, shareable, and adds value to the consumer’s day-to-day life, it provides a solution to their problem.
Content can include social media images and videos, infographics, eBooks, blog posts, and flow charts.
Content is useless if no one reads it, so it must be shared across all channels the business has. It can be published on the brand’s social media pages, company website, and platforms where its consumers are most active.
It can also be optimized so that search engine users and potential customers can find it.
Nurturing generated leads
Generated leads, both old and new, need to be nurtured.
During this step, brand owners should focus on building a long-term connection with these leads. They can keep these leads engaged by sending personalized emails promoting product trials, free samples, or limited-time discounts, carefully guiding them through the sales funnel.
Not all leads are created equal. Some leads are more beneficial than others. Business owners need to identify these and focus marketing efforts on them as they are the ones who can significantly affect sales and profit.
Getting the sales team’s involvement
It is in the hands of the sales team to convert these leads into paying customers. The company’s salespeople will do the final act that will make the customer decide if they will buy from the brand and make them interested for a long time.
As with most strategies, business owners should evaluate if their current plan is working. If it is not, they need to identify the part of the process where the leads go cold and how to keep them interested in their brand.
Top 20 lead generation companies in Australia
- Tailored SEO
- Attractor Solutions
- Mind Methods
- First Page Australia
- Havoc Digital
- Pursuit Digital
- Impressive Digital
- Design Box Digital
- Sales, SEO & Social Media
- 4Business Group
- Megaphone Marketing
- Munn Digital
- Online Path
- Sydney Digital Marketing Agency
- Copilot Crew
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- Top 30 lead generation companies to partner in India
- Top 20 lead generation companies in the US
- Top 20 Lead Generation Companies in Jamaica
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- Top 20 Lead Generation Companies in Malaysia
- Top 50 lead generation companies worldwide
- Top 20 lead generation companies in Los Angeles
- Top 20 Lead Generation Companies in Washington
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- Top 20 lead generation companies in the Philippines
Should companies outsource lead generation specialists?
In simple words, yes. Companies should outsource lead generation specialists.
The entire business operations include a lot of essential tasks. While lead generation is equally important, business owners may find it tedious and time-consuming.
While hiring a lead generation specialist is an option, there are also things to consider upon hiring in-house employees. This includes salary, training, and office space for work.
Meanwhile, outsourcing proves to be a cost-effective way to delegate complex tasks. There are all kinds of talents that companies can outsource, and there are plenty of agencies that provide lead generation services.
Nowadays, outsourcing lead generation is the best way to make this function cost-efficient and tap into another market simultaneously.
Top 20 lead generation companies in Australia
Lead generation companies are scattered across the globe, and Australia boasts a thriving outsourcing industry that includes lead generation. Here are the top 20 lead generation companies in the country.
1. Tailored SEO
Founded in 2014, Tailored SEO is a digital marketing agency that provides customized strategies depending on the client’s business requirements. The company offers services in lead generation, including marketing automation, content marketing, and SEO.
Tailored SEO caters to companies from eCommerce, education & training, legal services, travel & hospitality, and non-profit sectors.
With offices in Melbourne, Colombo, and Aukland, Attractor Solutions was established in 2018 to provide media solutions through audience data insight. The company offers lead generation strategy services, including content planning, social media approach, adaptive content scheduling, and more.
The company’s clients come from architecture & design, business & professional services, information technology, and the real estate industry.
Successful digital marketing firm iFormat has headquarters in Brisbane and Melbourne. It has made a name for effectively implementing inbound marketing techniques across various industry verticals.
iFormat accommodates companies across different industries, such as business & professional services, construction & renovation, dental clinics & supplies, eCommerce, and legal services.
4. Mind Methods
Founded in 2013 in Sydney, Mind Methods is a digital advertising agency that provides unique marketing solutions to companies based on the brand’s business requirements.
Its services include integrated advertising campaigns, digital marketing & lead generation, brand & creative, small business marketing, marketing consulting, and sales consulting.
The company has worked with companies from industries that include construction & renovation, education & training, household goods, information technology, healthcare & medical services.
Established in 1999 in Brisbane, Bambrick provides direct-response digital marketing solutions to its clients.
The company offers full-featured digital marketing and lead generation strategies, including search engine optimization (SEO), Google Ads, and content strategy.
Bambrick provides services to companies across different industries, including business & professional services, eCommerce, legal services, automotive, and banking & finance.
Established in Victoria in 2021, First Page is an agency that provides full-feature digital marketing services to companies from different industries. The company guarantees increased traffic, sales, and ROI through full-funnel lead generation, digital brand awareness, and eCommerce sales.
First Page Australia has handled clients from different industries, including eCommerce, telecom & mobile communications, travel & hospitality, automotive, and banking & finance.
Stepps is another digital marketing agency founded in 2014 and has virtual headquarters in Brisbane, Queensland, and Melbourne.
The company’s full-feature digital marketing service is designed exclusively for the real estate industry, hence its tagline—real estate’s digital team. Its services include lead generation strategies that include content marketing and SEO, as well as training and coaching.
Clixpert is a multi-award-winning digital marketing agency established in 2009 in Sydney. It provides services in partnership with two of the biggest marketing tool providers, Google Premier and SEMRUSH.
Among the services it offers are lead generation strategies that include pay-per-click (PPC), SEO, social media management, and web design.
Clixspert has worked with companies from dental clinics & supplies, eCommerce, information technology, legal services, and automotive industries.
Havoc Digital has been in the industry for ten years. Its combined experience from Australia, Thailand, the United Kingdom, and the US has allowed the company to provide full-feature digital marketing services and lead generation strategies.
Havoc Digital has handled clients from different industries, such as beauty & wellness, business & professional services, eCommerce, travel & hospitality, and banking & finance.
Having been in business since 2012, Melbourne-based agency ETRAFFIC was established to help small and medium enterprises (SMEs) grow their business through digital marketing and lead generation.
ETRAFFIC has worked with several companies from industries including construction & renovation, dental clinics & supplies, eCommerce, manufacturing, and healthcare.
11. Pursuit Digital
Pursuit Digital was founded in 2014 in Melbourne to help businesses grow revenue with results-driven digital marketing services. The company’s services include lead generation strategies like website design, on-page & technical SEO, and Google Ads.
The agency has worked with several companies from different industries, including dental clinics & supplies, eCommerce, gambling, legal services, and logistics.
Founded in 2016, Impressive Digital was recognized by Deloitte as the fastest-growing digital marketing agency with several offices in Australia and Texas, USA. It aims to deliver unique, ethical, and results-driven strategies for brands to have a new way to expand and grow their business.
Impressive Digital offers full-featured digital marketing services to generate more traffic, convert more leads & sales, retain old leads, and attract new ones.
A full-stack digital agency, Design Box Digital was founded in 2004 in Melbourne. Being in the industry for 18 years, the company specializes in full-feature digital marketing and lead generation strategies—from SEO and Google Adwords to social media advertising.
The company has clients from the apparel, architecture, construction, oil and gas, and healthcare industries.
Sales, SEO & Social Media is true to its name for bringing together the marketing and sales team to bring business growth to their clients.
Established in 2011 in Australia, the company offers marketing automation and sales enablement. Its marketing services include lead generation strategies—SEO, content creation, social media, email marketing, PPC advertising, and more.
Sales, SEO & Social Media has worked with clients from business & professional services, computer & electronics, construction, manufacturing, and telecom industries.
15. 4Business Group
4Business Group was founded in 2019 in Australia, but the people behind this massively successful company have over 20 years of experience in multi-disciplinary marketing.
The company aims to help brands create and execute effective and cost-efficient marketing strategies. Its services include lead generation, SEO optimization, content creation, Google Ads, and Pay Per Click strategies.
Identified as a performance-focused digital agency, Megaphone Marketing started in 2012 in Melbourne. The agency provides full-featured digital marketing services, including social media advertising, email marketing, lead generation, Google Ads, content marketing, and SEO.
Megaphone Marketing has worked with clients from the business services and eCommerce industries.
17. Munn Digital
Queensland-based Munn Digital was founded in 2017 and is another full-feature digital marketing services provider. The agency offers next-level search engine marketing (SEM), SEO, social media advertising, eCommerce marketing, and lead generation.
Munn Digital currently works with clients across different industries, including apparel & accessories, beauty & wellness, construction, eCommerce, and home & garden.
18. Online Path
Established in 2014, Online Path is a family-owned agency known as Adelaide’s leading digital marketing and advertising agency. Its services include lead generation strategies such as SEO and social media advertising.
Online Path works with companies from business services, dental, eCommerce, government, and healthcare sectors.
Founded in 2012, Sydney Digital Marketing Agency aims to help brands increase their leads, sales, and profit by using intelligent and effective digital marketing strategies. The company does lead generation services through social media ads, Google Ads, and SEO.
The agency works with companies from different fields like business services, education, legal, banking, and healthcare.
20. Copilot Crew
Copilot Crew is another Melbourne-based agency that started in 2018. Its services include lead generation through PPC & Google Ads Management, SEO & SEM, content marketing, social media marketing, and business consulting.
The company works with SMEs in apparel, beauty, publishing, business services, and eCommerce industries.