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Home » Articles » 5 Benefits of outsourcing sales reps and what to consider

5 Benefits of outsourcing sales reps and what to consider

5 Significant advantages of outsourcing sales reps
5 Significant advantages of outsourcing sales reps


Outsourcing sales reps is a common practice among today’s firms.

Being a well-received business solution, companies are becoming increasingly aware of the perks of outsourcing their marketing and sales team. For one, this specific practice is a tremendous time and money-saving game changer.

When the marketing and sales functions of a company are outsourced, advantages like more rapid sales growth, fewer costs, and increased efficiency are usually reached.

In addition, companies can effectively obtain an edge over their rivals.

It is mainly through advancing towards their sales objectives while concentrating their internal resources on other important projects. As a result, it further helps in stirring their business forward.

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Firms did not consider outsourcing a sales team in the past. Organizational administrators previously viewed their sales functions as core competencies to their entire sales strategy.

They reckoned that surrendering control on a component of the sales process by availing sales outsourcing services could be detrimental, especially when sales managers are aiming to attain performance objectives.

Moreover, business leaders were apprehensive of uncharted waters. Thus, they usually did not trust sales outsourcing companies to represent their brand correctly.

These traditional firms felt that they needed to be in full control of the customer experience with their own in-house sales team.

Hence, the overall execution of sales is hurt by these constraints as well as the shortage of product expertise within the company’s sales unit.

To rectify this matter, companies nowadays are more well-aware when it comes to the myriads of operational and business advantages that outsourcing brings.

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It is true that today’s customers inevitably possess clear and quick access to certain information. Even so, there are greater benefits when employing the assistance of an external sales team.

Among firms, options are an outbound sales call center, outbound telemarketing, outsourced sales team, and sales outsourcing services.

After all, knowledgeable sales specialists are still necessary to answer customers’ queries. Besides, an outsourced sales team offers the human touch, which an automated or self-service system could not supply.

Outsourcing sales reps also helps in increasing the generation of leads, developing the conversion rates of qualified leads, and shortening protracted sales cycles.

5 Significant advantages of outsourcing sales reps
5 Significant advantages of outsourcing sales reps

Things to consider in outsourcing sales reps

Outsourced sales reps‘ main role is to function as a point of contact for customers on behalf of the company.

This is why it is very critical that organizations work with an extended workforce that fully understands their business requirements.

Here we have four key factors that companies should consider before choosing which outsourcing provider to work with:


Although outsourcing, in general, allows businesses to reduce costs majorly, hiring an entire team of sales representatives will still cost them. As for organizations, it is essential to set a specific budget for outsourcing.

Note that outsourcing vendors will always offer their services at a competitive price.

Although price is one important factor in choosing a BPO provider, it should not compromise the quality of work. Other outsourcing companies offer extra services like customer support or lead generation without adding extra charges.

Technology and tools

One of the most common mistakes companies commit in their sales efforts is focusing on the overall costs rather than the vendor’s capabilities. Businesses that opt for the cheapest costs end up sacrificing several things.

This includes not just the quality of work and expertise but also the accessibility of top-notch technology.


The key to a successful outsourcing partnership is transparency. Both ends should be able to clearly communicate the goals for outsourcing, strategies, processes, as well as progress.

Organizations should be as involved as possible with their outsourced sales team.

More so, they should have insights into how their outsourced sales team is performing.


The right outsourcing partner should be able to define what deliverables are included in their sales plan clearly.

As for the sales outsourcing company, it is vital that they look into the provider’s pipeline management, tactics for achieving sales goals, metrics, and analytics.

5 significant advantages of outsourcing sales reps 

Here are the five benefits that demonstrate the practice of sales outsourcing as a promising opportunity that strengthens and optimizes business results:

1. Sales outsourcing propels big product campaigns.

Among the most significant sales benefits of outsourcing is that it enables firms to employ an outsourcing company as a testing environment to launch new and huge product promotions as a component of their marketing strategy.

For instance, a technology firm collaborates with an outsourcing firm to call clients and inform them about a new offering that they are testing.

The technology company, thus, evaluates the outcome of that product campaign.  Then, it determines whether or not to introduce the product into the market or to effect changes to it based on the customers’ reactions.

Companies also resort to outsourcing sales teams as these sales specialists help in assessing consumers’ perspectives about a new product.

An outsourced sales team can assist in determining an appropriate cost for the new product. They can also gauge how the sales cycle will possibly turn out for that particular offering.

2. A focused outbound sales call center can generate more and better quality leads.

A possible individual, sales contact, or company that expresses an interest in a product or service is referred to as a sales lead. They are usually obtained through a referral made by an existing client or via a direct response to an advertisement.

These days, to outsource sales means involving an outbound sales call center that facilitates the acquisition of possible leads. Sales professionals are then tasked to directly engage with these potential customers.

They also acquire analytics about potential customers who may turn out to be buyers of the company’s products or services.

All information gathered will help a company concentrate on its sales strategy, develop efficiencies, and reduce expenses.

Despite misconceptions, outsourcing sales operations, indeed, significantly contributes to a firm’s revenue, ROI, and profit.

A focused outbound sales call center can generate more and better quality leads.
A focused outbound sales call center can generate more and better quality leads.

3. Outbound telemarketing shortens the lead-to-customer cycle time.

A practical approach to lead generation is outbound telemarketing which falls under a firm’s marketing department. This sales process involves telesales executives directly calling customers regarding a particular service or product.

If the customer likes what is being offered to them, outsourcing sales reps enable the updating of the database with the qualified lead. They may set meetings to discuss these products or services if the client is interested, too.

Outbound telemarketing facilitates potential customers’ product or service inquiries into a lead which could consequently turn out into a sale.

4. An outsourced sales team has access to multiple and premium sales and marketing tools.

Investing and possessing the expertise and knowledge on how to maximize the utility of marketing and sales tools are essential for a firm to increase its profits.

By outsourcing sales reps, companies can understand how to leverage this state-of-the-art and updated technology and information.

Analytics platforms, data science, and artificial intelligence are offered through employing sales outsourcing.

Outsourced sales teams analyze myriads of data points, facilitating a deeper comprehension of customers’ needs and the performances of employees.

Companies can, therefore, perform corrective measures to boost the results of their business and operations.

5. Sales outsourcing services are usually flexible and scalable, giving you more freedom and control over your capital cost and results.

Firms that resort to in-house administration may find this setup very costly. They are usually relegated to having less time and funding to respond to their ever-evolving business needs.

Sales outsourcing services resolve this concern, offering the flexibility needed by companies.

By outsourcing sales reps, companies enjoy the services of these marketing specialists, who are built to manage fast-changing sales needs. They help in rapidly attaining the firm’s sales growth objectives.

Also, they shift the financial resources to where they are needed the most to reduce the company’s outlay and maximize its productivity.

Full-service, expert, outsourced sales specialists can effectively propel sales growth. Also, they reduce the need to devote time and financial resources to hiring, training, managing, and retaining competent sales personnel.

By enlisting the services of sales outsourcing agencies, companies can benefit from the services of professionals who are entirely ready to represent the firm’s brand, serve its clients, and deliver optimal results.

As companies improve their growth strategies nowadays, more management groups are realizing that outsourcing sales reps are the secret sauce to attaining their revenue targets and company objectives best.

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Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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