Areas of customer service you need to dominate

areas of customer service

Did you know that customers are likely to spend 31 per cent more on products or businesses with excellent reviews? As competition gets tighter and tougher, it’s really getting difficult for a brand to stand out.

However, excellent quality service continues to affect how a business is portrayed and how a customer sees it. Excellent customer service is a proper investment that can make or break your brand. 

Customer service is the heart of a business. Choosing who or what company would represent your business in this department is very crucial.

Areas of customer service you need to dominate

Hiring a customer service team

In the past several years, more and more businesses have joined the trend and outsourced their customer service departments. After all, these outsourced customer service companies provide the expertise and experience in the matter for your business while you save up to 70 per cent on employment costs.

Improving customer service

A business’s goal is always to continuously improve and innovate to adapt to its customers’ growing needs and wants – and that includes the quality of its customer service. 

In this age when a business has to remain online visibility through websites, review sites, and its social media channels, as well as maintain its more traditional customer service like phone calls and emails, it may be hard to keep up.

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We need to learn the areas of customer service businesses need to master and dominate.

What are the areas of customer service businesses need to dominate?

Customer service isn’t just about being friendly to potential customers and responding to calls. It is so much more than that. Customer service has different areas that you need to master in order to create a more fruitful and substantial bond with your clients. 

What are the areas of customer service businesses need to dominate?

1. Product quality and value for money

Offering products and services at its utmost quality with value for money is an area of customer service that most people do not know of. The quality of your products and services speak for themselves. When you get that right, that’s a massive chunk of one less thing to worry about.

2. Speed and efficiency

Excellent products may be your main selling point, but exceeding your customers’ expectations when it comes to speed and efficiency will make the business stand out. 

Additionally, speed and efficiency when it comes to responding to complaints, answering questions, and providing solutions is one area of customer service that needs to be mastered.

3. Proactive service

It is probably one of the overlooked areas of customer service, but just as important. Every customer service team should huddle up during, say, monthly meetings and think about how to provide even better customer service. Thinking ahead can definitely save the company the trouble of future angry customers and profit loss.

Think of yourselves in the position of the customer, and come up with ways to make their experience better. You can even gamify it if you want, or make the activity as creative as you can. It’s team-building and coming up with proactive support in one.

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4. Reliability, responsiveness, and technique

A customer service team has to be reliable, responsive, and armed with excellent communication techniques. When someone reaches out for customer support, they’re expecting that their concerns will be attended as soon as possible.

In fact, research conducted by The Social Habit found out that 32 per cent of customers who have attempted to contact a brand, product, or company through social media for customer support expect a response within 30 minutes. Further, 42 per cent of the respondents expect a response within the hour.

An unreliable and unresponsive customer service (no matter what channel) will most likely result in customer and profit loss. Customers need to feel appreciated, and a competent, reliable and responsive customer service team can show that.

Reliability, responsiveness, and technique

5. Multi-channel approach

In this day and age, you truly cannot ignore the power of the internet and social media. You may have impeccable phone customer service, but it wouldn’t matter as much if 50 per cent of your customers are complaining on social media. 

One negative review could affect your business in more ways than one, so having an effective multi-channel approach to customer service is necessary.

Different service channels have different strengths and weaknesses, and that’s why it’s essential to learn all of them. Study your market, give importance to the channels that they use, but never forget the power of having a multi-channel approach to instill that your company has terrific customer service.

6. Customer retention and satisfaction

Losing customers means losing money, and it’s the last thing we would want for a business. Quality customer service providers play a significant role in customer retention and satisfaction. 

Happy and satisfied customers can do a lot for your business without you even knowing. It can be buying more of your products to deliver word-of-mouth advertising to their friends, family, and neighbors. 

A customer service provider’s job in this scenario is to ensure that the clients are receiving the quality of customer service that they deserve. It also wouldn’t hurt to go the extra mile for these customers. Happy customers mean happy business.

7. Conflict resolution

How a team handles and responds to conflict says a lot about the company’s values and policies. Whether it’s the customer complaining about your product, service or your staff, the customer service team should know how to handle unfortunate situations like this.

An effective way to manage conflicts and irate customers is to allow them to express their feelings and offer emphatic support. Show you care and use the correct tone and words in communicating your response. Try to find something to agree with them about, then work your way up from there.

In conclusion

Customer service cannot be mastered in a day. It has become a quite complicated part of the business that needs continuous innovation. Further, learning about the top customer service areas to master is a good starting point.

Areas of customer service FAQ

What are the 4 types of customers?

There are four primary types of customers: price buyers, relationship buyers, value buyers, and the poker player buyers. Price buyers only care about purchasing products at their lowest possible price. Product value or supplier relationships are only second thoughts. Relationship buyers are the opposite; they expect suppliers to take good care of them. These customers value trust and dependable relationships with their suppliers.

Value buyers are more inclined to suppliers who add value to their operations in terms of increased sales and reduced costs. Lastly, poker players act like price buyers to turn the situation to their advantage. Whatever type of customer you’re dealing with, seek out the expertise of outsourced customer service agents to handle your business.

What are the 3 methods of customer profiling?

“There exists three ways to profile consumer styles: (1) the psychographic/lifestyle approach; (2) the consumer typology approach; (3) the consumer characteristics approach.” (Sprotles and Kendall, 1996). 

Customer profiling is done so marketers and businesses can identify their best customers, their common interests and demographic information. By doing so, companies can get a picture of their target audience, their needs, their demands, and their expectations. The next step is learning how to cater to these, while ensuring product quality and customer satisfaction.

An outsourced customer support team can help a business improve its customers’ overall experience. From customer profiling to answering customer queries, customer support teams play a huge role in improving a company’s customer service.

What is an ideal customer profile?

Ideal customer profile usually gets confused with buyer persona and target market. While the confusion is understandable, here is how you separate the ideal customer profile (ICP) with the other two. After all, clearly defining your ICP is one of the most important parts of a business.

The ICP, also commonly referred to as “ideal buyer profile,” describes the company that is the perfect fit for the services that you offer. The ICP would get the most value from your product, solution, or services. It is commonly used in a B2B setting, opposite to “target market” which refers to a B2C setting.

How would you target your ideal customer?

Whether you’re managing a tiny startup company, a corporation, or a distributed workforce, customers are a firm’s lifeblood. Entrepreneurs and managers should focus on targeting their ideal customers. From there, they’ll work on turning them into paying customers, and satisfying them so they return for more.

How does a company target its ideal customers, though? Determining your target first is the key. According to Entrepreneur, you should look at your products or services from the customer’s point of view to determine any potential issues that may arise. Determine the specific benefits of your product, and your customer’s buying strategy. From this information, you’ll find out the best way to target and attract your ideal customers and even ensure their satisfaction.

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