Email marketing: How to choose an outsourcing partner that fits your needs

How do you choose an email marketing outsourcing partner?

To choose the right email marketing outsourcing partner, check their track record, values, talent quality, and tech, then match them to your brand goals.

• Outsourcing email marketing lifts output quality while cutting your costs.
• The best partner works as an extension of your in-house team.
• Ask for work samples and set clear goals before you sign.

Email marketing is still one of the best ways to engage your current customers and reach new ones. So it stays central to many marketing plans.

Social platforms like Facebook, LinkedIn, and X are everywhere. Even so, the use of personal and work email remains high. As a result, email marketing has not fallen out of style with skilled marketers.

What makes email marketing so effective is its direct reach. It lets you connect with current and future customers. In addition, it speaks to clients in their inbox, on their own time.

With the correct approach, you can turn email into one of your strongest channels. Clear email marketing strategies help you get there faster.

Is email marketing worth outsourcing?

Email marketing needs a more personal touch than most other channels. For this reason, it helps to partner with an outsourcing company like Doxa7 that can act as your extended team.

The right partner fits in as an extension of your existing teams. As a result, your email marketing runs with expertise that matches your strategy and values.

Besides a trusted overseas partner, outsourcing brings other clear gains, such as the following. Many teams start by choosing to outsource email marketing once volume grows.

Improved output quality and delivery

Outsourcing firms use specialized teams. These include copywriters, graphic designers, and editors. Most are trained in various marketing styles and bring deep copywriting skill.

Moreover, these firms already have the experts on hand. So by partnering with them, you get better copy at a lower cost and a faster pace.

Reduced costs

Hiring and training in-house copywriters adds cost. On top of that, building effective email programs raises spend even more.

These experts also need constant training and upskilling to keep up with the ever-changing market trends. As a result, your operating costs climb further.

Delegating to a firm like Doxa7 changes that. It hires, trains, upskills, and manages its own email pros. So your brand’s email marketing costs drop a lot.

Improved productivity of in-house team

Email marketing takes real work, which eats up your team’s time. Letting an extended team handle it frees your marketers. Then they can focus on the other core parts of their jobs.

What to consider when outsourcing email marketing

Outsourcing your email marketing can help your brand. Still, weigh a few things before partnering with an outsourcing company. These include the partner’s values and work ethics.

Before you decide, keep the following in mind.

Request a sample of their work

It helps to see firsthand what a potential partner can produce for you. So ask for samples early.

You want to know if their output is worth your money. You also want to see if it fits your brand’s voice and values. That way, you avoid regrets later.

Know your brand’s goals

You may already have business goals for your campaign. Even so, your partner will have their own. So set refined goals based on realistic expectations of what the partner offers.

Asking for exact numbers is not practical until the team starts. Still, you can set standards on open, click-through, and engagement rates from their past work. A strong marketing agency should share these openly.

Know what the outsourced team requires from your side

Your outsourced team will need several things from you. For example, they need your logo, marketing guidelines, and image assets. Be sure to provide these so their output matches your brand identity.

This matters most when you ask for work samples during selection. It helps show which company best meets your standards.

What to look for in an outsourcing partner

Knowing your non-negotiables is not enough. You also need a set of standards for choosing your partner.

To narrow your list, weigh the following factors.

Track record and experience

A firm with a proven track record and happy clients is a safer bet. So it helps confirm your brand is in the right hands.

When you check a company’s record, ask past and present clients about the parts that matter to you. As a result, you learn more than the company’s word alone would tell you.

Values alignment

When you partner with a company that shares your values, you work with an extension of your team.

Values alignment means your partner shares your motivations. In turn, they strive for the same outcomes you do.

Talent quality

An outsourcing company is only as good as its talent. So it is vital to know your partner’s hiring and recruitment process.

Ask how they find top talent for their clients’ industries. You can also run background checks through their client base and linked LinkedIn profiles. This matters most for B2B email marketing, where niche skill counts.

Tech and infrastructure

The company’s technology and infrastructure matter just as much. Weak tech will leave you frustrated and wanting.

So make sure your chosen firm has solid infrastructure and the tech your operations need. You can even ask for an on-site inspection of their office to see the facilities yourself. The same care applies to outsourced digital marketing across other channels.

How Doxa7 can help your email marketing grow

Maybe you want to outsource your email marketing but cannot find the right fit. If no partner matches your values or ticks the key factors above, look no further than Doxa7.

Doxa7 offers a global outsourcing network with a talent pool focused on the Philippines. Its Filipino, English-proficient agents help your campaigns build a warm connection with clients.

Doxa7 also boasts “expertise in remote technology management and cybersecurity.” As a result, your company and client data stay protected with strong digital security.

Frequently asked questions about outsourcing email marketing

Is it worth outsourcing email marketing?

For many brands, yes. Outsourcing raises output quality and cuts costs. So your in-house team gets more time for core work.

How much can you save by outsourcing email marketing?

Savings vary by scope and partner. Still, most brands cut hiring, training, and upskilling costs. As a result, email programs become more affordable to run.

What should you ask an email marketing partner?

Ask for work samples and past results first. Then check their values, talent quality, and tech. Because of this, you avoid a poor fit later.

What does an email marketing outsourcing team need from you?

They need your logo, brand guidelines, and image assets. They also need clear goals and voice notes. So they can match your brand identity from the start.

How do you measure an email marketing partner’s success?

Track open, click-through, and engagement rates. Compare them against goals you set up front. As a result, you know if the partnership is working.