Email marketer
Digital communication has become an essential tool for businesses to connect with and engage their target audience.
Email marketing is one of the common ways brands promote their products or services. With that in mind, there are email marketers who play a crucial role in planning and executing effective email campaigns.
What is an email marketer?
An email marketer is a professional who specializes in creating and implementing email marketing campaigns.
Email marketers’ primary goal is to:
- Reach the target audience with relevant and compelling content
- Driving customer engagement
- Increasing conversion rates
Leveraging strategic insights and creative prowess, they harness the power of email to nurture leads, promote products, and foster lasting relationships with subscribers.
Email marketers work closely with marketing and creative teams to develop compelling campaigns that align with the company’s overall marketing strategy.
Duties of an email marketer
The duties of an email marketer typically include:
Campaign strategy and planning
- Develop comprehensive email marketing strategies aligned with business objectives
- Plan and schedule email campaigns, considering audience segmentation and content calendar
Content creation
- Write compelling and persuasive email copy that resonates with the target audience
- Design visually appealing email templates and graphics to enhance engagement
List management and segmentation
- Manage subscriber lists and segment audiences based on demographics, behavior, and preferences
- Implement email personalization techniques to deliver relevant content to specific segments
Delivery and optimization
- Monitor email deliverability and open rates, optimizing campaigns for maximum engagement
- Conduct A/B testing to refine subject lines, content, and call-to-action elements
Performance analysis
- Track key email marketing metrics, including click-through rates, conversion rates, and ROI
- Analyze campaign performance and derive actionable insights for continuous improvement
Compliance and best practices
- Ensure email campaigns comply with regulatory requirements, such as CAN-SPAM and GDPR
- Stay updated on industry trends and best practices to maintain email marketing effectiveness
Skills and requirements needed in an email marketer
An effective email marketer should possess the following skills and requirements:
- Writing and copywriting skills. Email marketers should be proficient in crafting persuasive and engaging email copy and convey brand messaging effectively through written content.
- Analytical skills. Strong analytical abilities to interpret data and optimize campaign performance are a must. They should be familiar with email marketing analytics tools like Mailchimp, Constant Contact, or HubSpot.
- Creativity and design proficiency. A creative flair for designing visually appealing email templates and graphics should be part of email marketers’ skillset. They should know design tools like Adobe Creative Suite or Canva.
- Technical aptitude. Email marketers must be familiar with email marketing platforms and automation tools. They must have basic HTML knowledge for email template customization and troubleshooting.
- Communication and collaboration. Email marketers should have excellent communication skills to collaborate with cross-functional teams. They should effectively relay campaign goals and requirements to stakeholders.
Where to hire an email marketer
Recruiting talented email marketers can be done through various channels:
1. Online job boards
You can post job ads on popular job boards like Indeed or Glassdoor to attract qualified email marketing candidates from diverse backgrounds and industries.
2. Freelance platforms
Utilize freelance platforms like Upwork to find experienced email marketers on a project basis, allowing for flexibility and cost-effectiveness.
3. Marketing agencies
Partner with marketing agencies specializing in email marketing to find seasoned professionals who have a deep understanding of industry trends and best practices.
Outsourcing firms also have a wide network of job seekers at their fingertips. These providers can link you with email marketers who’ve already been checked out and matched to your needs.
Salary comparison for an email marketer
The pay for email marketers can change based on factors like their experience, where they work, and how big the company is.
On average, here’s the estimated annual salary for an email marketer in the United States and the Philippines, per Zippia and Salary Expert:
| Junior | Mid | Senior | |
|---|---|---|---|
| USA | $47,000 | $59,561 | $74,000 |
| Philippines | $7,128 | $9,785 | $12,148 |
On-site vs. Remote setup for an email marketer
The choice between an on-site or remote setup for email marketers depends on company policies and individual preferences.
Some organizations prefer on-site collaboration for team synergy and quicker feedback and decision-making.
Meanwhile, many businesses embrace remote work arrangements for flexibility and productivity. This can enable hiring from a wider talent pool, as geographical location is no longer a limitation.
A hybrid model, combining both work options, offers the best of both worlds for email marketers seeking work-life balance and professional growth.
Email marketer job description template
Check out our pre-made job description template for email marketers to make your hiring process easier. It lays out exactly what the job involves and what kind of qualifications and skills you need to draw in the perfect candidates for your company.
You can also utilize our interview questions guide to gain insight into which email marketing candidate will be the best fit for your company.
Independent
