As the marketing industry grows more competitive, one way to increase your brand’s visibility is through paid media. When used correctly, paid media helps get your brand’s name out there and reach a wider audience.
This article dives into how paid media works and the different types you can try.
What is paid media?
Paid media content is created and promoted through paid placement, such as video ads, commercials, pay-per-clicks, and sponsored posts.
For a certain price, you can utilize paid media to promote your business across various channels, helping you reach more people and making them more aware of your brand.
Paid media vs. Earned media vs. Owned media
The only thing that sets paid media apart from earned or owned media is the monetary aspect.
With paid media, publications and ad agencies will require a fee as brands promote themselves on various platforms, such as:
- Ad spaces
- Sponsored posts
- TV commercials
Meanwhile, owned media is controlled entirely by advertisers. They are responsible for creating their ads and content and publishing them on their platforms, such as their own social media accounts or websites.
Lastly, earned media (a.k.a organic or free media) is the response gained from the brand’s promotion. Examples of earned media include word of mouth, reviews, and social media shares or mentions.
Together, these three types of media create a holistic marketing strategy where knowledge and awareness of your brand become more widespread.
Types of paid media
Paid media can come in various forms, all of which are effective in their own way. Here are some examples of paid media for your company to try:
Sponsored social media posts
This form of paid media is the most popular and highly effective due to its extensive reach.
Companies utilize various social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn to promote their brands to millions of people.
The same principle applies to influencer marketing, as brands contact different influencers with a high follower count to promote a specific product.
Pay-per-click (PPC) advertising is when the company pays a certain amount every time their ad gets clicked.
The company is essentially paying to have someone visit their website or landing page. These ads can appear on search engines, social media, or websites.
Traditional advertising methods
Paid media is not limited to online or digital avenues. Older, traditional advertising methods, such as TV commercials, billboards, and print ads, are also forms of paid media.
Companies pay networks to air their commercials on television and for ad space to display their ads on billboards.
Benefits of paid media
Paid media has several advantages that help advertisers spread the name of their business to more people.
Listed below are some of the benefits:
- Targeted reach – Paid media helps companies reach their desired target market.
- Increased visibility – Your brand’s name has the potential to reach more people, whether online or offline.
- Fast results – Paid media provides quick, measurable results to gauge the effectiveness of campaigns.
- Cost control – You can track how much you spend on an ad and strategize how to budget your future campaigns.
Outsource paid media to MVP Asia Pacific
Companies can outsource their paid media campaigns to external companies like MVP Asia Pacific.
Its seasoned team of digital marketing experts can help create data-driven campaigns that will take your company to the next level.
Contact MVP Asia Pacific to learn more about its services and pricing plans!