Hiring a social media marketing virtual assistant is one of the best decisions you can make for your company. Social networks offer lots of ways to generate profits for any type of business. You are bound to miss a lot of opportunities if you fail to tap into it. Hammerjack, a leading Philippines outsourcing supplier, shares their insights on this topic.
If you already hired a social media virtual assistant, then here are a few tips on how to make the most of this service.
Social media lead generation: an overview
Social networks are gold mines when it comes to lead generation. The key is to figure out which social media platforms fit to what you have to offer.
It is important to have growing social media accounts with lots of followers to generate more leads. To do that, you must become active, engaging with people within your niche or industry almost 24/7, and become relevant by contributing your voice to the table.
You cannot pull this off by yourself. You need a social media assistant.
Social media outsourcing
Enter social media outsourcing.
Managing multiple channels by yourself is a sure way to fail. You cannot sit in front of your computer all the time answering comments and responding to friend requests. You also need time to post valuable and strategic content that reach out to your target audience and cause them to engage.
Outsourcing lets you employ people who are experts in their field. Not only are you able to maximize their skills, but you also get to give yourself more time to focus on the core task of running your business.
Hiring a virtual assistant also allows you to focus on what matters most on social media – engagement. Your VA can do all the other stuff, such as setting up new accounts and branding pages, managing groups, creating profile images, and creating, writing, scheduling, and curating content.
Social media marketing companies for small business
Social media marketing is not only for big brands or corporations who have dozens of people to utilize. By harnessing the power of outsourcing, small businesses can also make the same impact and benefit from it.
There are many social media marketing companies for small business to choose from. What is important is finding one of the best that suits your requirements.
Goal setting vs. quota-based
Outsourcing social media marketing helps your business move from being quota-based to goal-based.
A quota-based mindset is a short-term approach to completing company objectives. You may be able to reach your set quota for the month, but does it bring you closer to your yearly goals? How does it align with the bigger picture?
Goals are more long-term and all-encompassing in nature. By outsourcing a virtual assistant, you deal with long-term growth.
Ways to gain more returns with your social media virtual assistant
Here are five ways on how to make the most of your social media virtual assistant services.
1. On customer service: allow an auto-response, but make the follow-up personal.
Autoresponders are essential aspects of any social media or email marketing campaign. It allows you to prevent missing out on any potential customer. However, follow-ups should be more personal and done by a real, breathing person.
Your virtual assistant can help you do this especially when your clientele begins to have a growth surge.
2. On lead generation: use multiple tools for expanded research area.
Knowledgeable and well-trained virtual assistants can utilize different software and applications to find new customers and increase sales. They can understand your social media strategies and plans, and even contribute to it.
With an outsourced assistant, you are bound to do well when it comes to social media lead generation.
3. On content writing: supply original content regularly.
Consistently posting valuable and potentially viral content will help your social media campaign succeed. Expert social media VAs can create these types of content to keep your audience captivated and engaged.
4. On campaigns: involve them in the whole marketing campaign to align their initiatives.
Encourage your virtual assistant to give them suggestions on improving a particular social media marketing campaign. One way to maximize your outsourced VA’s potential is to allow them to become more involved in your planning process. They are specialists, and you never know what kind of proposals they could bring.
5. On calendar: set timeframes for campaigns and follow through them diligently.
Remember to schedule goals and milestones you want to reach for specific projects or campaigns. For example, hitting 1,000 followers on Instagram after two months. The more specific, the better. This will help you and your virtual assistant focus on your pre-agreed deliverables.
These are just some of the ways to maximize the presence of your social media marketing virtual assistant. You can find out more as you go along on your journey to social media success.
Hammerjack is a leading outsourcing supplier, specialising in back-office services as well as other verticals.