Marketing is an essential part of a business that needs to be focused and continuously worked on.
Other businesses are doing what they can to save on employment costs and other unnecessary expenses. In this case, marketing campaigns may not be given the attention and budget that they usually receive.
What if we tell you that there’s an efficient way to boost your company’s marketing efforts and activities without inflicting damage to the company’s budget?
Here’s what you need to know about outsourced marketing.
What is outsourced marketing?
The definition of outsourced marketing is quite literal – it’s the process of outsourcing your brand’s marketing activities to a third party, possibly an offshore marketing firm.
Outsourcing a business’s marketing functions can lighten the load of the core team and eliminate the need for an in-house marketing team.
How outsourcing marketing services benefit your business
Outsourcing marketing functions can give you the best of both worlds – effective marketing at an affordable rate.
Getting an outsourced team to take care of your company’s marketing means having a competent, skilled, and professional team fully dedicated to working on and improving your marketing efforts.
Further, more and more businesses are outsourcing marketing activities to trusted marketing providers like Staffwiz for the following reasons:
A wider range of expertise
By outsourcing marketing, you get more than a fully dedicated team. You also get to collaborate with a diverse group with a broad range of marketing expertise, probably even more than what your in-house team can provide.
Having a diverse team can expose you to a whole lot of different marketing strategies and perspectives and unlimited ways to build and improve your advertising campaigns and brand.
You can enlist the help of an outsourced marketing company to help you with various advertising needs, such as:
- Content marketing
- Digital marketing
- Social media strategy
- Creating a marketing plan
- SEO strategy
- Lead generation
- Market research
Customized marketing strategy
Since a full-time, dedicated team of marketing professionals will work on your marketing tasks, you can make sure that the strategies they use will surely benefit your company.
Contrary to hiring an advertising agency where they’ll spend one day a week to brainstorm and collaborate on your marketing strategy, outsourced marketing agencies will find the most suitable option.
Flexibility and adaptability
Companies outsource their marketing tasks because outsourced teams are more flexible and adaptable. In the Philippines, a leading outsourcing destination, teams can work depending on your schedule.
Even if you live on the other side of the world, your outsourced marketing team works in the middle of the day or at night to accommodate you.
In addition, you can also outsource marketing contractually or per project, depending on what is needed.
Outsourced marketing services
Some companies make the mistake of thinking that a single person can perform all the company’s marketing disciplines.
The thing is, no matter how great your in-house team is, he or she will still need assistance and support in order to execute a marketing campaign fully.
A marketing team needs people who can efficiently do the following:
- Content writing
- Content marketing
- Graphic and website design
- Social media marketing
- Project management
Luckily, all of that can be outsourced to experienced and proficient marketing firms offshore. Further, the following marketing activities can also be outsourced:
- Email marketing
- Marketing automation
- PR and content creation
- Search engine optimization
- Adwords and pay-per-click advertising
- Online and offline advertising
The cost of an outsourced marketing team
Outsourcing, while proven cost-effective, does not have a one-price-fits-all model.
There are different types of outsourcing pricing models that you can choose from depending on your company’s needs.
For convenience, you can hire a marketing team through a business process outsourcing (BPO) company.
Here, you do not have to worry about the recruitment process and the labor costs when hiring employees full-time. The outsourcing recruitment firm will take care of these things for you instead.
When outsourcing marketing tasks with a BPO company, you can ensure that your team is provided with state-of-the-art equipment and a conducive working environment. BPOs can also tailor a marketing package suitable for your budget.
Another option is to DIY. Websites like Upwork and Freelancer are perfect places to find skilled individuals with marketing backgrounds for your team.
This approach will involve more hands-on management, though, since you will be building your team from scratch.
Whatever pricing model you choose, outsourcing your marketing team is a way to stand out in a hyper-competitive industry.
Outsourced marketing will not only significantly improve your marketing campaigns. It will also expose you to a more diverse set of teams and experiences.