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Home » Glossary » Customer-Centric

Customer-Centric

Definition

What is Customer-centric?

Customer-centric is a marketing strategy based on placing your client first and at the center of your business to supply positive experiences and develop long-term relationships.

Being customer-centric means coming up with strategies to foster a positive customer journey for every client.

Call centers can serve as helpful platforms for effective commercial contact between consumers and agents.

It is essential to use the information generated from customer data to make it efficient. This data can help to make the actual customer-centric in the call center environment.

Why is customer centricity important

Customer centricity has become crucial for organizations looking to create a strong customer base. Indeed, building a customer-centric strategy gives you this and other advantages, such as the following.

Creating a positive customer experience

Customer centricity guides an organization in creating a positive customer experience. This is done by curating the entire customer journey according to what their patrons need and prefer.

This further enhances customer satisfaction on their part.

Enhanced customer loyalty

Customer-centric companies create loyal customers that continuously patronize them with their services. Indeed, customer centricity optimizes the ways in which they take care of their customers to keep them happy.

Improved company performance

Customer centricity also trickles down throughout the entire organization through an organization’s company culture.

By applying customer centricity to a business’s values, they get to take care of their employees better, which then gives this level of care to their customers.

This practice enhances their overall company performance in return.

Building a customer-centric call center

Many businesses are using a customer-centric approach to deliver service. They recruit more trained agents and provide them with extensive preparation and input to their staff.

Having a customer-centric approach also means working on customer awareness.

Educating your clients about your products and services is a vital part of being more customer-centric. It helps to make the clients use the services to their full extent.

It is vital to identify the consumer’s needs, interests, and behavior to develop a customer-centric culture in a call center.

A certain group of consumers may only rely on the end product, such as a decent service, while others may be involved in the quality of the service. Understanding the customer’s needs will help you take the right actions to make the company more customer-centric.

Strategies to create a customer-centric company:

It is essential to always think about your customers and place their needs above all else. Here are some strategies that companies can use to create a customer-centric environment.

1. Make investments in customer service. Building a customer-centric organization allows you to spend much time and money on your support staff so that they don’t just fight to clear the queue.

2. Democratized consumer insights get everyone in the company involved in support. The company has set up a new department, a joint customer and employee service unit, to promote customer awareness.

3. Actively solicit customer feedback. Listening to consumers is an inherent aspect of being customer-centric. It’s hard to know how you can boost your consumer service if you don’t have a strategy to gather customer reviews daily.

4. Incorporate compensation to the customer. Organizations should strengthen a customer-centric environment through their rewards scheme.

5. Structure your company to enable customer-centricity. Building a customer-centric business begins with creating an employee-centric organization. When you pay your workers well, you inspire them to delight customers at any moment, customer focus becomes a part of how the company works.

What is Customer-centric
Outsourcing FAQ

What is What is business process outsourcing??

What is business process outsourcing (BPO)?

Business process outsourcing (BPO) is the practice of contracting a third-party provider to run a defined business function such as customer support, payroll, accounting, or IT helpdesk. The provider takes ownership of the people, process, and technology, and bills you on a per-seat, per-transaction, or fixed-fee basis.

BPO sits at the intersection of labour arbitrage and operational focus. You hand off a non-core function to a specialist that can run it cheaper, faster, or better, and your in-house team gets to concentrate on what actually moves the business.

The category covers everything from a 4-seat phone team in Cebu answering after-hours calls for a US plumbing firm, to a 5,000-seat captive in Manila handling global claims processing for a Fortune 500 insurer. Same idea, very different scale.

If you've used Apple support, ordered from Amazon, or paid with Wells Fargo, you've talked to a BPO provider — you just didn't know it.

How it works

A BPO engagement runs in three layers: contract, transition, and steady state. You scope the function, sign a service level agreement that locks in response times, quality thresholds, and pricing, then transition the work through documented playbooks and parallel runs before the provider takes the keys.

Pricing usually falls into one of four shapes:

Model How you pay Best for Per FTE (seat) Fixed monthly rate per agent Steady-volume work like inbound support Per transaction Set fee per call, ticket, or invoice Variable-volume back-office tasks Outcome-based Tied to a KPI like CSAT or collections Mature processes with clean metrics Hybrid Base FTE rate plus variable bonus Long-term partnerships

Location choice drives most of the savings. Sending work to the Philippines or India (offshoring) typically cuts loaded labour cost by 50–70% versus a US in-house team. Sending it to Mexico or Colombia (nearshoring) trims 30–50% while keeping you in roughly the same timezone. Keeping it domestic (onshoring) protects timezone and language fit but barely moves the cost needle.

The provider absorbs the recruiting, training, real estate, tech stack, and compliance burden. You absorb the vendor-management overhead and the risk that comes with handing a function to an outsider.

Examples

The global BPO market hit roughly USD 347.95 billion in 2025 and is projected to grow at a 10.05% CAGR through 2035, according to Precedence Research. That growth is concentrated in a handful of hubs and a handful of named buyers.

Google has used Philippine and Indian BPO partners since 2016 for content moderation, ads review, and customer support — a quiet workforce that scales with each product launch. Meta contracts Accenture and TaskUs in Manila for content moderation; the work pulled enough scrutiny in the early 2020s that Meta eventually broadened its provider base across multiple regions. Wells Fargo has operated a Manila back-office hub since 2011, handling mortgage processing, AML checks, and treasury operations for the US parent. JPMorgan Chase runs large captive and outsourced operations in India and the Philippines for KYC, trade settlement, and analytics.

The Philippines remains the standout English-language hub. According to the IT and Business Process Association of the Philippines, the country's IT-BPM sector generates roughly USD 40 billion in revenue and employs about 1.9 million people, with growth targets pushing past 2.5 million by 2028.

Related terms Outsourcing: the umbrella term; BPO is the back-office and front-office slice that runs whole processes rather than one-off projects. Offshoring: moving work to a distant country (e.g. US to Philippines). A location choice, not a contracting choice. Nearshoring: moving work to a nearby country (e.g. US to Mexico) to keep timezone and culture closer. Knowledge process outsourcing: KPO handles judgment-heavy work like legal research or equity analysis, not transactional tasks. Call center: one delivery format inside BPO, focused on inbound or outbound voice. Back office: the non-customer-facing operations layer that BPO most commonly absorbs. Service level agreement: the contract clause that defines what "good" looks like in a BPO deal. FAQ What is business process outsourcing in simple terms?

BPO is paying another company to run a piece of your business for you, usually a repeatable function like answering support calls, processing invoices, or managing payroll. You keep the brand and the strategy; they run the operation.

What is the difference between BPO and outsourcing?

Outsourcing is the broad category — anything you contract out, including one-off projects. BPO is the subset where a provider runs an ongoing, defined business process end-to-end, typically with its own staff, systems, and SLAs.

Is BPO only about cost savings?

No. Cost is the entry argument, but mature buyers cite access to specialist talent, 24/7 coverage, faster scaling, and freeing in-house leaders to focus on growth as bigger long-term wins. See the directory of vetted providers on Clutch for how the market positions itself today.

What functions do companies outsource most often?

Customer support, IT helpdesk, finance and accounting, payroll, HR administration, content moderation, and data entry top the list. Higher-judgment work like legal research, equity analysis, and medical coding has shifted to KPO providers over the last decade.

Which countries dominate the BPO industry?

The Philippines leads voice and customer experience, India leads IT and analytics, and Latin America (Mexico, Colombia, Costa Rica) leads nearshore work for North American buyers. Eastern Europe serves Western European clients on similar terms.

How do I choose a BPO provider?

Match scale to your volume, check for relevant compliance (ISO 27001, HIPAA, PCI DSS, SOC 2), ask for two reference clients in your industry, and pilot a small scope before committing to a multi-year contract. Walk away from any provider that won't share agent attrition data.

Ready to scope a BPO partner? Outsource Accelerator lists 4,000+ vetted providers across the top global hubs — use the directory to shortlist, compare pricing, and book intro calls without paying a referral fee.

What is Customer Experience?

What is customer experience?

Customer experience (CX) is often defined as the overall interaction of the customer and organization for a certain period of time. This interaction constitutes the following: customer involvement, customer journey, and the environment. 

Having a positive review on each point of contact means that the customer experience is pleasant.

Customers’ involvement may range from emotions, whether rational or irrational, to physical needs, or psychological needs. Moreover, it can extend from the simple act of talking with customers up to the product packaging, features, reliability, and affordability. 

Overall, a positive customer experience is an excellent competitive edge that your company should provide in order to stay competent and successful in the market.

Why is customer experience important?

Providing an excellent customer experience is important for any business. The better CX you deliver, the more customers you will gain and retain. 

Additionally, service representatives would have to deal with lesser customer complaints and product returns.

A company with a great CX is projected to earn:

More loyal customers Increased customer satisfaction Positive reviews and recommendations Customer experience outsourcing

Outsource Accelerator provides you with information about what to look for in outsourcing companies that can help you create a platform that encourages a positive customer experience. 

It is important to work with someone who can help your customers have a memorable journey with you, which is essential in achieving customer loyalty. After all, customer loyalty is the foundation of brand recognition and credibility in the market. 

Outsourcing helps you work with professionals who are well-versed with the right skills and experience to implement customer service strategies that work.

What is a Knowledge Base?

What is a knowledge base?

A knowledge base is a system of related information. Promoting the gathering, organization, and retrieval of data about a service or a product FAQS, tips, guidelines, and rules or standards in an organization. It can also support computer system information retrieval on various matters. These data are readily available - anytime & anywhere to provide employees and customers with easy access to the information.

With modern technology, there's almost a limitless availability of knowledge base information on the internet. Consumers demand not only effectiveness but efficiency, with just a point and a click, people can already know what's the benefit of a product, know the list of cool places to visit, even the steps on how to cook a perfect dinner. Additionally, a knowledge base can be used by companies to easily keep track of all work-related information about the employee.

Knowledge-based outsourcing

There is a need for users - both internal (ie. agents), and external (customers) to effortlessly access information. Both have the primary goal of data-sharing so that information is made readily available for satisfying user query. Businesses have improved over the years through better management and usage of a knowledge base system.

Outsource Accelerator specializes in helping small & medium sized enterprises (SMEs), with 2-500 employees, typically based in the high-cost English-speaking world. We are the experts in transforming these businesses with outsourcing.

What is Fully Managed Outsourcing?

What is fully managed outsourcing?

Fully Managed Outsourcing is one of the many services offered online by various outsourcing companies. It is a kind of laser-focused management that takes over the business process and tracking of the organization’s KPI metrics, training and development of employees, and quality assurance for the client.

When routine tasks and jobs are outsourced, the company will have more time to focus on the more essential aspects of the business.

Fully managed service

Working with a fully managed outsourcing can be beneficial to any specific organization. Despite working offshore, Business Process Outsourcing (BPO) companies can still provide a fully managed service to their clients.

They ensure the best operational structure, competitive pricing structure, proven processes, and guaranteed results with their operational overseers.

They can build a team and hierarchy; they do well-prepared implementation and alignment; and are also aligned to their high-quality mission, objectives, and culture.

This kind of partnership promises a deliverable-based solution that can hit KPIs, targets, and metrics. Lastly, they can ensure continuous improvement as you go along with your business.

Outsource Accelerator provides you access to the best outsourcing companies in the Philippines, where you can save up to 70% on staffing cost. We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with fully managed outsourcing.

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 4,700+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

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