Boost sales by offshoring appointment setting
Why should you outsource offshore appointment setting?
Offshore appointment setting lets you hire a skilled, lower-cost team that books sales meetings, so your in-house reps can focus on closing deals.
- Offshore teams can cut costs by up to 70% compared with local hires.
- Trained setters book quality meetings and feed your sales pipeline.
- Your local reps get more time for high-value, revenue work.
Offshore appointment setting is one of the smartest ways to grow your sales pipeline. Appointment setting is a key part of business growth. It is often where a company makes a strong first impression.
Because it carries so much weight, it is best left to pros. So many companies outsource their appointment setting. This guide explains the role and the clear gains of hiring offshore talent.
The role of an appointment setter
An appointment setter contacts business prospects and books them to meet a sales rep. They know the products and services well. As a result, they can spark enough interest to reach the sales team.
Every talk with a setter has one clear goal. It aims at setting a meeting between a client and the company’s agent to start a sales conversation.
Besides cold calling leads, appointment setters also handle these tasks:
- Connecting with current customers to share new products and set follow-up meetings
- Answering incoming calls and client queries
- Staying current on new offers, upgrades, and promo packages
- Tracking each customer step, from cold call to appointment to sale
- Sending product samples, brochures, and info kits to prospects
A setter’s job is not to close the sale. Instead, it is to create appointments for a possible sale. So a setter must be great at drawing attention to a brand and guiding leads to the sales team. Many of these duties overlap with cold calling services you can outsource.
Why outsource offshore appointment setting professionals
An offshore appointment setting team works from where it is based. Your partner gives all the tools and resources the role needs.
An in-house setter can work for some firms. However, this function often suits outsourcing for the reasons below.
Cost savings
Hiring an offshore team can help you control the costs in your organization. In fact, some providers offer up to 70% in cost savings versus local hiring.
Outsourcing also gives you a ready-made team of skilled setters. So you may not need to recruit staff or hire supervisors. As a result, you save on money and office space.
Focus on core competencies
Besides saving money, outsourcing frees your in-house staff. So your local reps can focus on their main tasks. For example, they can plan marketing and close more deals.
With your team focused, the work climate often improves. Meanwhile, staff take on higher-value, revenue-generating work.
Specialized professionals
Outsourcing brings seasoned talent to your team. These pros are well trained and can talk to many types of clients.
Because they are top talents, they already have a proven system in place. As a result, you can generate and convert more high-quality leads. Then you can nurture them into paying customers. Pairing setters with outbound telemarketing can lift results even more.
Data access
A strong offshore setting provider studies your buyer personas first. Then it narrows your target audience into a clear sales funnel.
Next, it uses this analysis to reach your prospects and generate high-quality leads. Reliable B2B data providers also help keep contact lists clean and current.
Boost sales
Offshore setters do more than cold-call. In fact, they act as an extension of your sales team. So they can help boost your in-house numbers.
They work beside your local team to lift sales. Meanwhile, they research target companies and clients to contact. As a result, your local staff gain capacity to take on more work and grow the business steadily. To scale further, explore proven outbound lead generation strategies.
Set your appointments with 123Employee’s offshore team
Once you decide to delegate appointment setting, the next step is picking a partner. Luckily, BPO firm 123Employee can provide an excellent solution.
123Employee is a premier US-managed marketing and BPO provider. It offers well-trained staff for a range of voice services worldwide.
Its skilled team can represent your brand to your audience anytime. In addition, it helps with telemarketing, inbound calling, helpdesk, and tech support. For a broader view, compare it with other outsourced telemarketing services.
Visit 123Employee’s website and listen to sample audios of their voice talents now.
Frequently asked questions about offshore appointment setting
What is offshore appointment setting?
It is the practice of hiring a team in another country to book sales meetings. The team contacts prospects, qualifies them, and sets appointments for your reps. As a result, your sales team focuses on closing.
How much can offshore appointment setting save?
Savings vary by location and provider. Still, many offshore teams cut costs by up to 70% versus local hires. So you get skilled help at a lower price.
Do appointment setters close sales?
No. Setters do not close deals. Instead, they warm up leads and book meetings. Then your sales reps take over to close.
What tasks do offshore appointment setters handle?
They cold-call leads, answer queries, and follow up with customers. In addition, they track each step and send product info to prospects.
Is offshore appointment setting right for my business?
It suits firms that want more meetings at a lower cost. So if your reps spend too much time prospecting, an offshore team can help. As a result, you free them for higher-value work.
Key takeaways
- Offshore appointment setting books sales meetings so your reps can focus on closing.
- Offshore teams can cut costs by up to 70% versus local hires.
- Setters qualify leads and build your pipeline, but they do not close deals.
- Skilled setters bring proven systems and better lead quality.
- The model suits firms that want more meetings without high local costs.
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