Outsourcing your business’s digital marketing and content creation needs is one of the best decisions you will ever make as an entrepreneur.
Hiring a third-party service provider allows you to focus on your core competencies and saves you time and costs by doing everything right the first time.
KMC Solutions, a leading Philippines outsourcing supplier, shares its insights on this topic. They offer a wide range of digital marketing services through a team of digital marketing experts and have proven to be among the top digital marketing agencies in the industry.
Why outsource digital marketing and content
What is digital marketing?
Unquestionably, running a business takes a lot of your precious time. This is especially true when handling a small-to-medium-sized enterprise or a start-up company.
Whether digital or traditional marketing, much time is needed for this aspect of the business, and new entrepreneurs often fall into the trap of doing everything independently.
When you decide to outsource your digital and content marketing needs, you will experience the many benefits of it. You will also be able to avoid the pain of having to shoulder the burden of trying to get your business in front of your target audience.
Always remember that a professional team can do everything for you without spending too much time and money.
Digital marketing is the trend nowadays. A business without a website is usually considered a fly-by-night operation. Your company will be able to grow more and expand more than you expect by leveraging this type of marketing strategy.
When it comes to digital marketing, content is king. Appropriate and powerful website content will make your business look even more professional. The right content puts forward your company as something that people can trust.
It is not only about what your products and services are but, more importantly, how you are able to present your company’s strengths to your potential clients and customers.
Outsource or do it in-house?
Of course, you can always create your website’s content. But suppose you are not trained or well-equipped to create articles, videos, or any other copies that are highly persuasive and attention-grabbing.
In that case, you may have difficulty drawing consumers to patronize your business. This is where outsourcing to digital marketing experts becomes crucial.
Professional digital and content marketers spend years specializing in their craft, and you will be surprised how it will go a long way for your company.
If you hire them to do what they have been focusing on achieving, they will strategically place your business in front of your target audience for maximum profitability.
Outsourcing digital marketing
Outsourcing digital marketing and content means working with experts who can give you a third-party perspective on everything. Sometimes, when looking at or working too close to something, it is quite hard to see a project’s flaws and inadequacies.
Having a third-party perspective on everything lets you see even the blind spots. Certainly, all final decisions will still be yours as outsourcers can only give you suggestions.
Outsourcing digital and content marketing also ensures you get a proper investment return. Since you have paid a third party to do the work for you, you know that you are entitled to achieve results after a specified amount of time.
Doing the marketing yourself is a risk since you are uncertain when or how you will recover what you have spent.
These are only some reasons you should outsource digital marketing and content. The costs of hiring third-party experts are genuinely worth it rather than having to go through the headaches and pains of marketing without guaranteed results.
Advantages of outsourcing digital marketing and content
- Up to 70% savings
- Certified Google Partners
- English Proficient
- SEO Experts
- White Hat Strategy
- Website Optimization
- Copyscape Proof Content
- Website Rank Improvement
- Organic Traffic Increase
- Google Analytics Expert
- PPC/SEM Set-up
- Creative Writers
Outsourced digital marketing and content jobs and roles
Search engine optimization (SEO)
When outsourcing digital marketing tasks like search engine optimization (SEO), you can benefit from SEO experts who will manage, plan, develop, and implement your company’s SEO strategy.
This role covers a broad array of tasks and functions, including but not limited to web analytics, content creation, link building, keyword planning, and web marketing.
The job also aims to provide organic SEO improvement and increased ROI in digital marketing and content investments.
The role offers consistent and detailed keyword research and identification of specified and pre-agreed KPIs to be reported to you regularly. It also involves spotting deficiencies and other issues and implementing practical solutions with the awareness of the entire team.
The suggestion of process upgrades to improve efficiency is included as well. The service provider works with your company’s web developers and web marketing group to apply SEO recommendations accurately and promptly.
White hat SEO
White hat SEO ensures that all strategies, systems, and applications are ‘clean’ in nature.
The service provider recognizes and reveals all black hat methods, fixes them promptly, and educates the team about such unacceptable practices.
The role offers an understanding of all your digital marketing and content objectives and translates them into strategies that improve your company’s SEO organically.
Implements on-page SEO components, such as text structure, images, formatting, and tags, while ensuring the webpage content remains organized and user-friendly.
Like the standard SEO manager role, the job also regularly does thorough keyword research and reports on pre-agreed KPIs.
Link building helps to upgrade your online profile by encouraging other websites to link to your website.
The role works on creating high-quality, and sometimes viral, online content that provides a lot of value, making them natural link-worthy destinations. Link building ensures that links to your website appear in many online locations across many niches.
Online traffic monitoring and creating strategies to improve your internet profile via promotions and social media marketing are also some of the tasks included.
The role also involves building and developing genuine relationships with other online influencers to gain appropriate links for your site, resulting in a regular exchange of links.
The service provider works with the SEO manager, White Hat SEO specialist, web designers, and web developers to ensure that web content ranks high in search engines.
Copywriting is perhaps one of the most important tasks in digital marketing, as the copywriter’s words are your company’s message to potential customers and other stakeholders.
This role provides informative but intelligible content, ensuring the company’s message is communicated as clearly and simply as possible.
Wordings are easily understood even by laymen, preventing miscommunication or misinterpretation. Copywriters also know potential clients should deem their content as if your company speaks directly to them.
Therefore, comprehensive knowledge of your company and its niche is essential to composing words appropriate for your peers and patrons.
Similar to copywriting, creative writing is also an essential task in digital and content marketing as it directly influences the actions and decisions of your potential customers.
Creative writers provide excellent writing skills to draft articles, guides, and custom-curated whitepapers for your target audience. They are flawless in spelling and grammar and have a deep understanding of the motives and aspirations of your specific target audience.
The role provides outstanding research and organizational skills to communicate your company’s message to the public properly. Creative writers also initiate marketing drives that attract traffic and subscribers to your website.
Production descriptions are part of creative writing as writers compose well-optimized articles to promote or describe a specific product or service.
Writing product descriptions involves certain skills and much effort. Articles are unique and provide a lot of details for potential buyers to learn.
Professional product description writers know and understand how to capture the attention of web consumers with their words, leading to more conversions and profits for your business.
They know how to excite potential customers about the products and services you offer. Product description writers effectively enhance your brand image and identity, creating a distinct emotional bond with your customers.
Social media marketing
Social media marketing is another essential part of digital and content marketing.
Social media marketers offer SEO knowledge, expertise, customer service capabilities, public relations services, and creative writing skills.
The role offers proper use of social media to promote your products and services, news, developments, milestones, special contests, and other important announcements.
Social media marketers keep your audience engaged while building relationships with your industry’s influencers. Social media marketing helps to position your brand as something to trust and rely on, improving brand recognition.
The role also provides management, moderation, and maintenance of all of your business’s social media profiles. It also executes your social media strategy while collaborating with other departments to enhance your company’s overall reputation.
Content marketing provides a strategy that focuses on producing valuable, consistent, and relevant content for your business websites and social media accounts.
The purpose is to attract, retain, and build relationships with a distinctly identified target audience to push remunerative customer action.
Much like creative writers, content writers have excellent spelling and grammar proficiencies needed to compose compelling copies. They also understand the aspirations and motivations of your target audience and capitalize on them to create optimized write-ups.
Apart from the writing and content generation skills, this role offers marketing expertise to make the most of the content produced.
You can also benefit from PPC management to maximize the reach of your online marketing efforts.
PPC (Pay-Per-Click) role refers to managing your business pay-per-click (PPC) advertising program.
As its name suggests, PPC differs from SEO because the traffic generated from it is paid, while the latter is more organic. In other words, the role focuses on managing your company’s Google Adwords and other social media ad accounts.
PPC managers optimize the budget spent in this program to make every click matter. They ensure that clicks end up in conversions, as having a ton of internet traffic without earning anything from it is meaningless.
The role ensures that your ads appear in relevant keywords, driving potential buyers to profitable action.
Content moderation differs from content marketing as it moderates your created content and user-generated content, such as comments or private messages on social media.
The role is responsible for monitoring and implementing a set of pre-agreed guidelines, making sure that they are being applied for the benefit of your company.
They regulate inappropriate online content seen on your websites and social media accounts, initiating to take the necessary steps to block or avoid these users.
The role’s function is highly important as it protects your genuine supporters and patrons from coming across malicious content when browsing your websites and social media accounts.
Also included in this role is interacting with your audience courteously.
Blog posting often includes writing, editing, posting, and promoting services via blog posts.
Bloggers pitch your ideas, create the blog post upon your approval, and promote these posts to your audience. Blogs are valuable not only because they drive traffic to your website but also because they reach out to your audience on a personal level.
Blogs also improve your SEO, set your brand as an industry leader, and develop stakeholder relationships.
Apart from the actual blog post creation and marketing, this role also provides hours of extensive research relevant to your niche. These researches are to be the basis of future blog ideas.
Bloggers need to stay updated on their industry’s current trends and standards to consistently produce valuable content for their audience.
Product review writers provide in-depth review articles and buyer guides.
They extensively research the features, benefits, and strengths of your products and services to compose the most compelling write-up. Like all other writing roles, this role offers excellent spelling and grammar skills and an exceptional feel for your audience’s preferences and interests.
The role provides an unbiased evaluation of your products and services, which helps improve customer loyalty and trust.
Product review writers usually need to use the product or experience the service themselves to create an authoritative review.
Incorporating these digital marketing services into your strategy by outsourcing to digital marketing agencies allows your in-house marketing team to focus on your core competencies. At the same time, you benefit from the expertise of specialists in the field.
KMC Solutions is a leading outsourcing supplier specializing in digital marketing services and other verticals.