Top 20 lead generation companies in Brazil
List of lead generation companies in Brazil
- Sinch
- Smart
- BRSA
- Proxis
- Ramper
- Protagnst
- SEO Marketing
- Callbox
- Marketeria
- Simplex
- Techsho
- AG Call Center
- GoConvert
- Boa Imagem
- B4B Ventures
- Bold Comunicação
- Layer Up
- 4Leads
- Leadster
- Corre MKT
The top lead generation companies in Brazil sell pipeline, not just marketing. They run outbound prospecting, paid media, SEO, and contact centre qualification for local and international buyers.
This guide lists 20 of them. Each entry covers what the firm does, where it works, and the kind of buyer it suits.
Companies outsource lead generation to fill a sales pipeline without building an in-house sales development team. It turns a fixed hiring cost into a variable one.
Lead generation: a growing industry in Brazil
Brazil has the scale to support a large digital lead generation sector. It holds the world’s fifth largest online population.
Brazil had 185 million internet users in October 2025, on 86.9% penetration. Social media reached 150 million identities, according to the country’s latest digital adoption figures. That is the audience most lead generation campaigns target.
Location helps too. Brazilian teams sit in time zones close to the United States. That suits buyers who want live coverage during their own working day.
Providers commonly staff bilingual agents in Portuguese, Spanish, and English. One team can then cover Brazil, the wider Latin American market, and export accounts.
What are the benefits of lead generation in business?
Growing a company takes a steady supply of qualified prospects. More qualified leads usually means more closed revenue.
Here are the benefits buyers cite most often when they hire a lead generation partner.
Brand awareness and recognition
Awareness sets the distance between a company and its buyers. Familiarity with your product wins attention before a sales conversation starts.
Lead generation touches both existing and potential clients. The goal is simple recall: what you sell, and why it matters.
Wider audience and higher revenue
Targeting the right segments expands reach without wasting spend. Campaigns are built around a defined buyer profile.
Consistent follow-up turns that reach into relationships. Those relationships lift revenue across a full sales cycle.
Cost-effective
Digital lead acquisition costs less per contact than traditional field prospecting. Technology and online channels carry most of the load.
Campaigns typically combine email, cold calling, web development, and search engine optimization (SEO). Each channel reaches a different part of the digital audience.
A lower cost per lead frees budget for closing activity. It also improves return on investment (ROI) once tracking is in place.
How to choose a lead generation company in Brazil
Providers in this market are not interchangeable. They sell different engagement models, and the right one depends on where your pipeline actually leaks.
| Engagement model | What the provider does | Best suited to |
|---|---|---|
| Outbound SDR teams | Cold calls, email sequences, LinkedIn outreach, meeting booking | Complex B2B sales with named target accounts |
| Inbound and content | SEO, blog production, landing pages, nurture flows | Long buying cycles that need steady inbound volume |
| Paid media performance | Google Ads, Meta Ads, programmatic buying, conversion testing | Fast volume and quick offer testing |
| Contact centre qualification | Inbound calls, customer service, lead screening, appointment setting | High-volume consumer, retail, and financial services |
| Data and automation platforms | Prospect data, chat capture, lead scoring, CRM routing | Teams that already have sales capacity to feed |
Most of the firms below sit in one or two of these rows. A few span several.
Top global outsourcing list
Outsource Accelerator is the world’s leading outsourcing marketplace and advisory. We list over 3,000 BPO firms in our global directory, with detailed information, price guides, and reviews.
Whether you are a solopreneur, SME owner, or corporate executive, we can help you find a suitable outsourcing provider. You can also browse our lead generation lists by country:
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Top 20 lead generation companies in Brazil
Outlined below are 20 lead generation companies serving the Brazilian market.
1. Sinch
Sinch is a customer communications platform headquartered in Stockholm, Sweden, with a long-running Brazilian operation. It built that presence by acquiring Wavy in a deal announced in 2020. Wavy was the messaging arm of São Paulo based Movile.
The company sells messaging, voice, email, video, and verification APIs. Brazilian teams use those channels for outreach, qualification, and follow-up at volume.
Sinch reports more than 200,000 customers worldwide. It runs Portuguese-language support on Brazilian business hours.
2. Smart
Smart is a strategic communications agency in São Paulo. It was formerly SmartPR. The agency took its current name in 2025, when SmartPR, TalentComms, and Trivas merged under one brand.
The agency covers media relations, content, public affairs, crisis and reputation work, and executive positioning. It serves Brazilian and international clients.
Smart represents the global consultancy Kreab in Brazil. Buyers get local execution with an international reporting line.
3. BRSA
Founded in 2009, BRSA is a B2B communications and marketing agency focused on technology companies. It works on complex sales cycles rather than consumer campaigns.
Its portfolio is built around account-based marketing (ABM). Demand generation, outbound marketing, inbound marketing, social selling, paid traffic, and sales operations sit under one roof.
BRSA also runs press relations and go-to-market consulting. That suits vendors entering Brazil for the first time.
4. Proxis
Proxis is a Brazilian contact centre operator running outsourced customer service and telesales. Its work spans phone, chat, email, social media, and chatbots on one omnichannel stack.
For lead generation buyers, the relevant service is televendas, its outbound and inbound sales operation. Agents qualify prospects and pass them to the client’s closers.
The company also runs ProxisMed, a healthcare-specific unit. Regulated sectors are a recurring part of its client base.
5. Ramper
Ramper is a Brazilian B2B prospecting platform rather than an agency. Sales teams use it to generate, engage, and convert leads in one stack.
The product line covers four areas:
- Ramper Prospect, B2B digital prospecting software
- Ramper Pipeline, B2B sales management and CRM
- Ramper Marketing, B2B digital marketing automation
- Ramper Engage, B2B lead engagement
It fits companies that already employ sales development reps. The platform supplies the workflow, not the headcount.
6. Protagnst
Protagnst is a Brazilian nearshore sales and go-to-market firm. It builds managed commercial teams for companies selling into Brazil and Latin America.
Engagements cover sales development reps, business development reps, closers, and revenue operations. Clients can take a full team or a single function.
The firm also runs strategy, account intelligence, and market-entry support. Local leadership manages delivery on hours aligned to US time zones.
7. SEO Marketing
SEO Marketing is one of Brazil’s longer-running search agencies, working with clients since 2006. It treats organic and paid search as the primary lead source.
Its service list covers:
- SEO audits, planning, and technical consulting
- Google Ads, Google Shopping, and Performance Max
- Paid social on LinkedIn, Meta, Pinterest, and TikTok
- Optimised content and link building
- Landing pages and site migrations
The agency suits buyers with long consideration cycles. Search demand tends to compound rather than spike.
8. Callbox
Callbox is a B2B lead generation and appointment setting provider with a dedicated Brazil service line. It plans and runs integrated campaigns that deliver qualified leads to client sales teams.
Its multi-channel approach combines calling, email, social, and web. The company reports the strongest results in these verticals:
- Information technology and software services
- Manufacturing and distribution
- Marketing and advertising
- Consulting and professional services
- Telecommunications
9. Marketeria
Operating since 2013, Marketeria positions itself as a revenue system for B2B companies. Search visibility is the entry point for most of its work.
The agency optimises site content, technical structure, and usability, then builds authority through link acquisition. The aim is ranking for terms buyers actually search.
Beyond SEO, Marketeria aligns marketing, sales, and operations teams. That alignment is what turns traffic into booked revenue.
10. Simplex
Founded in 2017, Simplex is a Franco-Brazilian martech company. It automates organic traffic generation for e-commerce and digital businesses.
Its software applies a technical approach to SEO, using proprietary web tracking to lift qualified traffic and conversion. The founding team came out of large Brazilian e-commerce operations.
Simplex works with national and international retailers. It suits buyers who want lead volume from search rather than from outbound calling.
11. Techsho
Techsho is a growth and outsourcing partner based in Rio de Janeiro. It serves B2B companies in Brazil and the United States.
The firm runs outbound lead generation, cold calling, LinkedIn outreach, and demand generation. It also staffs customer support and retention teams.
Agents work in English, Spanish, and Portuguese. That trilingual mix suits software firms selling across the Americas.
12. AG Call Center
AG Call Center has operated since 2002, giving it more than two decades in outsourced customer contact. It covers phone, email, WhatsApp, social media, chat, and consumer complaint channels.
Its services include:
- Customer service, known in Brazil as SAC, or serviço de atendimento ao consumidor
- Lead qualification and after-sales
- Back office and technical support
- Ombudsman handling
Programmes are scoped per client. The company works across retail, financial services, automotive, aviation, and healthcare.
13. GoConvert
GoConvert is a sales funnel intelligence platform with a dedicated Brazil practice. It is US-based, so buyers wanting an on-the-ground Brazilian team should confirm delivery arrangements first.
The product pushes lead and funnel data into Salesforce, HubSpot, Zoho, Microsoft Dynamics, and common email platforms. That keeps campaign reporting in one place.
It publishes practical guides on marketing and selling into Brazil. Those cover channel choice, localisation, and audience targeting.
14. Boa Imagem
Founded in 2009, Boa Imagem is a full-service marketing agency in Brasília. It runs strategy and execution under a marketing-as-a-service model.
Its work spans the channels that feed a pipeline:
- Strategic planning and consulting
- Paid traffic on Google Ads and Meta Ads
- SEO and search visibility
- Branding and advertising production
- Web development and sales consulting
The agency takes one client per market segment. Confirm that exclusivity rule early if you compete in a crowded category.
15. B4B Ventures
B4B has been building media programmes to capture customer attention since 2008. Its model is customer acquisition rather than brand advertising.
The company sells three products:
- Audience, a B2C reach product priced on CPM
- Pay-per-lead, billed per lead across B2B and B2C verticals
- Precision Marketing, a fee-based B2B targeting product
Pay-per-lead pricing moves risk onto the provider. It suits buyers who can define a qualified lead precisely.
16. Bold Comunicação
Bold Comunicação is a digital marketing agency based in Recife. It treats communication as a tool for solving sales and management problems.
The agency works in SEO, inbound marketing, and digital content. Clear goals and measurable return sit at the centre of its pitch.
Its northeast Brazil base is a point of difference. Most agencies on this list cluster in the southeast.
17. Layer Up
Layer Up is a São Paulo digital agency built around marketing and sales together. It positions itself as a growth partner rather than a campaign shop.
Services cover performance media, inbound marketing, SEO, conversion rate optimisation, business intelligence, and sales funnel work. Content production and web development sit alongside them.
The agency lists brands such as iFood, Vivo, and Michelin among its clients. That points to experience with large, high-volume accounts.
18. 4Leads
4Leads is a performance marketing agency serving local businesses, online stores, and product launches. It works with both large and small retailers.
Its offer splits into growth, sales, and tracking services. Site builds, landing pages, A/B testing, and conversion rate optimisation support the campaigns.
The agency organises delivery by sector, including solar energy, law firms, real estate, dental clinics, and construction. Sector playbooks shorten ramp-up time.
19. Leadster
Leadster is a Brazilian conversational marketing platform founded in 2018. It captures and qualifies leads through website chat and WhatsApp.
The tool uses AI-led conversations, then hands qualified prospects to a human sales team. It routes leads into a CRM and reports on campaign performance.
The company reports more than 3,000 active customers. It fits buyers who already have traffic but convert too little of it.
20. Corre MKT
Corre MKT is a B2B marketing accelerator focused on demand generation. It builds, runs, and optimises the engines that produce pipeline.
Its service lines are B2B paid media, SEO acceleration, an inbound marketing machine, and demand generation strategy. The stated goal is more pipeline at a lower customer acquisition cost.
The agency publishes case studies and a B2B newsletter. Both help you judge fit before a first call.
Frequently asked questions
How much does it cost to outsource lead generation in Brazil?
Pricing follows three common models: a monthly retainer, a fee per qualified lead, or a fee per booked meeting. Retainers suit ongoing programmes, while per-lead pricing shifts risk to the provider. Ask for the total cost of a 12-month engagement, including setup, tooling, and any media spend billed separately.
How do I shortlist a lead generation company in Brazil?
Start with the engagement model, not the brand. Match your gap to the right row: outbound teams for named accounts, inbound and SEO for long cycles, contact centres for volume. Then check whether the provider has run campaigns in your sector and can name reference clients.
What should I verify before signing a contract?
Get the definition of a qualified lead in writing, with the exact criteria and the replacement policy for rejects. Confirm who owns the lead data and the CRM records when the contract ends. Also check compliance with Brazil’s data protection law, the LGPD, for any prospect data the provider supplies.
Do lead generation teams in Brazil work in English?
Brazil’s first language is Portuguese, so English coverage varies by provider and by seat. Several firms on this list staff bilingual or trilingual agents in Portuguese, Spanish, and English. Ask to hear recorded calls from the team you would actually be assigned, not a sales demo.
How long before an outsourced campaign produces leads?
Paid media and outbound calling can produce first responses within weeks of launch. SEO and content programmes usually take several months to compound. Agree a ramp-up period in the contract so early volume is not judged against steady-state targets.
Partner with a top lead generation company in Brazil
The right partner depends on your sales motion, not on a ranking. Use the engagement model table above to narrow the field, then shortlist three providers and brief them identically.
Compare their answers on lead definition, reporting, and data ownership. Those three points separate a durable programme from an expensive test.
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