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Home » Articles » SaaS statistics: Current trends and future outlook

SaaS statistics: Current trends and future outlook

SaaS statistics Current trends and future outlook

The success of an industry is strongly influenced by its ability to adapt, generate solutions, and understand the trends. How can one keep pace with the changes in this continuously evolving world?

The good news is that the industry has witnessed the development of Software as a Service, which caters to providing business solutions to adapt to the speed of innovations.

Since the emergence of SaaS technology, companies have developed how to connect with their valued clients.  

Over the years, the SaaS industry has made remarkable growth.  According to Gartner, the tech industry’s estimated worth has reached $195 billion.  

This article will discuss everything you need to know about SaaS statistics offering, the industry’s merits, drawbacks, key players, and global influences. 

SaaS statistics: A brief overview

Software as a Service or SaaS might be new to your hearing, but you might be surprised to find out that you are one of the million frequent users of this infamous technology.  

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According to Ascendix,  approximately 30,000 SaaS companies exist worldwide as of 2023. The US alone already has almost 17,000 with over 59 million users.  

SaaS statistics A brief overview
SaaS statistics A brief overview

What exactly is a Software as a Service (SaaS)?

Software as a Service (SaaS) operates as a virtual buffet where you can access various software applications served through the Internet.

It can be comparable to a collection of tools and programs at your fingertips without installing them on your device individually. Providers host the software on their servers while controlling infrastructure, security, and updates.

SaaS covers several industries. The most popular ones you might have already been utilizing are:

  • Google Workspace
  • Microsoft Office 365
  • Shopify
  • BigCommerce 

These are designed as an e-commerce management landscape. Their services provide better productivity features together with customized solutions that fit within your business requirements

How significant is SaaS in the business landscape?

SaaS has been highly influential, whereas company operations are involved. Its significance can be measured in the following dimensions:


SaaS applications scale with your business needs and offer flexibility for growth.  As we all know, agility is a must in a dynamic market.  

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For instance,  Salesforce, a cloud-based CRM platform, enables a certain business to manage customer interaction, boosting an organization’s growth.  


SaaS is considered cost-efficient as it lets businesses get rid of purchasing hardware,  infrastructures, and software licenses. It also reduces the burden of IT resources as the app includes security, maintenance, regular updates, and support.

As per surveys conducted in 2021 by Information Services Groups, there is a 20% increase in the use of SaaS platforms, around 46% of companies worldwide.  


Most SaaS applications are user-friendly and can be accessed anytime and anywhere. The system facilitates remote working and collaboration.

For instance,  during the pandemic, Google Meet and Zoom still make communication between employers and employees possible. Hence, they are very useful after the recent emergence of global remote and hybrid workplaces.

In fact, ReportLinker revealed that video conferencing revenue has projected a 3.5 billion USD revenue amid the COVID-19 pandemic.  


One of the features of SaaS theology is automatic upgrade. Seamless upgrading is facilitated by this specific feature. Auto-upgrade not only saves time but also keeps organizations current.

Data storage 

Cloud storage makes data management easier with backup for files making them immune to loss.  

On the other hand,  centralized storage promotes streamlined sharing between colleagues while eliminating overlapped documents.  

Operations Management

Business operations are managed through integrated solutions frequently provided by SaaS platforms.

From project management to customer relationship management and beyond, comprehensive operational support relevant to businesses is offered by SaaS solutions.

According to Forrester,  business leaders have benefited from SaaS as their performances have improved. Their agility has improved by 75%, and an implementation speed of 74%. 

SaaS statistics: Major drawbacks as a business enabler

While incorporating the said technology into business operations yields several benefits, certain challenges still persist.

Let us enumerate the major drawbacks one by one:  

Security concerns

Who wouldn’t worry about safety and security?

Due to the involvement of third-party servers in storing sensitive data, questions related to security breaches are raised. Insecurity surrounding authentication methods, data loss, and encryption is also a subject of concern for certain clients worldwide.

However, most SaaS providers have addressed this issue by continuously creating a secure environment in various manners. 

To tighten the security measures, the following are now developed and improved:

  • Authentication
  • Security audits
  • Data encryption
  • Transparent communication
  • Monitoring

Limited application

Rather than offering a wide range of functionalities, SaaS applications have specific scopes and limitations. A single application is designed to address particular needs or specific tasks.

Control constraints

This pertains to restrictions or boundaries that may be encountered by consumers or organizations when utilizing a SaaS application.

SaaS applications managed by third-party providers make customers lose direct control over certain components than to traditional on-premises software. 

SaaS statistics Major drawbacks as a business enabler
SaaS statistics Major drawbacks as a business enabler

Limited customization

While SaaS apps provide convenience and ease of maintenance, the level of customization is largely limited to predefined choices. 

Changing any basic aspect might affect its security, stability, and compatibility while new updates come along. The SaaS providers offer applications that cater to a massive audience by ensuring they hit core features perfectly.

However, integrating extra tools over time can be hassle-free instead of radical changes taking place immediately. 

Statistics on the growth of SaaS

Here, we have gathered SaaS statistics showing the timely growth of the sector:


As per Statista, from 2015, the SaaS sector grew more than five times, amounting to $1617.1 billion in 2022, which shows that within just seven years. 

The figures show that the industry for growing SaaS is likely between 2022 and 2023.

Experts suggest it will witness its greatest yearly expansion before this year comes to an end where expectations are reaching a valuation by an amount of $195.2 billion.

Market evolution

The software industry has been significantly transformed by SaaS, progressing from mainframe access to contemporary cloud applications.

Persistent innovation will further amplify the influence of SaaS, unveiling fresh potential and altering our approach to how technology is utilized. The journey remains ongoing, wherein our interactions with technology have been reshaped.

SaaS statistics: 5 renowned players

These five multinational companies are the current leading players in the SaaS sector:

1. Microsoft

One of the most renowned office applications, Microsoft still reigns powerfully in the world of SaaS. Its productivity tools help businesses of all sizes get things done effectively and efficiently.

According to Statista, Microsoft has approximately 22% of the total market share.  

2. Hubspot

HubSpot earns the spot as one of the most trusted applications that cater to content management, marketing, customer service, and web analytics. 

Cloud-based inbound marketing software is employed by HubSpot, aiming to deliver marketing and sales services to businesses.

3. Adobe 

Because of Adobe’s SaaS approach, the design tools in Creative Cloud have become essential for creative workers. It enables designers to instantly gain access to the most recent creative software without having to manually install it each time.

Statista shows that the said app projects a market capital amounting to over $170 billion US dollars.  

4. Salesforce

When we talk about the customer relationship management (CRM) concept, Salesforce is the leading SaaS frontrunner.

Consequently, its expansions encompass platform development, marketing, machine learning (ML), analytics, and social networking.

5. Shopify

In the realm of e-commerce, a comprehensive platform for online businesses is provided by Shopify. Also based on a SaaS model, Shopify allows startups to create and run an effective online store.

SaaS statistics: 5 leading countries

Meanwhile, based on various research done by Statista, these are the top countries in which the SaaS industry is dominating: 

1. US

Pioneering the SaaS revolution, US-based enterprises lead the way with a thriving ecosystem of suppliers. Silicon Valley alone has experienced significant development in startups and tech giants. 

Statista’s records state there are 59 million clients located over more than 17,000 SaaS companies in the United States. 

2. UK 

Next to the United States, the UK boasts around 2,000 SaaS enterprises catering to a customer base of approximately 3 billion worldwide. 

An ideal market for the adoption of SaaS across various industries is created by the UK’s high level of comfort with technology. The country’s thriving startup ecosystem is highly inviting to forward-thinking entrepreneurs.

3. Canada

Canada is also one of the top countries that embraces SaaS with open arms. The country’s economic platform is tech-driven and undergoing rapid levels of automation enabled by SaaS. 

Cities such as Toronto and Vancouver are experiencing an increase in globally-minded SaaS enterprises. According to Statista, the country is projected to reach approximately 6.7 billion US dollars in revenue in 2023

4. Germany

Germany’s SaaS ecosystem is booming, moving businesses into a digitally enhanced future where cloud technology drives development and reshapes sectors, with a strong focus on data protection and security.

As reported by Statista,  the country’s average spend on SaaS per employee in the year 2023 is expected to reach an amount of $301 US dollars

5. France

Paris has also embraced the Software as a Service framework. Even with its cultural diversity, cloud-based SaaS solutions are being adopted by companies in the city to modernize processes and enhance collaboration.

The city is also projected to reach around 7.4 billion US dollars in revenue in 2023, with an annual growth rate of 9.73%.  

SaaS statistics: Current trends 

In the continuously advancing field of technology, SaaS keeps pace with modern trends. Here are some of the current trends in the industry:

AI integration for business automation  

To see how AI is integrated into the commercial sector is truly fascinating. The way customer service is perceived is being transformed, encompassing everything from chatbots assisting consumers to predictive analytics. 

Statistics show that SaaS products’ AI-driven features were already integrated into 82% of cloud companies as of early 2023.  

Enhanced user experience 

Efforts are being directed by SaaS vendors towards enhancing the user experience. The emphasis lies in crafting designs that place you at the core of the interaction, creating an unforgettable experience.

Think user-friendly interfaces, dashboards tailored to you, and getting started quickly – all of this adds up to ensure your complete satisfaction.

Blockchain application

This technology isn’t just for cryptocurrency. SaaS is also jumping on board, using it for data security and transparency which is a game changer for sectors that deal with sensitive data.

Tamper-proof data records and secure transactions are provided by the distributed ledger technology of blockchain apps. These hold particular significance for businesses engaged with sensitive information.

Blockchain application
SaaS statistics: Current trends 

Collaboration and communication

Collaboration and communication are being facilitated more than ever by SaaS tools, enabling remote teams to work together and communicate seamlessly. 

Video conferencing, real-time document sharing, and project management features all help effectively handle remote work.

Statista’s prediction shows that by the end of 2027, US$19.1 billion is expected in the global video conferencing market.  

How will these SaaS statistics define the future?

The data and insights presented in this article paint a clear picture of a SaaS industry poised for continuous development and innovation. 

Statistics studies back up this claim and predict that by the end of 2023, it will reach $195.8 billion, skyrocketing from the recent market size of $110 billion. 

More and more business establishments that value flexibility, efficient spending, and seamless communication appreciate SaaS as part of their day-to-day operations. 

The following are also expected in the future of SaaS:

  • Provision of individualized solutions
  • Greater emphasis on security
  • Increased integration of cutting-edge technologies (e.g., AI and blockchain)

The SaaS ecosystem has proven to possess qualities that crossed boundaries, leading to global expansion, and helping reshape future developments.  

To sum it up, significant transformation in the operational landscape of businesses has been brought through the aid of SaaS technology.

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