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Home » Articles » Why does your business need a Shopify developer?

Why does your business need a Shopify developer?

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Are you a business owner looking to create a successful online store? 

Shopify is a popular e-commerce solution allowing businesses to set up and manage their online storefronts efficiently. 

These days, having a well-designed and functional e-commerce website is crucial for attracting customers and driving sales. 

As the demand for this soars, the significance of platforms like Shopify cannot be overstated. However, not everyone has the time or expertise to build and maintain their own store. 

That’s where hiring and outsourcing a Shopify developer comes in. 

This article explores the benefits of hiring a Shopify developer and what this role can do for your company. 

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Whether you’re a small startup or an established enterprise, finding the right Shopify developer can be the key to unlocking your online success. 

What is a Shopify developer?

A Shopify developer is a professional with skills in creating and customizing online stores using the Shopify platform. 

Shopify developers play a crucial role in building and optimizing the design, functionality, and user experience of Shopify stores. They work closely with business owners and stakeholders to understand and translate their requirements into functional and appealing websites.

These developers greatly maximize online sales potential by meeting those unique needs.

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What is a Shopify developer

Duties and responsibilities of a Shopify developer

A Shopify developer’s primary duties and responsibilities revolve around developing, customizing, and maintaining Shopify websites. 

These tasks may include: 

Theme development and customization

A Shopify developer works on designing and customizing the appearance of the Shopify store.

Part of a developer’s job is modifying existing themes or creating new ones, as well as aligning elements to fit the online store’s brand identity and user experience requirements. 

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App integration

Shopify developers may need to integrate third-party applications and plugins to enhance the functionality of the Shopify store. 

This includes integrating the following:

  • Payment gateways 
  • Social media plugins
  • Marketing tools
  • Inventory management systems 
  • Product reviews 

Front and back-end development

A Shopify developer must utilize HTML, CSS, and JavaScript to build user interfaces, improve website performance, and create an intuitive shopping experience. 

Attention to detail, cross-browser compatibility, and accessibility are crucial aspects of this front-end development. 

Shopify developers must also handle back-end development to ensure the smooth operation of the Shopify store. This means tasks like:

  • Product data management
  • Order processing
  • Database configuration

Knowledge of programming languages like Liquid, Shopify’s templating language, is essential to back-end development.

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Front and back-end development


A Shopify developer will need to identify and resolve issues that may arise during the development process or after the store is live. 

Troubleshooting involves debugging code, performing testing, and implementing necessary fixes to maintain the store’s performance and functionality. 

SEO optimization

A Shopify developer may be responsible for optimizing the Shopify store’s content, meta tags, URLs, and other SEO elements. These improve search engine ranking and visibility. 

Store maintenance

Shopify developers are responsible for periodically updating and maintaining the online store. They may install updates, monitor security, and ensure compatibility with new features and changes on the platform. 

They must also keep in stride with industry trends and implement necessary upgrades to stay competitive. 

Collaboration and communication

A Shopify developer works closely with designers, stakeholders, and other developers to understand project requirements. Effective communication is required to deliver the desired outcomes. 

By fulfilling these duties and responsibilities, a Shopify developer creates a powerful and reliable online presence for businesses. This results in a seamless and enjoyable e-commerce experience for customers. 

Benefits of hiring a Shopify developer

Hiring a Shopify developer can bring several benefits to your business. Here are some of the advantages they bring to help you establish and optimize your online presence: 

Expertise and knowledge in the Shopify platform

Shopify developers bring specialized knowledge of the Shopify platform, coding languages, and all available tools. Their expertise allows them to create customized solutions tailored to your specific business needs.

Customization and brand alignment:

These specialized developers can design and customize your online store, making it visually appealing and unique. 

Their skills in layout design, color combinations, and user experience can help create a professional and attractive storefront that stands out in the e-commerce landscape. 

Custom functionality

Hiring a Shopify developer enables you to implement custom functions and features to meet specific business requirements. This is true whether it’s integrating a third-party app, optimizing checkout processes, or creating advanced search functionalities. 

A Shopify developer can enhance the user experience to make the online shopping journey intuitive, responsive, and enjoyable for visitors.

Time and cost efficiency

By outsourcing a professional Shopify developer, you can save time and money compared to trying to build and customize your store yourself. 

Shopify developers are familiar with best practices, coding standards, and efficient workflows that enable them to deliver high-quality results. 

Ongoing support and maintenance

Shopify developers can provide ongoing support and maintenance for your online store. This includes handling updates and security patches and resolving any technical issues to ensure everything works smoothly and remains secure. 

Skills to look for in a Shopify developer

It’s essential to look for a combination of technical and soft skills when hiring Shopify developers. 

Here are some essential skills to consider: 

  • Shopify expertise – They must be proficient in the Shopify platform, with in-depth knowledge of its features, functionalities, and the Liquid templating language. 
  • Developer skills – A Shopify developer must have a solid understanding of both front and back-end technologies to customize and enhance the functionality of the online store. 
  • Communication skills – Effective communication skills ensure collaboration with designers, stakeholders, and other team members. 
  • Problem-solving abilities – This includes being able to troubleshoot issues and develop technical solutions. 
  • Time management – Shopify developers must manage their time effectively when working on a project to hit milestones and meet deadlines. 
  • Experience with e-commerce functionality – This is knowledge of e-commerce principles and how to implement and optimize features of the online store. 
  • Adaptability and continuous learning – A Shopify developer must be able to adapt to new technologies and industry trends. 
  • Customer-centric approach – Shopify developers must understand the importance of a positive user experience and a customer-centric approach to development. 
  • Attention to detail – A keen eye for detail ensures that the online store meets design specifications and functions flawlessly. 
  • Business understanding – An understanding of business goals and the ability to align them with developmental efforts is a must. 

By assessing candidates based on these skills, you can identify a Shopify developer with technical expertise and interpersonal skills to contribute to your team. 

Online Ecommerce Shopping Website Or Store
Skills to look for in a Shopify developer

Outsource a Shopify developer now

Outsourcing a Shopify developer can be an excellent option to leverage expertise and accelerate your e-commerce business growth. This is applicable whether you’re starting a new Shopify store or looking to revamp your existing one. 

When outsourcing, consider the following strategies:

  • Exploring Shopify marketplace resources 
  • Inquiring into online communities and forums 
  • Seeking referrals and recommendations
  • Engaging with outsourcing agencies

Outsourcing a Shopify developer allows you to focus on your core business activities while collaborating with a skilled professional to handle all the technical aspects. This can result in a high-quality Shopify store that delivers a seamless shopping experience.

So, why wait? Take the leap and outsource a Shopify developer!

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About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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