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Home » Articles » Top 15 brand monitoring software for effective reputation management

Top 15 brand monitoring software for effective reputation management

List of the 15 best brand monitoring software

  1. Google Alerts
  2. Brand24
  3. Mentionlytics
  4. Awario
  5. Brandwatch
  6. BuzzSumo
  7.  Hootsuite
  8. Convosight
  9. Sprout Social
  10.  Talkwalker
  11.  Keyhole
  12. X Pro
  13. Ahrefs
  14. Mention
  15. Locobuzz

We live in an era where online reputation is everything. Customers now always consult reviews, social media platforms, and other online sources before purchasing.

For companies of all sizes, reputation management is not only a crucial aspect of branding, it’s a necessity.

In fact, data from Status Labs revealed that 95% of consumers are likelier to trust corporations with positive reputations.

So, in an oversaturated online marketplace, it’s essential to understand what people are saying about your brand, industry, and competitors.

In this guide, we’ll explore the top 15 brand monitoring software solutions.

What is brand monitoring software?

A brand monitoring software, also known as social listening tool, is an application designed to pinpoint brand mentions across the internet.

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Brand monitoring tools allow businesses to compile data on what people say about their product or service on various platforms. Data could be taken from sources like social media, blogs, and review sites.

Brand monitoring software not only monitors mentions but also analyzes sentiment. It provides brands with valuable insights into how they are perceived online.

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What is brand monitoring software

Benefits of using brand monitoring software

Using a brand monitoring tool can be helpful for businesses of any size to protect and enhance their reputation.

In today’s digital world, a brand’s online reputation can determine whether it reaches its desired audience or fades into obscurity.

Here are a few advantages of brand monitoring software:

Customer service improvement

Responding to customer complaints can be challenging on a large scale. Social listening tools keep businesses in the loop on real-time customer feedback. They help save time and promote immediate responses.

Brand crisis management

Brand monitoring software can detect potential crises before they turn into an all-out disaster.

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Tracking comments, reviews, and brand mentions online helps brands keep tabs on an impending crisis before it escalates.

Brand awareness

Online brand mentions are valuable. With a listening tool, companies can discover organic brand mentions and engage with them to expand their reach.

Analysis and reporting tools

Brand monitoring software also help track sentiments and analyze data. With deep insights, companies can make data-driven decisions that improve customer experience and increase profits.

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Analysis and reporting tools

Top 15 brand monitoring software in 2024

Here’s a breakdown of the top 15 brand monitoring software that can provide effective reputation management:

1. Google Alerts

Google Alerts is a free monitoring tool that emails users anytime there’s a mention of the keywords they’re tracking.

Users can customize the platform to track various types of online activity, including news, social media updates, and blogs.

Businesses can set alerts for their competitors or their own brands and monitor online comments related to their industry.

Key features:

  • Quick and easy to set up
  • Free
  • Track unlimited keywords
  • Customized email alerts

2. Brand24

Brand24 is an affordable social listening tool that monitors brand mentions across various platforms. These sources include social media, blogs, discussion boards, and news sites.

The platform also tracks your competitors and industry trends and provides reports.

Key features:

  • Automated email notifications
  • Competitor tracking
  • Boolean search
  • Sentiment analysis

3. Mentionlytics

Mentionlytics is an excellent tool for monitoring social media platforms like Instagram, X, Facebook, YouTube, and LinkedIn.

The platform offers real-time monitoring, data analysis, and customizable notifications. Businesses can also track their competition in their industry as well as their brand’s online reputation.

Key features:

  • Real-time monitoring
  • Multi-platform tracking
  • Campaign management
  • Quality reports

4. Awario

Awario is an all-in-one social media monitoring tool. It monitors brand mentions and analyzes social media platforms like X, Instagram, LinkedIn, Reddit, Facebook, and YouTube.

This tool also tracks competitor mentions, keeps an eye on industry trends, and provides weekly and monthly reports, plus other data-driven insights.

Key features:

  • Keyword tracking
  • Sentiment analysis
  • Influencer analysis
  • Wordcloud creation

5. Brandwatch

Brandwatch is a social media monitoring tool used by some of the largest companies in the world, including Pepsi, Walmart, and Airbnb.

It provides extensive online analysis for brands and businesses with multiple locations, industry trends, and competitors. The platform’s audience insights help enterprises understand their customer base.

Key features:

  • Cross-channel tracking
  • Data visualization
  • AI-powered analysis
  • Competitive analysis

6. BuzzSumo

BuzzSumo is an all-around brand monitoring software for online content research and analysis. Its content analysis capabilities help businesses understand their prospects and competitors. 

The tool is useful for tracking brand mentions and analyzing the competitor’s’ business strategies as well.

Key features:

  • Content analysis
  • Backlink analysis
  • Keyword monitoring
  • Influencer research

7. Hootsuite

Hootsuite is a comprehensive social media management tool that supports over 35 social media networks.

Its data analytics allow companies to monitor online conversations concerning their brands or competitors. Users can also use the scheduling tool to set up social media campaigns.

Key features:

  • Cross-platform posting
  • Customizable analytics
  • Automated social media management
  • Competitor tracking

8. Convosight

Convosight is an excellent monitoring tool for Facebook, WhatsApp, and Reddit groups. It helps businesses manage, monitor, and grow their communities on said platforms.

The tool allows admins to track member engagement, generate reports, and monetize their groups.

Key features:

  • Member engagement tracking
  • Automated profit maximization
  • Analytics and insights
  • Actionable recommendations

9. Sprout Social

Sprout Social is a cross-channel social media monitoring tool that supports platforms like Facebook, X, Instagram, and LinkedIn. It also helps businesses track brand mentions and understand their sentiment analysis.

The platform’s social CRM management focuses on improving user experience and increasing customer retention.

Key features:

  • Smart inbox management
  • Advanced scheduling
  • Customized analytic reports
  • Social CRM management

10. Talkwalker

Talkwalker is an AI-powered social listening tool that provides real-time insights into your company’s social media performance. It helps brands track and analyze online mentions, measure audience sentiment, and conduct competitor analysis.

Plus, it has unique capabilities, such as publishing optimized content and providing data-driven insights.

Key features:

  • Real-time monitoring
  • Competitive analysis
  • Sentiment analysis
  • Consumer intelligence

11. Keyhole

Keyhole is a social media monitoring and analytics tool that provides online insights for businesses. It tracks social profiles in real-time and helps to identify influencers and monitor user engagement rates.

Additionally, organizations can track company and competitor mentions and monitor overall brand performance.

Key features:

  • Real-time monitoring
  • Influencer analysis
  • Automated reports
  • Social media listening

12. X Pro

Formerly known as Tweetdeck, X Pro is a free X (Twitter) monitoring tool that offers real-time monitoring of tweets related to specific keywords, users, or hashtags.

This simple brand monitoring software keeps track of direct messages, mentions, and notifications. Firms can use this tool to monitor competitor activity and track their online campaigns.

Key features:

  • Free to use
  • Real-time monitoring
  • Segment action buttons
  • Filters for saved searches

13. Ahrefs

Ahrefs is a comprehensive SEO tool that provides users with insights beyond just brand monitoring.

The platform is useful for competitor analysis, keyword research, and backlink analysis. Moreover, it helps businesses improve their online visibility, track mentions, and optimize content for search engines.

Key features:

  • SEO analysis
  • Backlink analysis
  • Comprehensive keyword research
  • Competitive analysis

14. Mention

Mention is an AI-powered brand monitoring software that crawls the web and social media sites to provide real-time insights and alerts.

This tool offers in-depth keyword analysis, sentiment analysis, and tracking features for enterprises.

Key features:

  • AI automation
  • Multi-language support
  • Customized notifications
  • Competitor tracking

15. Locobuzz

Locobuzz is an AI-driven social media management tool that helps businesses monitor and respond to brand mentions and customer complaints.

This brand monitoring software lets companies stay on top of their reputation, identify trends, engage with their audience, and make data-driven decisions. It’s mainly used to enhance the overall social media strategy.

Key features:

  • AI-driven automation
  • Influencer identification
  • Conversational threads
  • Advanced trend analytics

How to choose the right brand monitoring software

Choosing the right brand monitoring software depends on your specific needs and business goals. 

Consider the following aspects:

  • Scope of monitoring. Assess the platforms and channels crucial for your business. If social media is a primary touchpoint, opt for tools like Hootsuite. If you need comprehensive monitoring, consider enterprise-level solutions like Brandwatch.
  • Features. Evaluate the primary features offered by each tool. If sentiment analysis and crisis detection are priorities, platforms like Awario may be suitable. For content-focused businesses, BuzzSumo and Ahrefs offer unique advantages.
  • Ease of use. User-friendliness is crucial. Tools like Google Alerts and Mention offer simplicity, while others like Hootsuite and Sprout Social are feature-rich yet intuitive.
  • Budget. Understand your budget constraints. Some tools, like Google Alerts, are free, while others, such as Talkwalker, cater to larger enterprises with more extensive budgets.
  • Scalability. Determine if the software has the capability to scale with your business. Platforms like Sprout Social offer scalability and additional features as your firm expands.
How to choose the right brand monitoring software
How to choose the right brand monitoring software

Effective reputation management starts with choosing the right brand monitoring software.

By staying attuned to online conversations, businesses can not only protect their brand but also leverage insights for strategic growth.

The top brand monitoring software listed here caters to various needs, ensuring there’s a perfect fit for every business, big or small.

So, choose wisely, monitor diligently, and watch your online reputation thrive in the digital realm.

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