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Top 9 effective lead generation tools you can leverage

Establishing a business is not easy. You should have a unique concept, fresh ideas, and innovative ways to bring your idea to success.

In today’s era, business strategy has taken an additional step to remain on the business track. Traditional marketing methods like email blasts used to be enough to draw customers. 

Due to the tighter competition, it is more difficult to reach potential customers. With this, businesses can consider investing in lead generation.

Finding the most effective lead generation tools for your business can help it scale faster, and discover new opportunities for your business. 

What is lead generation?

Lead generation is one of the new ways in marketing, whereas a business brand attracts prospects and converts them into people who are interested in the product or services that you offer.

This method can be very useful to any type and size of business. Its function is to potentially increase the new customer acquisition.

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But, it takes more than just the profit to understand the value of lead generation. You need to identify your target market, think of the right strategy, and be able to turn the leads into loyal customers.

With the right strategy, tactics, and software, you can build a lead generation machine that works to expand your reach and grow your business. 

Why is lead generation important to business?

When you focus on lead generation, you increase brand awareness, generate leads, attract potential customers, and build relationships.

By doing this, you are helping your company to grow and establish itself. This can also improve your ROI (return on investment) in the long run. The faster you build your audience, the sooner you will be able to attract potential customers and loyal customers will stay.

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Why is lead generation important to business?

Top 9 effective lead generation tools you can leverage

Companies can choose which tools are right for them, so here are some effective lead generation tools to help you nail every aspect of web-based lead generation.

#1 Hubspot

HubSpot is one of the most popular when lead generation tools are mentioned. HubSpot is a full-stack customer relationship management platform that has all the tools needed to attract leads and convert them into long-term customers.

Its many features allow the user to create automation workflows, email campaigns and manage social media accounts to carry out lead generation activity for the company.

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It’s perfect for small and medium enterprises that are looking to scale up and have not had the courage to try the customer relationship management software yet.

#2 Adoric

Adoric is a lead generation tool that allows you to quickly grow your mailing list. It creates popup ads for your website to capture emails. 

Countdown timer, drag, and drop builder and spin to win are one of the features included in Adoric. There are also tons of templates and free stock images that make it easy to make a beautiful popup for the website.

#3 Discover.ly

Discover.ly is a Google Chrome plug-in that enables you to navigate and save complete social information along with their online profiles.

Gmail, Facebook, LinkedIn, and Twitter are four different sites that do not necessarily work well together. But, Discover.ly made them work as one.

Discover.ly gives you the advantage to look for your lead’s data rather than jumping around from one social media platform to another.

#4 WisePops

WisePops is a web application designed to help businesses to build intelligent, beautiful, creative, and contextual popups for their marketing campaigns.

WisePops break the technological barrier that separates businesses and the people. It brings the best of designs, data, and intelligence to help brands connect with their audience in a meaningful way.

WisePops uses an advanced and intelligent engine to optimize lead generations, conversions and make all things work together.

#5 OptinMonster

OptinMonster started as a simple WordPress plugin intended to collect email addresses. It has evolved into a leading cloud-based application that works more than just email capturing.

OptinMonster helps you to create powerful and effective marketing campaigns on your website for different purposes. These actions may come in the form of popups and floating bars, among others. 

#6 HelloBar

HelloBar is a website lead generation tool that lets you customize messages for your visitors. Through this software, your brand can boost your brand and bring more visitors and subscribers.

HelloBar is one of the easiest tools in the market. It is used to create custom call-to-action messages, collect email addresses, and direct users to your conversion funnel.

#7 Mailchimp

Mailchimp focuses more on being a platform for all your company’s marketing needs. In addition to landing pages, you can create Facebook ads, Instagram ads, and Google remarketing ads.

Mailchimp is not just an email marketing platform, it’s also a powerful lead generation tool. You can get more leads in your funnel by creating a shareable link to your newsletter – allowing you and your subscribers to share your latest campaign on social media.

#8 KyLeads

Kyleads is a tool used to turn your audience into qualified leads. This software builds popups, opt-in forms, quizzes, conversion funnel analytics, surveys, and feedback polls to increase your conversions. 

Whether small, medium, or large companies, independent creators, and digital entrepreneurs, anyone can take advantage of growth with the use of this software.When you choose KyLeads, you are bringing a conversion optimization, customer experience platform, and improve lead quality without taking a four-year degree to operate.

#9 Unbounce

Unbounce is designed to create a landing page that converts lead generation. Unbounce isn’t just about building landing pages, it also features one of the best drag-and-drop builders in the game. 

Unbounce is one of the most advanced lead generation tools – so it may not be for beginners.

With its page builder, companies can easily create custom landing pages that convert more visitors than other solutions. 

How to generate leads using customer service and tech support?

Generating leads does not end in contacting individuals to discuss the product or service with them. Efficient customer service and tech support could help your team gain more high-quality leads for your business. 

Proper communication and support with customers are the keys to lead conversion. Your team should facilitate two-way communication with prospective buyers.

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How to generate leads using customer service and tech support?

This way, both the agents and clients can deliver their messages quickly.

Use a live chat on your websites, utilize social media comments and chatbots, and other channels to interact with your leads. Delivering a clear pitch to your audience ensures a high conversion rate for your company.

How Support Services Group can help with your lead generation and customer service efforts

The most important thing to boost your return on investment is to generate new leads. In this way, companies can earn revenue from their potential customers and continuously grow their business.

A successful lead generation process can open doors into other areas of businesses – this is why it’s so important to put a lot of effort into it. It is best to have lead generation partnerships with trusted customer service and tech support experts from Support Services Group (SSG). 

The professionals at SSG do not only offer tailored, omnichannel solutions for customer care and technical support, but also e-commerce and retail, RMA management, B2B/B2C sales, sales support, membership services, and travel, among others.   

With over 20 years of experience, they could act as an extension of your organization. If you want to attract and retain leads and prospects, Support Services Group can make it happen.

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Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO)

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Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between Philippines outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 350+ podcast episodes, and a comprehensive directory with 900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.