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Home » Glossary » Business-to-Consumer (B2C)

Business-to-Consumer (B2C)


What is Business-to-Consumer (B2C)?

Business-to-Consumer or B2C is a term that means the goods or services are sold directly from the business to the end-users who buy them. A B2C company refers to businesses that sell directly to customers.

The Business-to-Consumer (B2C) model includes businesses selling directly to individual customers rather than other commercial enterprises. 

B2C has historically applied to mall shopping, restaurant dining, pay-per-view movies, and advertisements. As years went by, the advent of the Internet gave birth to an entirely new B2C business medium in the form of e-commerce or the sale of products and services over the Web.

What is Business-to-Consumer (B2C)

Benefits of business to consumer

Business-to-consumer (B2C) sales are among the well-known sales models. It encourages satisfied customers, which leads to more profit, business development, and sustainability. 

Here are the other reasons why business-to-consumer is essential:

Customer satisfaction improves a company’s image

Positive customer experience leads to rapid increased growth. In industry, reputation is significant. Customers, advertisers, associations, and workers are all drawn to it. Start with excellent customer service if you want to boost your credibility.

Strong customer support raises revenue.

Any business decision is based on revenue. Money in minus money out is how businesses determine whether they are successful or not. Although it’s more challenging to demonstrate a direct link between customer service and sales, customer experience analytics can help.

To see the correlation, choose a few customer-related metrics to monitor alongside sales.

Easier management of the business

As opposed to conventional business administration methods, it has made it easier to monitor store inventory, shipments, logs, and total business transactions. For online entrepreneurs, these facets of the business are now measured automatically and with high accuracy.

It also has a real-time alert feature that allows us to keep up with all of the latest developments in our industry.

Performing business at a lower cost

Employees, ordering costs, mailing confirmations, phone calls, data entry, and the need to open physical stores with physical presence have all been minimized due to B2C. Customers’ transaction costs have been affected and reduced as a result.

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