Content Marketing

What is Digital Marketing?

Digital marketing is the use of a management strategy that incorporates electronic products and services. Digital marketing may apply to the use of content marketing, social media marketing, or affiliate marketing to increase brand or business awareness. These different marketing strategies have one goal in common. The business wants to reach more customers, and increase customer satisfaction by delivering the information they can use in decision making.

Combined with efficient implementation, and appropriate people, you can create a powerful strategy that you can use for a few years or more. At the heart of digital marketing is defining clear goals. Without these goals, digital marketing would be a waste of time, effort, and financial resources. A digital marketing campaign can either be paid or free. Paid marketing campaign might have a better chance of being successful than with free marketing. However, it doesn’t mean you have to rely on paid marketing efforts. You still have to ensure you aren’t wasting valuable resources.

Outsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 3,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with outsourcing digital marketing.

What is Content Moderation?

In content moderation, the content moderator monitors everything manually and makes sure that every user-generated content submission is appropriate and permissible in accordance with the rules and regulations set before everyone else sees it. With the various platforms where content exists, content moderation helps users access credible information all the time. Content moderation is important since the data boom, and filtering content, in a way, can improve overall internet user experience.

Content moderation is every business’ responsibility, especially when they take advantage of the internet as a platform. It is imperative to provide relatable, appropriate, and positive information to your audience not only to engage them but to educate them as well. Content across the internet are clouded by colloquialism, jargons, and nuances in different languages that would portray a different meaning for a person descending from another culture and upbringing. Content moderators should be also keen on noticing these irregularities and remove them as deemed necessary.

Outsource Accelerator, believes that content moderators are still vital to your system. Though with the advances in technology, having a content moderator can help you build better customer relationships by filtering inappropriate content and maintain a positive and healthy environment in platforms you engage into. By looking at the information in our website, we can match you with the best outsourcing companies that provides content moderation services.

What is Customer Experience?

Customer experience is often defined as the overall interaction of the customer and organization for a certain period of time. This interaction constitutes the following: customer involvement, customer journey, and the environment. Having a positive review on each point of contact means that the customer experience is pleasant.

Customers’ involvement may range from emotions, whether rational or irrational, to physical needs, or psychological needs. Moreover, it can extend from the simple act of talking with customers up to the product packaging, features, reliability, and affordability. Overall, positive customer experience is an excellent competitive edge that your company should provide in order to stay competent and successful in market.

Outsource Accelerator provides you information about what to look for in outsourcing companies that can help you create a platform that encourages a positive customer experience. It is important to work with someone who can help your customers have a memorable journey with you, which is essential in achieving customer loyalty. After all, customer loyalty is the foundation of brand recognition and credibility in the market. Outsourcing helps you work with professionals who are well-versed with the right skills and experience to implement customer service strategies that work.

What is Business Process Outsourcing (BPO)?

Business Process Outsourcing (BPO) is the engagement of services from a third-party provider. BPO uses various technology-enabled services to hasten the delivery of services. The business activities could be back-office such as, but not limited to, payroll, accounting, human resources, or front office jobs like customer service, sales, and marketing, etc. In the case of content providers, these business activities could mean hiring writers, remote editors, or virtual assistants.

BPO speeds up processes and enhances efficiency. Companies that outsource some of their business activities use their time on core services and competencies. With this shift in focus, companies improve their current processes that may result in improved customer satisfaction. BPO helps companies divert their resources to more critical business strategies. Often, companies find it impractical to hire a full-time position in-house because of the cost associated with doing so.

When a business engages an external specialist to manage and operate some of its internal processes, it's referred to as business process outsourcing. Such ‘processes’ include customer service, accounting and finance, or sales. It is different from hiring an agency to do specific tasks, as the outsourcing provider (BPO) is more concerned with the ongoing production of labour-intensive tasks, instead of the higher-level strategy and guidance.

Now, business process outsourcing has broadened and is more akin to staff augmentation, or staff leasing.

There are many benefits to outsourcing, as well as some downsides and risks. The common benefits include:

The business process outsourcing sector is a vast industry, generating over $200bn annually, and employing many millions of people worldwide. Some examples include:

Facebook and Uber outsource many of their operational functions, including content moderation for Facebook, and customer service for Uber

A medium business with 50-500 staff might outsource the labour-intensive accounting and finance functions to a team in the Philippines.

It is common for small business owners to have a Virtual Assistant (VA) working for hem full time, remotely from the Philippines.

The type of business process outsourcing can be characterised by their specialisation, location, and size.

Business process outsourcing is in the human resources and professional services sector. However, their services extend across all industries. The majority of BPOs are generalist, in that they offer a full range of professional services, although some specialise in certain verticals (ie accounting, or animation).

Business process outsourcing typically operates form developing nations such as the Philippines, India, and Colombia. They typically have cheaper cost-of-living and bigger populations. Different locations offer different advantages.

The bigger BPOs employ more than 250,000 people. They are huge, global operations. Medium-sized BPOs range from 500-5,000 staff and offer a full range of services. The smaller BPOs might have 1-500 people.

Collectively, business process outsourcing provides any kind of staffing solution. Common functions of BPO include:

Outsource Accelerator is the most trusted source for independent information & advisory for Business Process Outsourcing (BPO). We have over 4,000 articles, 200+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with, business process outsourcing.