Just like any form of marketing, you need specialists with the right skills, knowledge, and experience to handle your email marketing.
Email is among the widely used forms of corporate communication. But it is also one of the popular and highly effective marketing techniques in the market.
Although email marketing is a vital component of most organizations, it involves quite a bit of work. From creating professional designs and templates to working your way through email marketing resources like Mailchimp, it can be pretty time-consuming.
You need a dedicated team or an email marketing expert to handle this part of your business segment. While you have the option to hire your in-house staff, you may also outsource email marketing.
Outsourced email marketing: What services to contract out
When you outsource email marketing, you let a third party with expertise handle and perform your marketing operations.
If you outsource email marketing to the right people that suit your industry and needs, you’ll be able to align your offerings according to the current market trends.
Additionally, it frees up more of your precious time so you can focus on other crucial parts of your business, like how you can optimize your core competencies.
Before you outsource email marketing, note that there are four basic marketing activities you can contract out:
Planning and strategy
Whether you are just starting to establish your brand or rebuilding it, you need a robust marketing plan that will help you stand out.
An excellent outsourced email marketing provider can efficiently build your brand and generate more leads by planning and strategizing.
More so, it can help you strengthen your marketing techniques through brand positioning and identifying which avenues you can effectively market your brand. You can leverage this information in setting up email campaigns.
Market analysis requires in-depth market research. It needs to be done correctly to get the results you need. If done in-house, this laborious task will eat up much of your team’s time.
Outsourcing your market analysis to marketing experts will help you determine where your target consumers are. They are also skilled in effectively communicating with them through persuasive email campaigns.
Marketing and sales
Marketing and sales experts can handle your entire marketing function. Outsourcing these services entail planning, implementation, report creation, and measurement.
Outsourcing your email marketing is not just about managing this specific segment but also enhancing your entire marketing procedure.
Marketing outsourcing firms also have designers that can spice up your email campaigns. They may also cover your branding, lead generation design, newsletters, and other promotional materials.
Outsourced email marketing: 4 significant advantages
If you are still undecided whether to outsource your email marketing or not, here are four advantages that show how it yields positive results.
An entire email marketing strategy will necessitate at least three persons. Marketing tools are another requirement, especially for automated emails.
In outsourcing your email marketing, you won’t need to worry about coding, graphic design, data examination, and marketing strategy.
Effective campaign tracking
Email marketing firms utilize up-to-date campaign-specific metrics to assess the effectiveness and progress of email campaigns. Rest assured your outsourced email marketing team can devise an action plan according to your needs and identify which analytics to track.
Automated email campaigns
Setting up workflows can be tricky and time-consuming. There are tons of email automation tools you can use, but purchasing one can be costly. Not to mention, you still have to learn the ropes before using it.
When you outsource email marketing, you don’t have to worry about these technicalities.
Data is what makes a successful email marketing campaign. Email marketing outsourcing companies can provide you with all the necessary data you need. You may even obtain access to their databases, which may also work in your campaigns.
These experts provide even more valuable insights as they fully understand your brand and the entire market industry in general. In turn, it will be easier for you to create data-driven campaigns that effectively yield positive results.
Where to outsource email marketing?
When you outsource email marketing, note that you have the option to farm out to freelancers and outsourcing firms.
Freelancers often don’t guarantee enough marketing experience compared to outsourcing providers. In terms of payment, freelancers may charge you an hourly rate, whereas outsourcing firms usually charge per project.
To outsource email marketing to BPO companies, we have lists of top BPO companies on our Guides page.