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Home » Glossary » Consumer to Business

Consumer to Business


What is a consumer-to-business?

Consumer-to-business (C2B) is a business model in which each consumer generates value and companies absorb it. C2B is a demand collection model that allows customers to name their price for a specific service or product, which is also binding. The roles included in the transaction must be recognized within a consumer-to-business market. The consumer must also provide value to the company.

Companies that follow the consumer-to-business (B2C) model sell directly to potential customers than to other businesses. Online transactions align with B2C. Since many online marketplaces promote consumer-to-business trade, certain boundaries of consumer-to-business partnerships have changed.

Another type of C2B is the electronic commerce business model, which enables customers to sell goods and services to businesses in return for payment. This business model is the complete opposite of the conventional business model, which includes businesses selling products and services to customers.

What is a consumer-to-business

Consumer-to-business Scheme

C2B refers to a kind of company partnership that is classified as inverted. The C2B scheme came about as a result of:

  • The internet is a bidirectional network that connects large groups of people; conventional media outlets are one-way relationships, while the internet is bidirectional.
  • Technology is becoming more cost-effective; people now have access to technologies that were previously only available to large corporations. These technologies include digital printing and acquisition technology, high-performance computers, and powerful software.


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