Outsourcing to Morocco: Your gateway to global success

In today’s globalized business landscape, companies are constantly seeking new avenues to enhance efficiency, reduce costs, and tap into a pool of skilled professionals. 

Amidst this quest, Morocco has emerged as a compelling destination for outsourcing services. The country offers a multitude of advantages that can catapult businesses toward success. 

Morocco is nestled at the crossroads of Europe, Africa, and the Middle East. The nation combines a strategic location, a thriving outsourcing industry, and a favorable business climate for any company looking to optimize its operations. 

Outsourcing to Morocco is poised to become a strategic choice for businesses worldwide. In this article, we’ll delve into Morocco’s advantages as an outsourcing destination and why more and more companies are turning there for their outsourcing needs. 

An overview of the outsourcing industry in Morocco

The outsourcing industry in Morocco has experienced significant growth and development in recent years, establishing itself as a prominent player in the global outsourcing market. 

Yousseff Chraibi, President of the Moroccan Federation of Outsourcing Services, stated that the country’s outsourcing sector creates 10,000 jobs annually and generates $1.4 billion in export sales. Currently, over 130,000 people are employed in Morocco’s outsourcing industry.  

Morocco has become an attractive destination for outsourcing services across various sectors. This is mainly because of its strategic location, favorable business climate, skilled workforce, and competitive advantages.

You may continue reading here for our list of the top outsourcing companies in Morocco. 

Features of the outsourcing industry in Morocco  

The outsourcing industry in Morocco boasts several key features that contribute to its success and attractiveness as a destination for outsourcing services. 

Labor pool 

Morocco’s labor pool is a key feature contributor to its growing outsourcing industry. The country has a skilled workforce with diverse talents and capabilities. 

Morocco’s labor pool is proficient in multiple languages, including French, Arabic, and English. This linguistic diversity enables Moroccan professionals to effectively communicate with clients from different regions and cater to a broader customer base. 

The country has also strongly emphasized technical and vocational training to meet the needs of the outsourcing industry. This focus on technical education ensures a steady supply of qualified professionals in fields such as IT, engineering, finance, and customer service. 

As is common in the outsourcing industry, Morocco offers competitive labor costs compared to Western countries. This makes it an attractive option for businesses looking to reduce operational expenses. 

Business climate 

Morocco has taken significant steps to create an environment conducive to attracting foreign investment and fostering business growth. 

The government itself has implemented policies and initiatives to support the outsourcing industry. This includes promoting foreign investment through incentives, tax breaks, and streamlined regulations. 

Additionally, Morocco has a well-established legal framework that protects business rights and gives a clear structure for commercial transactions. Reforms have been taken to simplify the ease of doing business in the country, enhancing the efficiency of outsourcing efforts. 

Morocco is also known for its political stability compared to other countries in the region. 

This stability has made the nation friendly and accessible, particularly to European markets. Its geographical proximity to Europe provides a strategic advantage for outsourcing companies targeting the European market. 

Infrastructure 

Morocco’s infrastructure plays a vital role in supporting its growing outsourcing industry. The country has made significant investments in developing a robust infrastructure that meets the needs of outsourcing companies. 

Some of these developments include: 

• Transportation networks – Morocco’s transportation networks have been developed to facilitate the movement of goods, equipment, and personnel to enable efficient logistics and connectivity. 
• Telecommunications – Morocco has made robust progress in telecommunications, with extensive network coverage and modern communication infrastructure. The country also has a strong fiber-optic network, advanced broadband connectivity, and widespread mobile coverage. 
• Energy supply – Morocco has prioritized its energy infrastructure development, particularly on renewable energy sources and diversification. 
• Technological hubs – The country has established technological parks and innovation centers. The Casablanca Technopark and Rabat Technopolis are two major hubs for technology-driven business. 
• Data centers – Morocco has witnessed the development of modern data centers that meet international standards. These data centers offer secure, reliable, and scalable hosting solutions for outsourcing companies. 

Country 

Morocco’s culture is rich and diverse, blending influences from Arab, Berber, African, and European traditions. This cultural diversity brings a unique perspective and understanding to the outsourcing industry. 

Moroccan culture is renowned for its hospitality and emphasis on customer service. These values translate into the outsourcing industry, where professionals exhibit a strong commitment to providing excellent service. 

Moroccan professionals build client trust because of their strong work ethic, dedication, and professionalism, leading to successful outsourcing operations. 

Primary outsourcing services of Morocco 

Morocco offers a diverse range of outsourcing functions, catering to various industries and meeting the needs of global clients. These services leverage the country’s skilled workforce, technological capabilities, and favorable business environment.

These primary outsourcing services are: 

Customer relation management 

Customer relation management, or customer service, is the practice of contracting a third-party service provider to handle customer support and related activities on behalf of a company. 

Customer service agents may handle the following tasks: 

• Customer inquiries
• Customer complaints 
• Technical support
• Order processing and tracking 
• After-sales support

Customer service is one of the most common outsourcing services in Morocco. Many businesses have recognized the value of outsourcing their customer service operations to Morocco to enhance their customer support capabilities. 

Outsourcing to Morocco, especially customer service, allows businesses several benefits. They can tap into a talented workforce, leverage language proficiency, benefit from cultural alignment, achieve cost savings, and provide enhanced customer experiences. 

With a focus on customer satisfaction, businesses find Morocco to be an attractive destination for outsourcing customer service operations and gaining a competitive edge.

Business process outsourcing 

Business process outsourcing (BPO) is a common and thriving service in Morocco. BPO companies in the country offer a wide range of services catering to diverse business needs. 

These services encompass areas such as: 

• Finance and accounting 
• Human resources 
• Procurement 
• Supply chain management
• Data entry and processing
• Content moderation

With their expertise in these domains, Moroccan BPO providers can effectively streamline and optimize critical business processes. They allow clients to focus on their core competencies and strategic objectives.

Information technology outsourcing 

IT outsourcing has emerged as a prominent and widely sought-after service in Morocco. The industry leverages the country’s skilled IT workforce, technological capabilities, and favorable business environment. 

Moroccan outsourcing companies have positioned themselves as trusted partners in providing a wide array of IT outsourcing services to both domestic and international clients. 

Their IT workforce has expertise in various domains, including: 

• Software development
• Application maintenance and support
• System integration
• Quality assurance 
• Cybersecurity
• Cloud computing

Morocco’s IT professionals are also trained to stay up-to-date with the latest technology and industry trends, such as: 

• Artificial intelligence (AI) 
• Machine learning (ML)
• Blockchain networks

The country’s educational institutions and training programs have also played a vital role in nurturing this talent pool. Exceptional efforts have been made to ensure that IT professionals possess the necessary technical knowledge and proficiency to meet global demands.

Engineering services outsourcing 

Morocco is home to a talented pool of engineering professionals who possess expertise in various disciplines, including:

• Civil engineering
• Mechanical engineering
• Electrical engineering
• Industrial engineering 

These professionals have strong technical knowledge, practical skills, and industry experience, allowing them to tackle complex engineering projects efficiently and precisely.

Additionally, Moroccan engineering outsourcing companies offer a comprehensive range of services to cater to different sectors and project requirements. These services encompass: 

• Engineering design
• Drafting
• 3D modeling
• Simulation
• Prototyping
• Product development
• Project management
• Quality control 

Knowledge process outsourcing

Knowledge process outsourcing (KPO) refers to the outsourcing of high-value and knowledge-intensive tasks to specialized service providers. 

Unlike traditional BPO, which focuses on routine, transactional tasks, KPO involves outsourcing complex processes that require advanced analytical, research, and domain-specific skills.

Moroccan KPO providers specialize in knowledge-based services that require advanced analytical and research capabilities. These services include: 

• Market research
• Data analysis
• Financial research and analysis
• Legal research
• Intellectual property research
• Content development

Moroccan professionals possess the necessary skills and domain expertise to deliver accurate, insightful, and value-added knowledge-based solutions to clients. Much of this can be attributed to the country’s educational system producing capable graduates. 

Advantages of outsourcing to Morocco

Here are the main advantages businesses acquire when outsourcing to Morocco:

Strategic location

Morocco’s strategic location serves as a significant advantage for its outsourcing industry, offering unique benefits to businesses seeking to outsource their operations. 

Situated at the crossroads of Europe, Africa, and the Middle East, Morocco serves as a gateway between different regions. 

Morocco’s geographical proximity to Europe is a major advantage for businesses looking to outsource their operations. It offers convenient access to European markets, allowing companies to establish close working relationships and facilitate seamless collaboration.

The time zone alignment with Europe also allows for real-time communication and reduces potential delays in project execution.

Cultural and linguistic assets

Morocco’s rich cultural heritage, multilingual workforce, and cultural affinity with various regions contribute to its appeal to outsourcing companies. 

The country is a home to highly multilingual workforce proficient in languages such as Arabic, French, English, Spanish, and Berber. Moroccan outsourcing providers can cater to many clients in their own languages.

Morocco also shares cultural affinity with quite a few Western countries, particularly France and Spain. This has historically proven to be an asset and quality that outsourcing companies seek when scouting out new locations. 

Availability and quality of human resources 

Morocco has a large pool of skilled professionals across different disciplines. The country’s educational system emphasizes technical skills and vocational training, producing graduates with the expertise required for outsourcing services. 

Moroccan professionals are known for their strong analytical abilities, adaptability, and willingness to learn, making them valuable assets for outsourcing projects.

The Moroccan workforce demonstrates a commitment to continuous learning and improvement. They actively pursue professional development opportunities, attend training programs, and keep themselves updated with the latest industry trends and technologies. 

This dedication to ongoing learning ensures that Moroccan outsourcing providers remain at the forefront of their respective fields. 

Competitive cost of hosting and telecommunications

Morocco provides cost-effective hosting solutions for outsourcing companies. The country has invested in developing modern data centers (with a market expected to hit $73 million by 2027) and IT infrastructure, offering reliable hosting services at competitive rates. 

The cost-effectiveness of hosting services allows businesses to optimize their infrastructure expenses while maintaining high-performance systems for their outsourcing operations.

Morocco also offers competitive rates for telecommunications services. The telecommunications market in Morocco has witnessed significant growth and competition, leading to affordable pricing for both domestic and international communication. 

Finally, Morocco has made substantial investments in developing a robust internet infrastructure across the country. Fiber optic networks have been deployed, providing high-speed connectivity and reliable internet access to businesses and individuals. 

Continuous improvement of business environment

Morocco’s continuous improvement of its business environment is a significant advantage for its outsourcing industry. The government has implemented measures to simplify administrative procedures, reduce bureaucratic hurdles, and streamline business operations. 

These reforms aim to create a conducive environment for outsourcing companies to establish and expand their operations in Morocco.

As a result, Morocco has notably climbed up the global Doing Business Index, moving to rank 53 in 2020 from its previous rank of 130 in 2009. This is seen as a resounding success. 

This continuous improvement is complemented by the stable development of other features of Morocco’s outsourcing industry. 

Morocco is ready to take on new challenges and ventures in the global outsourcing market. With a capable workforce, admirable tech infrastructure, and a wide array of services, businesses can only expect positives when outsourcing to Morocco.