What is Digital Marketing?
What is digital marketing?Digital marketing is the use of a management strategy that incorporates electronic products and services. Digital marketing may apply to the use of content marketing, social media marketing, or affiliate marketing to increase brand or business awareness.
Businesses use different marketing strategies to reach more customers and deliver the information they can use in decision making. At the heart of digital marketing is defining clear goals. Without these goals, digital marketing would be a waste of time, effort, and financial resources.
Types of digital marketingDigital marketing campaigns require both creative and technical aspects to work. These include:
Content marketing
Search engine optimization
Social media marketing
Email campaigns
Affiliate marketingA digital marketing campaign can either be paid or free. Paid marketing campaigns might have a better chance of being successful than with free marketing. However, one can’t rely on just paid marketing efforts. You still have to ensure you aren’t wasting valuable resources.
Outsource digital marketingOutsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with outsourcing digital marketing.
What is Omnichannel Customer Service?
What is omnichannel customer service?Omnichannel Customer Service uses different communications methods (such as email, SMS, live chat, social media, geo-tagging, and QR codes) across a customer's lifecycle to create a unified brand experience.
Aside from creating a seamless experience when relating to customers, from a marketing perspective, omnichannel customer service allows greater control over a customer's experience and creates more opportunities for retention and up-selling.
For example, Disney allows users to book tickets to Disneyland on mobile, and then further lets them plan out their trip itinerary.
Visitors can use the Disney app to review restaurants, locate ticket sellers, and map out amusement rides while also providing an estimate on the wait time at each ride. In addition, visitors receive a Magic band that acts as a combination room key, photo storage, ride ticket, and charge card.
Omnichannel customer service strategyCreating a seamless customer experience is a task for experienced customer service companies, web developers, and programmers. Outsourcing is a popular business solution that enables companies to provide exceptional omnichannel customer service whilst saving on staffing cost.Outsource Accelerator provides you access to great customer service representatives that you can outsource from the Philippines starting from $6 per hour, where you can save up to 70% on staffing cost. We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with omnichannel customer service outsourcing.
What is Content Moderation?
What is content moderation?In content moderation, the content moderator monitors everything manually and makes sure that every user-generated content submission is appropriate and permissible in accordance with the rules and regulations set before everyone else sees it.
With the various platforms where content exists, content moderation helps users access credible information all the time. Content moderation is important since the data boom, and filtering content, in a way, can improve the overall internet user experience.
Content moderation is every business’ responsibility, especially when they take advantage of the internet as a platform. It is imperative to provide relatable, appropriate, and positive information to your audience not only to engage them but to educate them as well.
Content across the internet is clouded by colloquialism, jargon, and nuances in different languages that would portray a different meaning for a person descending from another culture and upbringing.
Content moderators should be also keen on noticing these irregularities and removing them as deemed necessary.
What are the important traits needed for a content moderator?A content moderator is responsible for ensuring that all content – such as images, videos, articles, and other multimedia files – posted on any online platform are fit for general public consumption.
To maintain a safe space online, a content moderator needs to have the following traits:
Online community experienceThere are so many communities online — so much that a word can easily be lost in translation. What might be considered okay for one group may be offensive for another.
Experience in various online communities can help build better judgment for moderators especially if they are asked to handle several platforms with different audiences.
Multi-platform savvinessCompetition online is strong. This is why businesses are now utilizing multiple channels for their marketing strategies. To be effective, a content moderator needs to be well-versed in the different platforms available to the public.
Knowing which content works best for one – and which does not – will help a brand gain recognition easily in an online community.
Language expertiseFor eCommerce and review sites, testimonials can have a great effect on a brand’s reputation. It can also make or break a prospective customer’s decision to buy or not.
Businesses shipping worldwide need multilingual moderators that can review diverse communities effectively. They can check the comments written in a foreign language and easily understand the context behind them.
Content moderation outsourcingOutsource Accelerator believes that content moderators are still vital to your system. Though with the advances in technology, having a content moderator can help you build better customer relationships by filtering inappropriate content. They also help maintain a positive and healthy environment in the platforms you engage in.
By looking at the information on our website, we can match you with the best outsourcing companies that provide content moderation services.
What is What is business process outsourcing??
What is business process outsourcing (BPO)?Business process outsourcing (BPO) is the practice of contracting a third-party provider to run a defined business function such as customer support, payroll, accounting, or IT helpdesk. The provider takes ownership of the people, process, and technology, and bills you on a per-seat, per-transaction, or fixed-fee basis.
BPO sits at the intersection of labour arbitrage and operational focus. You hand off a non-core function to a specialist that can run it cheaper, faster, or better, and your in-house team gets to concentrate on what actually moves the business.
The category covers everything from a 4-seat phone team in Cebu answering after-hours calls for a US plumbing firm, to a 5,000-seat captive in Manila handling global claims processing for a Fortune 500 insurer. Same idea, very different scale.
If you've used Apple support, ordered from Amazon, or paid with Wells Fargo, you've talked to a BPO provider — you just didn't know it.
How it worksA BPO engagement runs in three layers: contract, transition, and steady state. You scope the function, sign a service level agreement that locks in response times, quality thresholds, and pricing, then transition the work through documented playbooks and parallel runs before the provider takes the keys.
Pricing usually falls into one of four shapes:
Model
How you pay
Best for Per FTE (seat)
Fixed monthly rate per agent
Steady-volume work like inbound support Per transaction
Set fee per call, ticket, or invoice
Variable-volume back-office tasks Outcome-based
Tied to a KPI like CSAT or collections
Mature processes with clean metrics Hybrid
Base FTE rate plus variable bonus
Long-term partnershipsLocation choice drives most of the savings. Sending work to the Philippines or India (offshoring) typically cuts loaded labour cost by 50–70% versus a US in-house team. Sending it to Mexico or Colombia (nearshoring) trims 30–50% while keeping you in roughly the same timezone. Keeping it domestic (onshoring) protects timezone and language fit but barely moves the cost needle.
The provider absorbs the recruiting, training, real estate, tech stack, and compliance burden. You absorb the vendor-management overhead and the risk that comes with handing a function to an outsider.
ExamplesThe global BPO market hit roughly USD 347.95 billion in 2025 and is projected to grow at a 10.05% CAGR through 2035, according to Precedence Research. That growth is concentrated in a handful of hubs and a handful of named buyers.
Google has used Philippine and Indian BPO partners since 2016 for content moderation, ads review, and customer support — a quiet workforce that scales with each product launch. Meta contracts Accenture and TaskUs in Manila for content moderation; the work pulled enough scrutiny in the early 2020s that Meta eventually broadened its provider base across multiple regions. Wells Fargo has operated a Manila back-office hub since 2011, handling mortgage processing, AML checks, and treasury operations for the US parent. JPMorgan Chase runs large captive and outsourced operations in India and the Philippines for KYC, trade settlement, and analytics.The Philippines remains the standout English-language hub. According to the IT and Business Process Association of the Philippines, the country's IT-BPM sector generates roughly USD 40 billion in revenue and employs about 1.9 million people, with growth targets pushing past 2.5 million by 2028.
Related terms Outsourcing: the umbrella term; BPO is the back-office and front-office slice that runs whole processes rather than one-off projects. Offshoring: moving work to a distant country (e.g. US to Philippines). A location choice, not a contracting choice. Nearshoring: moving work to a nearby country (e.g. US to Mexico) to keep timezone and culture closer. Knowledge process outsourcing: KPO handles judgment-heavy work like legal research or equity analysis, not transactional tasks. Call center: one delivery format inside BPO, focused on inbound or outbound voice. Back office: the non-customer-facing operations layer that BPO most commonly absorbs. Service level agreement: the contract clause that defines what "good" looks like in a BPO deal. FAQ What is business process outsourcing in simple terms?BPO is paying another company to run a piece of your business for you, usually a repeatable function like answering support calls, processing invoices, or managing payroll. You keep the brand and the strategy; they run the operation.
What is the difference between BPO and outsourcing?Outsourcing is the broad category — anything you contract out, including one-off projects. BPO is the subset where a provider runs an ongoing, defined business process end-to-end, typically with its own staff, systems, and SLAs.
Is BPO only about cost savings?No. Cost is the entry argument, but mature buyers cite access to specialist talent, 24/7 coverage, faster scaling, and freeing in-house leaders to focus on growth as bigger long-term wins. See the directory of vetted providers on Clutch for how the market positions itself today.
What functions do companies outsource most often?Customer support, IT helpdesk, finance and accounting, payroll, HR administration, content moderation, and data entry top the list. Higher-judgment work like legal research, equity analysis, and medical coding has shifted to KPO providers over the last decade.
Which countries dominate the BPO industry?The Philippines leads voice and customer experience, India leads IT and analytics, and Latin America (Mexico, Colombia, Costa Rica) leads nearshore work for North American buyers. Eastern Europe serves Western European clients on similar terms.
How do I choose a BPO provider?Match scale to your volume, check for relevant compliance (ISO 27001, HIPAA, PCI DSS, SOC 2), ask for two reference clients in your industry, and pilot a small scope before committing to a multi-year contract. Walk away from any provider that won't share agent attrition data.
Ready to scope a BPO partner? Outsource Accelerator lists 4,000+ vetted providers across the top global hubs — use the directory to shortlist, compare pricing, and book intro calls without paying a referral fee.
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