For businesses, freelancing has become a flexible way to create a distributed workforce. Most businesses who want to try outsourcing or hiring their first remote workers turn to freelance as an affordable option.
The rise of different marketplaces and collaboration tools gave them the advantage of working with them in real time. Freelancing also gave way to a lot of workers, old and young, to showcase their skills and use these for their businesses.
Workers, whether freelancers or not, should also know their market. This helps them determine how much they should charge their services and how they promote their services better.
The recent Payoneer freelancer income report tackles what every worker needs to know about the market, its current trends, and its advantages.
The young dominate the scene, but the old get higher pay
One takeaway from the report: workers who are about to start or end their careers are more likely to do freelancing. Freelancers nowadays start young (18-24 years old at 21%), though middle-aged workers have the largest share (25-34 at 48%).
However, when it comes to expertise, the old still dominates the pay rate. Freelancers ranging from 55 to 64 years of age receive an average of $36 per hour. This is more than twice higher as the rate of their younger counterparts ($16).
Based on the report, the youngest and the oldest bracket also have higher tendencies of freelancing full-time.
What about middle age?
On the same report, freelancers aged 25 to 54 have a bigger tendency to juggle both full-time jobs and freelance gigs. Though freelancing can be a satisfying option for them, the security and stability that comes with having a job still attract them, especially when raising their family.
The location of the freelancers somehow contributes to this. Out of the 69% of the respondents who exclusively freelance, most “all-ins” (77%) come from Western Europe. The majority of those who split their time, meanwhile, come from Central America and the Middle East.
Where do they promote?
Aside from freelance platforms, freelancers also use social media to promote their services. Payoneer also reported a rise in freelancers who use this. The company reported an average of 74% that was promoted through social media platforms, 9% higher than two years ago.
Facebook and LinkedIn still rank first among other platforms. However, there has been a rise in freelancers using Instagram, with mobile becoming a dominant platform for promotion.
Experience matters, but education is important.
The report also covered the importance of experience in the freelancing market. The majority of the respondents were bachelor’s degree holders, while nearly one-fifth (19%) completed high school, and a quarter (24%) have postgraduate degrees. Here are some takeaways:
High school graduates ($22) earn a bit more than college degree holders ($19). They find these results consistent with their previous reports. This is because employers in the freelance market look at an applicant’s portfolio more than their educational background, as opposed to full-time employment.
Experience + higher education = high pay
However, those with postgraduate degrees still dominate the pay scale ($24). This shows that having great expertise and higher education can help a freelancer go a long way with their careers.
Full-time freelancers achieve more lifestyle satisfaction.
Freelancers are more satisfied with the flexibility of working outside the office. Most of them (83%) work from the comforts of their home, while the rest visits their favorite coffee shops, coworking spaces, and other establishments.
However, as per the report, income satisfaction may be slightly lower by a few levels. On a scale of 1 to 5, the gap between the two factors may range from 0.5 to 0.8. It also varies regardless of high pay or demand for roles.
For instance, freelancers in the multimedia field have the lowest level of satisfaction regardless of their higher pay. The highest, meanwhile, are those in the administrative field.
Bonus: Equality in the workplace
One of the things that the newer generation of employees look at in their employment is diversity and equality, especially for women.
According to the World Bank Data dated September 2019, women only have 39% of the overall workforce share worldwide. This means there is still room for women to be encouraged to join the workforce, whether freelance or full-time employment.
This report also highlights the rise of women freelancing due to the influx of administrative and translation roles. From 2015 to 2023, Payoneer reported the rapid progress of women in the freelance scene, from 22 to 24%.
Freelancing: pay gap equaliser?
There has been a worldwide campaign pushing to have equal pay for men and women with the same level of work. The World Economic Forum reported that women around the world earn 64% of what their male counterparts earn.
Freelancing poses the potential for achieving this since a freelancer’s portfolio matters more. As per Payoneer, men earn an average of $21.67 per hour, while women earn $18.15, around 84%. Who knows? In the future, freelancing might help achieve the equal pay that everyone deserves.
Freelancing can be more accessible nowadays. Over the internet, everyone can build their portfolio and start young through social media.
Freelancers nowadays also achieve a level of satisfaction when it comes to their lifestyle. However, income satisfaction is still debatable and involves a lot of factors.
This varies according to age, expertise, demand, job level, and gender.
Even though the majority of respondents freelance exclusively, some workers still look for job security to raise their families. This is why some respondents juggle freelancing with their full-time employment.
Freelancing can also be seen as a great opportunity for achieving equality at work. With the continuous rise of women in the freelance market and the almost equal pay level to men, there should be continuous encouragement for women to enter more freelance fields and use it to their advantage.