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Outsourcing your telemarketing call center in the Philippines

Outsourcing your telemarketing call center in the Philippines

Telemarketing has been around since businesses started to outsource their services. This role has been effectively helping companies attract leads and turn them into loyal customers over time. 

Though businesses widely use online platforms nowadays, most companies still utilize telemarketing to their advantage. Though, a lot of changes also applied to the ways companies use this.  

Now, this method does not exclusively use phone calls. Telemarketers are free to use communication tools, particularly video calling and conferencing, to reach more leads. They also don’t have to scan tons of yellow pages and call random people, since offers will cover a more targeted audience now.

Are you ready to step up your lead generation and telemarketing game via outsourcing?

What is telemarketing?

Telemarketing refers to a sales and direct marketing method where sales agents, known as telemarketers, call prospective customers by phone or web conferencing to sell their offered products and services. Telemarketing can be categorized into two types: inbound and outbound.

Inbound telemarketing

Inbound telemarketing is a strategy where telemarketers reach out to a customer who has previously initiated interest in the company’s products or services. In this strategy, the customer is expecting a call from the telemarketer.

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Outbound telemarketing

Outbound telemarketing is the complete opposite of inbound telemarketing. It is a proactive sales approach where telemarketers contact a potential customer who has not previously shown interest in the company’s products or services. Cold calling falls under this category.

Outsourcing your telemarketing call center

Outsourcing your telemarketing call center

Telemarketers are the phone-based representative in charge of telemarketing, raising brand awareness, and selling goods to prospective customers. Due to the COVID-19 pandemic, most people are staying at home, which makes it the perfect opportunity to reach out to them and talk about your offered products and services.

However, you should not forget that these telemarketers represent your company. You wouldn’t want scammy or unprofessional telemarketers to carry your brand name, do you?

This is why most businesses seek outsourced staffing and hire call centers for their telemarketing needs.

Telemarketing call centers

Outsourcing is the process of leasing skilled resources from third-party providers. There are so many benefits to outsourcing, like reduced 70% on overhead costs, no more worries about employees’ equipment, internet, benefits and more, as well as better work distribution.

Outsourcing your telemarketing team means saving up on costs, while not compromising the quality of your remote teams and their output. Call center employees in top outsourcing destinations like the Philippines are held to such a high standard – the country wouldn’t be named as the call center capital of the world for no reason.

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What to look for in a telemarketing call center

If you’re looking for a call center for your telemarketing team, it’s important to define your standards and know what you’re truly looking for. Introspection would also help; define your vision, figure out the number of employees you want to hire, your target number of calls, your target audience, your target numbers, and what you’d want to achieve (both short-term and long-term goals).

What to look for in a telemarketing call center
What to look for in a telemarketing call center

However, the challenge lies in finding out if these business providers are the right fit for you. Choosing amongst more than 700 options can be overwhelming, so here’s a guide to remind you what to look for when outsourcing your telemarketing staff to a call center.

Company culture

Firstly, company culture plays a huge part in every team’s productivity, efficiency, work ethic, and work-life balance. The company is your employees’ second home, and you’ll want to see if their ideas are encouraged if they’re being listened to if they’re being continuously trained, and so forth. See if the outsourcing provider’s company culture is in line with yours.

Flexibility and scalability

The right call center for you will be flexible and understanding of your business needs. They should also be willing to adapt and scale as your business grows.

Performance and call statistics

Lastly, take a look and study how the BPO company has been performing for the past years. Call statistics are important, from there you can study how the company has been doing performance-wise. Obviously, you’d like to get your money’s worth, so take your time and do your homework before committing.

Telemarketing Philippines

The Philippines is one of the leading outsourcing destinations in the world, next to India. With a vast English-speaking workforce, affordable cost, and cultural compatibility with the West, the country is sure to be the go-to for outsourced services.

Finding a business process outsourcing (BPO) company in the Philippines is not difficult at all. There are so many outsourcing providers in the country, all placed in strategic business districts around the archipelago. 

In fact, Outsource Accelerator’s Outsource Directory lists more than 700 BPO firms, all equipped with their own specialties, cost-effective pricings, state-of-the-art technology and equipment, and access to a wide pool of world-class staff. In the Philippines, you’ll never run out of choices.

SixEleven BPO Services

SixEleven BPO Services

As mentioned above, the Philippines is blessed with a good number of excellent BPO companies willing to help you with your outsourcing needs. One of these outsourced staffing providers is SixEleven BPO

SixEleven is the first Davao-based solution-oriented contact center design to provide excellent sales, marketing, and customer support. The company provides an unparalleled class of service, flexible management and staffing, cost-effective pricing, and over 15 years of business expertise.

The company offers a wide range of services, including:

  • Lead generation and telemarketing sales
  • Booking and order taking
  • Technical support
  • Email and chat support
  • Inbound customer support
  • Data entry and research
  • Helpdesk services; and
  • Document processing and quality control validation

SixEleven’s customizable packages and diverse pool of dedicated and professional talents can be exactly what your company needs. For more information, feel free to visit their website at www.sixelevenbpo.com 


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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO)

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between Philippines outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 350+ podcast episodes, and a comprehensive directory with 900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.