You may have contemplated many times whether to outsource digital marketing or not. But in negating the idea, you dismiss yourself from working with an experienced, highly-trained digital marketing team who are always ready to help your business succeed in these modern times.
While outsourcing comes with a cost, it saves you from incurring high recruitment, training, and employee retention expenses. These, and the tools and resources you can also gain access to, are just some of the many advantages you get from outsourcing.
Need more convincing? Here are 12 ways to help you decide on exploring (and eventually getting) the services covered when you outsource digital marketing:
Outsource email marketing
1. You get quality email content.
How you compose your emails is crucial to gaining and retaining customers. A well-crafted message engages customers and triggers them emotionally, making them want to be associated with your brand.
Pro tip: Typically, this part is already taken cared of when you outsource email marketing. But it is better if you, as the business owner, will have a say when it comes to the content of email communications in most cases.
2. Your landing page is creatively incorporated in every email.
It is a must to always to include a link to a specific landing page in every communication you send to your email list. Landing pages are crucial because they hook your prospective customer’s attention.
Email marketers are well aware on how to cleverly drive your email recepients to your landing page.
3. Does follow-ups within strategic time intervals.
The outsourced staff has a planned schedule of sending follow-up emails to prospects. The best email marketing services employ automated follow-up campaigns that are designed to improve response rates by a lot. Your outsourcing firm provides this service.
Outsource website marketing
4. You have an intuitive and mobile-friendly website.
Today is the era of mobile technology. Mobile users buy more because it is more convenient. If you don’t target them, then you are missing out on what has become the biggest consumer market today.
Having a mobile-friendly website makes your brand look modern and relevant. You can quickly achieve this when you outsource website marketing.
5. You can incorporate your managed business communication channels.
Website marketing becomes more relevant if you can incorporate it with your company’s communication channels.
For instance, your outsourced team will include a “subscribe to us” widget on your website’s homepage to encourage your prospective customers to join your email list. Including a link to your business’ social media accounts is also another way.
Outsource content marketing
6. They follow the rules of, and apply, SEO to your content.
When it comes to the online world, content is king. Keeping the right balance between SEO and creativity is crucial when you outsource content marketing.
Your outsourced team are supposed to be “masters” of SEO and knows how to properly apply its principles. It will help your website rank better in search engines, which results in better brand exposure.
7. They create unique, value adding, and informative content.
When making content, your outsourced partner don’t just focus on SEO but also in making sure to provide information that solves your audience’s problems. Doing this, and at the same time entertain your audience, then your business will have its own captured market.
Outsource internet marketing
8. They prioritize your online presence.
Don’t be afraid to spend money when it comes to enhancing your company’s online presence. From improving brand awareness to looking legit to reaching broader audiences, the benefits to it are limitless.
Choosing to outsource internet marketing comes with a price, and the cost depends on your goals and business model. But the long-term benefits of online presence goes a long way positively.
9. They take your brand online.
This is another essential step if you want to thrive in the modern business era. Brand positioning is critical in this day and age if you want your company to stand out among a sea of different products and services.
Brand positioning does not happen by chance. It is intentional, and your outsourced team can help you come up with the best strategies to promote your brand.
Outsource social media marketing
10. They choose the best platforms that fit your business’ niche.
This is important especially when you have a small to medium-sized business. SMEs cannot afford to waste money on something that will not give them positive and immediate returns.
The good news about this is outsourcing firms are adept in finding the right social media platforms that fit your brand. Thus, you should only outsource social media marketing to companies that have extensive social network experience.
11. They incorporate lead generation.
Your outsourced team take advantage of your social media platforms to generate leads and sales. Some of the ways to do this are by running online ads, conducting social media contests, hosting webinars, and sharing gated content. You outsourcing team will be able to help you in all of these.
12. They give excellent customer service.
Social media is another effective way of providing excellent customer service. By having your social network accounts, your brand becomes accessible to countless potential and existing customers. This is something that your business cannot miss as you begin to outsource digital marketing.