20 top PR firms in India: Leading agencies that craft strong business narratives
- AdfactorsPR
- Brain Box Catalysts
- MSLGROUP India
- Public Media Solution
- Perfect Relations
- MyStory PR
- Weber Shandwick India
- Ketchum Sampark
- Avian We.
- Flags Communications
- The PRactice
- Media Striker
- Ogilvy
- Concept PR India Ltd
- Hill and Knowlton
- PR Professionals
- PR Pundit
- Aim High Consulting
- Zeno Group
- Madison World
For Indian companies serious about reputation management and market leadership, partnering with an experienced PR firm is a necessary step to building and protecting their brand.
We listed the top PR firms in India that have consistently demonstrated the ability to deliver measurable communication results.
Why does public relations matter for businesses?
Public relations (PR) is the strategic enterprise communication management between a business and its various audiences. It involves shaping how a company is perceived by the public, media, investors, regulators, employees, and other stakeholders.
Unlike advertising, which is paid and controlled, PR focuses on earned trust and credibility. This is often achieved through media coverage, thought leadership and strategic messaging.
Strong public relations strategies matter for businesses because:
- Trust builds brands. Customers make decisions based on emotional connections and brand trust. PR ensures your business stays trustworthy in their eyes.
- Visibility drives growth. Being seen in the right places by the right people fast-tracks your credibility and your customer acquisition.
- Crisis is inevitable. A business will face criticism or challenges at some point. Effective PR prepares your firm to respond with grace, professionalism, and strength.
Working with the top PR firms in India enables businesses to manage public communications more strategically, consistently, and effectively.
Present state of PR in India
According to a recent survey by Ipsos, India’s public relations industry is growing steadily, at 1.4 times the rate of the country’s GDP in 2024. This growth is mainly due to the increased use of digital platforms, social media, and influencers.
The survey also found that 90% of corporate communicators now focus on how PR supports business goals. In other words, public relations in India is no longer just about getting media attention, it’s becoming more strategic and tied to business results.
Services provided by top PR firms in India
The top PR firms in India often offer a range of structured services designed to meet business goals with measurable results.
Below are the most valuable services offered by public relations agencies in the country.
Strategic media relations
Media relations services ensure that companies secure regular, high-quality exposure across traditional and digital media platforms.
PR firms in India maintain relationships with journalists, editors, and media outlets to position company announcements and corporate developments in the public eye.
Effective media relations ensure:
- Consistent brand visibility in credible outlets
- Well-positioned leadership commentary in industry discussions
- Improved public understanding of the company’s products, services, and achievements
This PR service supports brand growth, investor confidence, and market positioning without relying on paid advertising.
Crisis communication management
Crisis management PR services prepare companies for unexpected events that could harm their reputation or operations.
Top PR firms in India have developed proactive communication plans, messaging frameworks, and media handling protocols to minimize damage during a company crisis.
Key outcomes include:
- Rapid and consistent response across media and stakeholder channels
- Preservation of trust among customers, investors, and regulators
- Shortened recovery time and mitigation of long-term reputational harm
Indian companies with established crisis plans manage difficult situations more efficiently and maintain stability during public challenges.
Integrated brand storytelling
Brand storytelling PR services build a consistent narrative across multiple communication channels, including media outlets, websites, social media, and industry events.
Key elements of this service include:
- Development of key brand messages and communication guidelines
- Creation of content that supports brand values, market differentiation, and customer engagement
- Coordination of messaging across earned, owned, and shared media channels
Consistent brand storytelling strengthens market positioning, supports marketing initiatives, and builds long-term brand equity.
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Top 20 PR firms in India
Let’s now discuss in no particular order the top PR firms in India that consistently deliver strong results for their clients.
1. AdfactorsPR
Location: Mumbai, India
Adfactors PR, founded in 1997, is a multi-specialist, full-service communications firm that has rapidly distinguished itself in India’s public relations landscape.
Consistently ranked among the top PR firms in India, Adfactors PR is recognized for handling complex and high-pressure briefs that demand both speed and strategic clarity.
The firm caters to a diverse mix, from major conglomerates, financial institutions, and government bodies to nimble startups and high-growth unicorns.
2. Brain Box Catalysts
Location: Bengaluru, India
Brain Box Catalysts has worked with over 150 clients and manages more than 100 social media channels. The team combines content and video production to improve return on investment, with strategies tailored to each client’s business needs.
Brain Box’s founder and network of influencers have a combined following of 75,000+, giving the firm up-to-date insight into platform algorithms and online trends. Their follower base and audience reach were key factors in including them in the list of top PR firms in India.
3. MSLGROUP India
Location: Bengaluru
MSL India is the local arm of a global public relations and communications network. The firm provides strategic counsel and creative direction across digital, media, and crisis communication.
Known as one of the top PR firms in India, MSL delivers end-to-end digital solutions that bring together content, design, media planning, and technology. It helps organizations maintain consistent messaging and respond effectively under pressure.
4. Public Media Solution
Location: Mumbai and Pune
Listed as one of our top PR firms in India, Public Media Solution emphasizes clear communication between businesses and their audiences.
Its PR team handles both internal and external messaging, helping organizations strengthen employee engagement and customer trust.
5. Perfect Relations
Location: Mumbai and Pune
Perfect Relations is the largest professional image management advisory firm in South Asia. It offers services in corporate and brand strategy, crisis communication, digital PR, media relations, and investor communications.
The firm’s national footprint and experience across sectors such as IT, energy, retail, pharma, and others are key reasons it was included in this list of top PR firms in India.
6. MyStory PR
Location: Mumbai
MyStory PR positions itself as a digital product development agency with a focus on media relations and earned coverage.
The firm uses its connections with journalists and media platforms to secure visibility for clients in major international publications such as The New York Times, The Washington Post, and Forbes.
MyStory PR’s ability to land global placements while operating from India is part of why MyStory PR has been named in this list of top PR firms in India.
7. Weber Shandwick India
Location: Mumbai
Weber Shandwick India’s ability to deliver industry-defining work through global insight and original thinking places it on this list of top PR firms in India.
The firm combines data-driven strategy with human-centric storytelling to create campaigns that go beyond visibility and invite meaningful interaction. Leading organizations in the country continue to rely on their teams for high-impact communications.
8. Ketchum Sampark
Location: Mumbai
Ketchum Sampark has transitioned from a traditional PR agency to a full-service communications consultancy focused on solving business problems. This evolution into a results-oriented consultancy is one of the reasons why it’s on our list of top PR firms in India.
Moreover, its forward-thinking identity and commitment to progress reflect the agency’s ability to adapt and deliver value in a competitive public relations market.
9. Avian We.
Location: Mumbai
Avian We. is one of the largest independent global marketing firms in India. With over 16 years of experience, this PR company operates on three core principles:
- Put people first
- Build lasting client relationships
- Ensure long-term business sustainability
Its consistent recognition by Campaign India, Fulcrum, IPRCCA, and the SABRE Awards supports its standing in this list of top PR firms in India.
10. Flags Communications
Location: Delhi and Noida
With a strong reputation for blending incisive campaigns with modern infrastructure, Flags Communications is known for helping clients build compelling brand narratives and reach their audiences effectively.
As an award-winning 360° communications agency, the firm is recognized for its results-driven approach and customized solutions that serve both established brands and emerging startups.
11. The PRactice
Location: Bangalore, Mumbai, and Delhi
The PRactice is a seasoned PR firm with over 20 years in the industry. With offices in Delhi, Mumbai, and Bangalore, and a network across 160 cities in India, the firm is known for offering responsive, client-focused service.
Their work includes helping brands deliver effective messaging, engage stakeholders, and manage company challenges. The PRactice’s other services include brand articulation, stakeholder engagement, and message delivery with authenticity.
12. Media Striker
Location: Noida
Media Striker helps businesses grow by focusing on online reputation, brand management, and public relations. Their services include managing reviews, running digital marketing campaigns, handling press releases, and offering website and app development.
With a focus on turning businesses into recognizable brands, Media Striker’s practical and results-driven work has earned it a place on our list of top PR firms in India.
13. Ogilvy
Location: New Delhi
Ogilvy has been shaping brand narratives for 75 years, combining creativity and effectiveness across advertising, public relations, consulting, and health communications.
Its team works across disciplines like brand strategy, cultural discovery, communications planning, and content creation.
Its main headquarters is in New York, but it also has a strong presence in India.
14. Concept PR India Ltd
Location: New Delhi, Bengaluru, Pune, Ahmedabad and Kolkata
Concept PR India Ltd is known for combining storytelling with strategy to support clients across branding, investor relations, internal communication, and crisis management. The firm also offers services in reputation building, media relations, and digital communication.
Its focus on strong narratives and integrated public relations solutions places Concept PR among the top PR firms in India trusted for both corporate and social impact campaigns.
15. Hill and Knowlton
Location: Mumbai
Hill and Knowlton is a global strategic communications consultancy headquartered in New York, with a strong presence in India.
The firm specializes in providing solutions across reputation management, sustainability strategy and communications, capital markets, and geopolitical risk consulting.
16. PR Professionals
Location: New Delhi and Mumbai
PR Professionals was established in 2011 and is a prominent PR agency known for its comprehensive public relations and digital marketing solutions.
This is one of the top PR firms in India with a structured approach to meeting distinct goals from marketing efforts and a clear focus on improving public opinion and brand perception.
The objectives of their PR strategies include audience analysis, increasing engagement, enhancing reach, and driving campaign management.
17. PR Pundit
Location: Mumbai and Bengaluru
As one of the top PR firms in India, PR Pundit excels in influencer marketing, harnessing the power of nano and micro content creators, celebrities, bloggers, and vloggers.
Its PR staff create unique digital voices for brands, amplifying the right messages to the right audience across various social media platforms.
18. Aim High Consulting
Location: Mumbai and Bengaluru
Aim High Consulting is known for supporting some of the country’s most successful ventures like Flipkart, Ola, Swiggy, BYJU’S, and more.
For over fifteen years, the firm has served as the sole PR resource for tech-enabled start-ups and helps businesses communicate effectively with customers and investors.
What sets Aim High apart from other top PR firms in India is its experience across sectors like e-commerce, ed-tech, fintech, SaaS, and cryptocurrency.
19. Zeno Group
Location: New Delhi
Listed among the top PR firms in India, Zeno is known for its focus on earned media, reputation management, and purpose-driven communications.
Its key services include earned media support, where Zeno secures press coverage through strategic storytelling led by experienced media professionals.
In reputation management, the firm works closely with companies to build and protect their public image through consistent messaging and media engagement.
20. Madison World
Location: Mumbai
Madison PR is a specialist in brand and corporate public relations. The agency offers services that include reputation management, stakeholder communication, risk assessment, and contingency planning.
It develops and executes communication campaigns across multiple channels, with a strong emphasis on earned media.
Independent
