What is Digital Marketing?
What is digital marketing?Digital marketing is the use of a management strategy that incorporates electronic products and services. Digital marketing may apply to the use of content marketing, social media marketing, or affiliate marketing to increase brand or business awareness.
Businesses use different marketing strategies to reach more customers and deliver the information they can use in decision making. At the heart of digital marketing is defining clear goals. Without these goals, digital marketing would be a waste of time, effort, and financial resources.
Types of digital marketingDigital marketing campaigns require both creative and technical aspects to work. These include:
Content marketing
Search engine optimization
Social media marketing
Email campaigns
Affiliate marketingA digital marketing campaign can either be paid or free. Paid marketing campaigns might have a better chance of being successful than with free marketing. However, one can’t rely on just paid marketing efforts. You still have to ensure you aren’t wasting valuable resources.
Outsource digital marketingOutsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with outsourcing digital marketing.
What is Content Moderation?
What is content moderation?In content moderation, the content moderator monitors everything manually and makes sure that every user-generated content submission is appropriate and permissible in accordance with the rules and regulations set before everyone else sees it.
With the various platforms where content exists, content moderation helps users access credible information all the time. Content moderation is important since the data boom, and filtering content, in a way, can improve the overall internet user experience.
Content moderation is every business’ responsibility, especially when they take advantage of the internet as a platform. It is imperative to provide relatable, appropriate, and positive information to your audience not only to engage them but to educate them as well.
Content across the internet is clouded by colloquialism, jargon, and nuances in different languages that would portray a different meaning for a person descending from another culture and upbringing.
Content moderators should be also keen on noticing these irregularities and removing them as deemed necessary.
What are the important traits needed for a content moderator?A content moderator is responsible for ensuring that all content – such as images, videos, articles, and other multimedia files – posted on any online platform are fit for general public consumption.
To maintain a safe space online, a content moderator needs to have the following traits:
Online community experienceThere are so many communities online — so much that a word can easily be lost in translation. What might be considered okay for one group may be offensive for another.
Experience in various online communities can help build better judgment for moderators especially if they are asked to handle several platforms with different audiences.
Multi-platform savvinessCompetition online is strong. This is why businesses are now utilizing multiple channels for their marketing strategies. To be effective, a content moderator needs to be well-versed in the different platforms available to the public.
Knowing which content works best for one – and which does not – will help a brand gain recognition easily in an online community.
Language expertiseFor eCommerce and review sites, testimonials can have a great effect on a brand’s reputation. It can also make or break a prospective customer’s decision to buy or not.
Businesses shipping worldwide need multilingual moderators that can review diverse communities effectively. They can check the comments written in a foreign language and easily understand the context behind them.
Content moderation outsourcingOutsource Accelerator believes that content moderators are still vital to your system. Though with the advances in technology, having a content moderator can help you build better customer relationships by filtering inappropriate content. They also help maintain a positive and healthy environment in the platforms you engage in.
By looking at the information on our website, we can match you with the best outsourcing companies that provide content moderation services.
What is Customer Experience?
What is customer experience?Customer experience (CX) is often defined as the overall interaction of the customer and organization for a certain period of time. This interaction constitutes the following: customer involvement, customer journey, and the environment.
Having a positive review on each point of contact means that the customer experience is pleasant.
Customers’ involvement may range from emotions, whether rational or irrational, to physical needs, or psychological needs. Moreover, it can extend from the simple act of talking with customers up to the product packaging, features, reliability, and affordability.
Overall, a positive customer experience is an excellent competitive edge that your company should provide in order to stay competent and successful in the market.
Why is customer experience important?Providing an excellent customer experience is important for any business. The better CX you deliver, the more customers you will gain and retain.
Additionally, service representatives would have to deal with lesser customer complaints and product returns.
A company with a great CX is projected to earn:
More loyal customers
Increased customer satisfaction Positive reviews and recommendations Customer experience outsourcingOutsource Accelerator provides you with information about what to look for in outsourcing companies that can help you create a platform that encourages a positive customer experience.
It is important to work with someone who can help your customers have a memorable journey with you, which is essential in achieving customer loyalty. After all, customer loyalty is the foundation of brand recognition and credibility in the market.
Outsourcing helps you work with professionals who are well-versed with the right skills and experience to implement customer service strategies that work.
What is Business Process Outsourcing (BPO)?
What is Business Process Outsourcing BPO?Business Process Outsourcing (BPO) is the engagement of services from a third-party provider. BPO uses various technology-enabled services to hasten the delivery of services. The business activities could be back-office such as, but not limited to, payroll, accounting, human resources, or front office jobs like customer service, sales, and marketing, etc. In the case of content providers, these business activities could mean hiring writers, remote editors, or virtual assistants.
BPO speeds up processes and enhances efficiency. Companies that outsource some of their business activities use their time on core services and competencies. With this shift in focus, companies improve their current processes that may result in improved customer satisfaction. BPO helps companies divert their resources to more critical business strategies. Often, companies find it impractical to hire a full-time position in-house because of the cost associated with doing so.
How does Business Process Outsourcing work?When a business engages an external specialist to manage and operate some of its internal processes, it's referred to as business process outsourcing. Such ‘processes’ include customer service, accounting and finance, or sales. It is different from hiring an agency to do specific tasks, as the outsourcing provider (BPO) is more concerned with the ongoing production of labour-intensive tasks, instead of the higher-level strategy and guidance.
Now, business process outsourcing has broadened and is more akin to staff augmentation, or staff leasing.
What are the benefits of business process outsourcing?There are many benefits to outsourcing, as well as some downsides and risks. The common benefits include:
Cost savings: significant savings of up to 70%, leveraging the lower global salaries Global market: access to a bigger employment pool of talent Global presence: having operational across the globe increases trade opportunities Flexible workforce: reduces internal local labour and employment compliance obligations Leverage skill: leveraging the skills of other specialist companies Focus: enables the client company to focus on their core functions
Business process outsourcing examplesThe business process outsourcing sector is a vast industry, generating over $200bn annually, and employing many millions of people worldwide. Some examples include:
Big enterpriseFacebook and Uber outsource many of their operational functions, including content moderation for Facebook, and customer service for Uber
Medium-size businessesA medium business with 50-500 staff might outsource the labour-intensive accounting and finance functions to a team in the Philippines.
Small business and entrepreneurIt is common for small business owners to have a Virtual Assistant (VA) working for hem full time, remotely from the Philippines.
What are the different types of BPO?The type of business process outsourcing can be characterised by their specialisation, location, and size.
Generalist or specialist BPOsBusiness process outsourcing is in the human resources and professional services sector. However, their services extend across all industries. The majority of BPOs are generalist, in that they offer a full range of professional services, although some specialise in certain verticals (ie accounting, or animation).
LocationBusiness process outsourcing typically operates form developing nations such as the Philippines, India, and Colombia. They typically have cheaper cost-of-living and bigger populations. Different locations offer different advantages.
Size of BPOThe bigger BPOs employ more than 250,000 people. They are huge, global operations. Medium-sized BPOs range from 500-5,000 staff and offer a full range of services. The smaller BPOs might have 1-500 people.
Functions of business process outsourcingCollectively, business process outsourcing provides any kind of staffing solution. Common functions of BPO include:
Finance and accounting: operational, technical and specialist functions Healthcare: various functions of the backend of the healthcare and health-insurance industries Creative and content: everything from post-production of Hollywood movies to newspaper and website content Tech, IT and development: network management, web and app development and maintenance Sales & customer support: ongoing sales and customer operational support and delivery Marketing: ongoing marketing, communication and branding activities Talent and HR: externalising the management of company HR, recruitment and compliance Administration: general business administration and operational activities Top BPO companies in the world's top outsourcing hubsA wide range of BPO companies in different parts of the world provide utmost services to their Western and local clients. Many of them have even earned awards and recognitions by award-giving bodies due to their performance on both the roles they take and on their way of taking care of the employees.
Check out the top BPO companies in several outsourcing destinations below:
Top BPO companies in the Philippines Top Indian BPO companies Top South African BPO companies Business Process Outsourcing (BPO) servicesOutsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 4,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with, business process outsourcing.
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