In a 2018 record by the Small Business Association, there are more than 30 million small businesses in the United States. They comprise 99.9% of the businesses in the country alone. However, only around 37% of it outsource their services.

Business process outsourcing enables solopreneurs and small teams to run their operation with ease and flexibility. Through delegating their tasks to offshore teams, they can focus on managing and strategizing how their business can expand. It also allows them to easily scale their operation depending on the demand for their services.

Outsourcing is inevitable. It is still expected to grow despite the threat of automation in the industry. Small businesses are encouraged to outsource their services as a way to keep up with the changing trends in different industries.

Small business trends

As forecasted, small businesses can expect an increase in customer expectation this year. This is boosted with technological trends most e-commerce sites currently have.

Focus on customer

Small and large businesses will have a more customer-focused approach. They aim to meet or even exceed expectations by going green and caring about social issues that their customers care about as well.

Social media

Small businesses are expected to utilise social media more for marketing and sales. Stories and live streams slowly become popular as a way of connecting to the audience and selling products through a website or social media platform.

Shift to e-commerce

From brick-and-mortar stores, businesses are slowly transferring to their websites to reach a wider audience. Most small businesses, meanwhile, continue to utilise their smartphones and laptops in managing their businesses.

Remote employment

Since they manage their business online, entrepreneurs will be more fond of hiring remote employees for their operation. Distributed workforces and working from home will become more popular, as well as freelancing and outsourcing.

Call centre for small business

When outsourcing, small businesses usually start with strengthening their customer service team. They aim first to give 24/7 support while saving on resources. This won’t be possible when they hire an in-house team. This is why call centres are widely popular with them. Aside from inbound and outbound services, they also take advantage of non-voice functions such as data entry and email support.

Other services to outsource

Any complex, time-consuming, repetitive, or creative roles can be outsourced to a BPO company. This is a strategic way to ease the burden of doing these tasks and save on resources in hiring in-house employees. With this, entrepreneurs can also focus on core management duties and expanding their business.

Accounting and bookkeeping

Proper monitoring and handling of finances is important whether small or large business. Outsourced bookkeeping helps them keep track of their expenses and see if they are gaining or losing profit. Outsourced accounting, meanwhile, helps them keep updated on their compliances and avoid penalties due to errors and misspells in their documents.

IT and development

Hiring local IT personnel and software developers may be costly for a small business. Creating an internal system and database for their operation also requires expertise in different aspects of IT, so it may not be as effective if they do this on their own. Outsourcing to an IT company is a better way to create a better, more functional system and database for the business.

Digital marketing

Entrepreneurs shoulder their marketing efforts as first. However, as their business expands, these efforts may not be enough. They need to build stronger and more updated strategies to attract more customers, especially the younger ones. Hiring an outsourced digital marketing staff can help them with this.

Graphic design

Businesses also need to put efforts to make their website and campaigns presentable. Handling design on their own may not be enough, especially with core management tasks at hand. Graphic design assistants, together with marketing and web development teams, can come up with functional and attractive designs for these.

Lead generation & sales

Generating sales is crucial to the growth of a business. With this, they need to master the art of selling their services, from getting people to the sales funnel to successfully closing a transaction. Since this is a complex task for an entrepreneur or a small team, they can outsource lead generation and sales services to an offshore team.

B2B sales outsourcing companies

Hiring a call centre or a BPO company for the first time can be challenging for a small business. It involves proper planning and risk management to hire a simple virtual assistant or a small team. However, there are companies that can help them decide on it.

Outsource Accelerator, for instance, offers advisory and co-managed services for entrepreneurs who want to try outsourcing for the first time. They also list over 700 BPO companies and tons of educational resources such as articles, guides, videos, and the Outsource Accelerator podcast. Check out the Top 40 BPO companies guide to learn more about this.

Outsourcing salary comparison chart

All amounts are in U.S. dollars (USD$) per annum

Customer Service$3,337$29,717$22,137$35,275
Copy Writer$4,767$56,600$52,088$62,653
Graphic Artist$3,883$46,658$38,668$37,596
HR Manager$9,506$78,007$46,669$66,518
IT Representatives$5,722$61,758$24,741$59,938
Project Manager$21,458$108,000$57,296$86,029
Software Developer$7,221$81,994$39,913$62,653
Software Engineer$8,333$109,087$44,459$62,653
Technical Support$4,638$36,924$35,225$38,232
Team Leaders$7,152$75,823$31,174$45,428
Virtual Assistance$2,285$42,240$39,066$31,797

Average monthly outsourcing cost guide (USD)

The total cost varies depending on the role and experience level, as well as the BPO facility, service levels and quality.

Total cost $1,200

Entry-level role

Employee salary $400-$500pm BPO facility & service $500-850pm TOTAL COST $900-$1,350pm
Total cost $1,450

Mid-level role

Employee salary $700-$800pm BPO facility & service $500-850pm TOTAL COST $1,200-$1,650pm
Total cost $1,700

Technical role

Employee salary $950-$1,200pm BPO facility & service $500-850pm TOTAL COST $1,450-$2,250pm
Total cost $2,700

Executive level

Employee salary $1,800-$2,200pm BPO facility & service $500-850pm TOTAL COST $2,300-$3,050pm

Using a BPO supplier vs. agency vs. freelancer vs. Upwork

BPO CompanyAgencyFreelancerUpwork
Best rates
Quality control
Expand and scale
Operational backup
Leadership team
Trading and upskilling
Facilities and offices

Proven outsourcing solutions for your business

Outsource Accelerator offers you a full range of independent outsourcing advisory and integration services. We are not a traditional outsourcing supplier, which is what makes us independent – and unique. Our core products make it easier than ever to explore, integrate and optimize outsourcing in your business.

FROM$6 / hr


Simple pricing structure, all inclusive of the ff.


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FROM$0.5 / hr


Compatible with any outsourcing structure, supplier or model


  • Hands-on optimisation of suppliers, facilities, & strategy
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  • From $0.50 to $2.00 ppph


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  • Small-medium business owners & management
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Staffing for any role, any sector

About Outsource Accelerator

Outsource Accelerator is the trusted source for independent information, advisory and expert implementation of Business Process Outsourcing (BPO)

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between Philippines outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 4,000 articles, 250+ podcast episodes, and a comprehensive directory with 700+ BPOs… all designed to make it easier for clients to learn about, and engage with, outsourcing.

Independent trusted advice and implementation

Outsource Accelerator is the leading outsourcing advisory for the Philippines, as well as offering a full spectrum of brokerage, implementation and co-management services.

Derek Gallimore

Derek Gallimore has been in business 20 years, outsourcing 8+ years and living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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