You may have contemplated many times whether to outsource digital marketing or not. But in negating the idea, you dismiss yourself from working with an experienced, highly-trained digital marketing team who are always ready to help your business succeed in these modern times.
While outsourcing comes with a cost, it saves you from incurring high recruitment, training, and employee retention expenses. These, and the tools and resources you can also gain access to, are just some of the many advantages you get from outsourcing.
Definition of outsourced digital marketing
Outsourced digital marketing refers to using a third-party service provider to perform marketing services for your business. This helps lighten the workload of your in-house team who are already performing different tasks in your organization.
Outsourcing has become a viable option for many businesses over the years due to the talent pool that is available offshore. As a result of this, businesses can build brand awareness and increase online exposure while saving money and resources.
Why outsource your digital marketing?
Need more convincing? Here are different tasks an outsourced digital marketing team does and 12 ways to help you decide on exploring (and eventually getting) these services:
Outsource email marketing
Even with the emergence of various communication platforms, email still maintains its spot as one of the most effective marketing techniques. It helps open a reliable line of communication with prospects and turn them into customers over time.
Outsourcing your email marketing helps you do the following.
1. You get quality email content.
How you compose your emails is crucial to gaining and retaining customers. A well-crafted message engages customers and triggers them emotionally, making them want to be associated with your brand.
Pro tip: Typically, this part is already taken cared of when you outsource email marketing. But it is better if you, as the business owner, will have a say when it comes to the content of email communications in most cases.
2. Your landing page is creatively incorporated in every email.
It is a must to always include a link to a specific landing page in every communication you send to your email list. Landing pages are crucial because they hook your prospective customer’s attention.
Email marketers are well aware of how to cleverly drive your email recipients to your landing page.
3. Does follow-ups within strategic time intervals.
The outsourced staff has a planned schedule for sending follow-up emails to prospects. The best email marketing services employ automated follow-up campaigns that are designed to improve response rates by a lot. Your outsourcing firm provides this service.
Outsource website marketing
Website marketing refers to the strategic approach of promoting your website to drive traffic. This aims to provide customers with answers to their queries and demonstrate the uniqueness of your brand from other competitors.
An outsourced website marketing team helps your business with the following.
4. You have an intuitive and mobile-friendly website.
Today is the era of mobile technology. Mobile users buy more because it is more convenient. If you don’t target them, then you are missing out on what has become the biggest consumer market today.
Having a mobile-friendly website makes your brand look modern and relevant. You can quickly achieve this when you outsource website marketing.
5. You can incorporate your managed business communication channels.
Website marketing becomes more relevant if you can incorporate it with your company’s communication channels.
For instance, your outsourced team will include a “subscribe to us” widget on your website’s homepage to encourage your prospective customers to join your email list. Including a link to your business’ social media accounts is also another way.
Outsource content marketing
Content marketing includes designing, publishing, and distributing different engaging materials across the internet in order to attract a wider audience for your brand.
Outsourced content marketers help your business in the following ways.
6. They apply SEO rules to your content.
When it comes to the online world, content is king. Keeping the right balance between SEO and creativity is crucial when you outsource content marketing.
Your outsourced team is supposed to be the “masters” of SEO and knows how to properly apply its principles. It will help your website rank better in search engines, which results in better brand exposure.
7. They create unique, value-adding, and informative content.
When making content, your outsourced partner doesn’t just focus on SEO but also on making sure to provide information that solves your audience’s problems. Doing this can help entertain your audience and your business will have its own captured market.
Outsource internet marketing
Internet marketing involves various online tactics applied to promote your products and services digitally. This uses your prospective client’s online activity to connect them with your social pages.
Your outsourced internet marketing team collaborates with you in the following ways.
8. They prioritize your online presence.
Don’t be afraid to spend money when it comes to enhancing your company’s online presence. From improving brand awareness to looking legit to reaching broader audiences, the benefits to it are limitless.
Choosing to outsource internet marketing comes with a price, and the cost depends on your goals and business model. But the long-term benefits of online presence go a long way positively.
9. They take your brand online.
This is another essential step if you want to thrive in the modern business era. Brand positioning is critical in this day and age if you want your company to stand out among a sea of different products and services.
Brand positioning does not happen by chance. It is intentional, and your outsourced team can help you come up with the best strategies to promote your brand.
Outsource social media marketing
Social media marketing goes beyond simply posting content and updates in your channels and responding to comments. Marketers must approach social with an integrated and strategic approach to attract prospects.
A team of outsourced social media marketing experts can help you finish the following tasks.
10. They choose the best platforms that fit your business’ niche.
This is important especially when you have a small to medium-sized business. SMEs cannot afford to waste money on something that will not give them positive and immediate returns.
The good news about this is outsourcing firms are adept at finding the right social media platforms that fit your brand. Thus, you should only outsource social media marketing to companies that have extensive social network experience.
11. They incorporate lead generation.
Your outsourced team takes advantage of your social media platforms to generate leads and sales. This includes running online ads, conducting social media contests, hosting webinars, and sharing gated content. Your outsourcing team will be able to help you with all of these.
12. They give excellent customer service.
Social media is another effective way of providing excellent customer service. By having your social network accounts, your brand becomes accessible to countless potential and existing customers. This is something that your business cannot miss as you begin to outsource digital marketing.
How can outsourced digital marketing help your business?
Digital marketing is not an easy task. Dividing your team’s time and workload between core tasks and focusing on effective digital marketing efforts could make your company lose focus.
Working with an external marketing team gives you access to professionals who already have years of experience in the field. They can easily do this heavy task and increase brand awareness in your target audience.
Outsourced digital marketers can quickly and efficiently finish your online marketing tasks. With their help, you can actively and comprehensively promote your business at a fraction of a price than hiring an in-house marketing team.