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Outsourcing to Fiji

Is outsourcing to Fiji a good idea?

Yes, outsourcing to Fiji is a smart option for companies that want skilled English-speaking staff, strong customer service, and cost savings of up to 50%.

  • Fiji offers a young, literate, and service-minded workforce.
  • It sits in a friendly time zone for Australia and New Zealand.
  • Its BPO sector is growing fast with government backing.

Global BPO clients now look beyond Asia for talent. In recent years, many have started outsourcing to Fiji. It is one of the world’s most promising BPO destinations. For a long time, first-world firms offshored mainly to Asia. That was the norm.

By tapping Asia’s talent pool, firms filled skill gaps. At the same time, they boosted output and saved on costs. Still, few people noticed the budding industry in nearby countries. Slowly, these places have made their names known.

Take the US, for example. Many growing US firms now nearshore to BPOs in Latin America. Brazil and Mexico both have a rising outsourcing sector. Meanwhile, more firms in Australia and New Zealand have begun outsourcing to Fiji. Fiji is a relative rookie here. Even so, it is a quality destination for many business roles.

Fiji’s outsourcing industry

Fiji is an archipelago in the South Pacific Ocean. It has more than 300 islands. Besides its paradise beaches, it is known for warm and friendly locals.

Traditionally, the country has produced garments and sugar. Now it is working to become a new offshoring hub. In fact, some call it the contact center industry’s best-kept secret.

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Back in 2017, the Fiji BPO Council was formed. It set out to grow the industry in Fiji. The government fully backed the council. So did the Ministry of Industry, Trade and Tourism and Investment Fiji.

In addition, the founding members included many well-known firms. To name a few: ANZ Pacific Operations, DHL, Centrecom, Lyndhurst Group of Companies, and BSP Life. Moreover, the members aim to build a competitive global services industry. They want it to serve many market niches.

For example, these roles include back-office and financial services, debt recovery, insurance claims, and documentation. They also cover customer service, sales telemarketing, data processing, and IT helpdesk. Many of these fit well under broader back office outsourcing plans.

The council has also partnered with schools. These include Fiji National University and the University of the South Pacific. Together they plan a curriculum for contact center roles. In addition, the members have pledged internships. When students finish their courses, they earn a globally recognized qualification.

Fiji’s outsourcing industry
Fiji’s outsourcing industry

Outsource to Fiji: Role of BPO in the country’s economy

Meanwhile, more firms now outsource to Fiji. As a result, they create wider job openings for locals. This also draws more investors into the BPO sector. On top of that, it adds a big boost to the country’s growth.

Outsource to Fiji: Essential facts

Here are key facts to know if you plan to outsource to Fiji:

Workforce and talent pool

  • Half of Fiji’s population is under the age of 27. That is a good bracket for the outsourcing industry.
  • Fiji adds over 5,000 fresh college graduates to the workforce each year.
  • Most entry-level BPO roles go to university graduates.
  • Fijians handle customer service with ease. It comes naturally to them.
  • The official work week is 40 hours.
  • Many BPO firms in Fiji provide shuttle services for staff.
  • Fiji has a very high literacy rate of 99.08%

Facts and figures

  • Australia and New Zealand are the two main countries that outsource to Fiji.
  • The country is on the path to becoming the BPO hub of the Pacific.
  • Fiji gained independence from the UK in 1970. That paved the way for its economy and infrastructure.
  • There is very little time-zone gap between Fiji and Australia.
  • Most BPO firms operate in the capital city Suva and in a city named Nadi. Both sit on the main island, Viti Levu.
  • Some global firms that have outsourced to Fiji include ANZ Bank, Select, and Vodafone.

Language

  • Fiji’s official languages are Fijian, Fiji Hindi, and English.
  • Schools teach in English.
  • Fijians speak with a neutral English accent.
  • Fijians are highly proficient in English.

Government support and sector growth

  • Fiji’s government and its BPO council actively support the industry.
  • Fiji is diversifying its economy beyond tourism. So it is putting more effort into growing its BPO services sector.
  • Steady investment in skills and infrastructure keeps the sector on a strong path.

Why global companies outsource to Fiji

More multinational firms want to farm out parts of their work to Fiji. This is mainly for the reasons below.

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Language and cultural compatibility

English was the country’s official language until 1997. Even today, English is widely used across government, schools, and business. Fijians also know Australian culture well. After all, Fiji is a top tourist spot for Australians. The country also draws heavy influence from UK culture.

Cost advantage

Firms that offshore to Fiji enjoy a clear cost perk. They can save up to 50% on operating costs. This is true above all for contact center roles.

Geographical location

Fiji is two hours ahead of Sydney. It shares the same time as New Zealand. Moreover, it offers many direct flights to and from Australia.

a white sand , blue ocean and palm tree
Why global companies outsource to Fiji

Skills and talent pool

Notably, Fiji has a booming tourist industry. So Fijians clearly hold strong customer service skills. They are also hardworking. In addition, they are eager to join the global work scene and support overseas customers.

Better customer service experience

Fiji is famous for its friendly people and their “Bula” spirit. So they always aim to make others happy. Their warm and welcoming manner lifts every customer service experience.

Focus on core competencies

First, firms outsource to save money. Just as important, they do it to save time. By hiring a third party for some tasks, they free themselves up. As a result, they can focus on other key parts of the business.

Robust telecommunication and internet infrastructure

In addition, Fiji has strong telecoms. The internet is fast, reliable, and secure. This works because its network links to Australia through the Southern Cross Cable.

Top business roles to outsource to Fiji

First, contact centers are a core part of the BPO industry here. Still, the sector offers many other services too. For a wider view, see this guide to call center outsourcing.

Human resource

Outsourcing human resources helps firms recruit and onboard the right people. HR outsourcing can cover recruitment, onboarding, and training. It can also include performance management, payroll, and benefits admin.

Call center

Call center roles can be inbound, outbound, or both. The work spans customer support, telesales, telemarketing, and appointment scheduling. Providers also supply all the resources needed to run these functions.

IT roles

Meanwhile, demand for IT services keeps growing worldwide. Over recent years, IT outsourcing has added a lot to the global market. The global IT outsourcing market was expected to reach USD 397.6 billion by 2025, and demand has kept climbing since. The most common IT roles include software development, mobile app development, hosting, tech support, and web maintenance. For a deeper look, see these key areas of IT outsourcing services.

Accounting

Likewise, accounting is a vital part of any business. For startups and small firms, an in-house accountant can be costly. Outsourced accounting covers bookkeeping, accounts payable and receivable, and payroll. It also handles financial statements, tax prep, and compliance.

Digital marketing

Finally, every business needs strong digital marketing to stay competitive. Yet marketing is not everyone’s strong suit. Outsourcing it brings in expert help to promote your brand. The work includes social media, pay-per-click ads, SEO, and email marketing.

Top business roles to outsource to Fiji
Top business roles to outsource to Fiji

Outsource to Fiji: In a nutshell

Fiji may soon rank among the top outsourcing destinations. It could sit next to the Philippines and India. Its government and BPO council have solid plans to grow the sector. Contact center and call center roles lead the way here. What makes Fiji so attractive is clear. It offers language and culture alignment, strong infrastructure, and a young, skilled workforce. For comparison, many firms also weigh outsourcing to the Philippines or outsourcing to India.

Frequently asked questions about outsourcing to Fiji

How much can I save by outsourcing to Fiji?

Firms can save up to 50% on operating costs. The savings are largest for contact center and customer service roles. Actual figures depend on the role and the provider.

What roles are best to outsource to Fiji?

Contact center and customer service roles lead the list. Fiji also handles HR, IT, accounting, and digital marketing well. So it suits many back-office and front-office needs.

Do people in Fiji speak good English?

Yes. English is widely used in government, schools, and business. Fijians speak with a neutral accent. So they communicate clearly with overseas customers.

What time zone is Fiji in?

Fiji is two hours ahead of Sydney. It shares the same time as New Zealand. As a result, it works well for firms in both countries.

Why choose Fiji over larger BPO hubs?

Fiji offers a young, service-minded workforce and a friendly time zone. It also has strong government support. So it can be a great fit for firms in Australia and New Zealand.

Key takeaways

  • Outsourcing to Fiji gives firms skilled, English-speaking staff and up to 50% cost savings.
  • The country shines in customer service, call center, HR, IT, and accounting roles.
  • A friendly time zone suits Australia and New Zealand well.
  • Government support and school partnerships keep the sector growing.
  • Strong infrastructure and the Southern Cross Cable ensure reliable connectivity.

Looking to outsource to Fiji?

If you want to outsource to Fiji, Outsource Accelerator has listed the Top 30 BPO Companies in Fiji to help you get started. Good luck!

See more here:

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Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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