Sales

What is sales?

Sales is a process where the ownership of a property or the performance of a service is exchanged for a price. Typically, the sales process involves acquaintance, assessment, persuasion, and closing. The process is distinct from marketing in that a sales transaction is typically conducted on a person to person basis, where a marketing campaign is tailored to target groups.

A good sales team knows how to manage the process. They invest in creating a good first impression, understand a customer’s needs and wants, and then tailor their talking points to address how the product or service addresses the customer’s requirements. 

They also help manage the process of transferring custody of the product or service to the customer. Such a process requires skills in empathy, communication, creativity, and thoroughness, and the expertise in applying those skills to specific products or services.

Sales process in BPO

In BPO teams, the sales process starts with targeting and generating leads for the business. These leads will then be contacted by the sales representatives to see their needs and tailor fit the services of the company to them. They will then present an offer for each customer they can freely accept or decline. 

The presentation part may be a tricky one since not everyone will accept each offer. In this case, they need to handle rejections from several leads. Then, they can close the sales deal and restart the process.

Sales outsourcing

As with any skilled professional team, great sales teams require consistent training, excellent management protocols, and clear goals. As such, some businesses opt to farm out their sales teams to outsourcing companies who will handle the management, talent, and training. Other times, some businesses need help with crafting a sales strategy that works for their business environment and attracts their ideal customer.

Outsource Accelerator specializes in helping small & medium-sized enterprises (SMEs), with 2-500 employees, typically based in the high-cost English-speaking world. We are the experts in transforming these businesses with sales outsourcing.