• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

Home » Roles » Telemarketer


Telemarketing is a vital aspect of outbound sales, and hiring the right telemarketer can be crucial to the success of a business.

Telemarketers are necessary so organizations and brands can communicate and engage effectively with potential customers and clients.

What is a telemarketer?

A telemarketer is a sales professional who engages in outbound phone calls to promote products, services, or campaigns on behalf of a business.

Telemarketers are responsible for initiating conversations with potential customers and clients — providing information, and generating leads or sales through telecommunication.

They are the voice of a company and are vital in building and maintaining customer relationships.

Duties of a telemarketer

Telemarketers have a range of duties to carry out in their roles. Some of their usual responsibilities include:

Outbound calling

  • Initiate outgoing phone calls to potential customers or clients as part of marketing and sales campaigns
  • Use prepared scripts or talking points to present products, services, or offers effectively

Lead generation

  • Identify and qualify leads through cold calling, surveys, and market research
  • Gather valuable data about potential customers or clients and their needs

Product or service promotion

  • Describe products or services in a compelling manner, emphasizing their features, benefits, and value
  • Address potential customers’ questions and objections

Follow-up calls

  • Conduct follow-up calls to nurture leads and provide additional information or incentives
  • Persistently work to convert leads into customers

Customer feedback

  • Gather and document feedback from potential customers regarding their needs and preferences
  • Share customer insights with the sales and marketing teams for product/service improvements
  • Build rapport with customers to form credibility and trust

Appointment setting

  • Schedule appointments or product demonstrations for interested prospects
  • Coordinate appointments with sales representatives or relevant personnel

Data entry and record keeping

  • Accurately record customer information and call details in a database or CRM system
  • Maintain updated and organized call logs


  • Ensure compliance with telemarketing regulations and policies, including “Do Not Call” lists
  • Conduct calls in an ethical and respectful manner

Sales support

  • Provide support to the sales team by identifying warm leads and prospects who have shown interest
  • Assist in maintaining a healthy sales pipeline

Script and pitch refinement

  • Collaborate with sales and marketing teams to refine telemarketing scripts and pitches based on customer feedback and market insights
  • Continuously improve communication strategies to increase success rates

Skills and requirements needed in a telemarketer

A successful telemarketer possesses certain skills and qualifications, including:

  • Communication skills. A good telemarketer exhibits top verbal communication skills by having a pleasant and persuasive phone manner.
  • Sociable. Telemarketers should have strong interpersonal skills to build rapport and engage effectively with potential customers or clients.
  • Good listener. They should possess active listening skills to understand customer needs and address concerns appropriately.
  • Tough and adaptable. Telemarketers should be resilient and persistent when dealing with rejection and must be able to maintain motivation.
  • With autonomy and initiative. These specialists must be able to work independently and meet call volume and sales targets.
  • Technically proficient. Basic computer literacy is also necessary to navigate call management software and accurately record customer data.
  • Well-informed. Knowledge of sales techniques and customer behavior is an advantage for telemarketers.
Virtual assistant
Skills and requirements needed in a telemarketer

Where to hire a telemarketer?

Businesses can utilize various recruitment channels to find qualified telemarketers, including:

1. Online job boards

Most job boards and career websites have postings for sales and customer service roles.  Platforms like Indeed or Glassdoor offer a wide pool of candidates actively seeking telemarketing positions.

2. Networking platforms

Professional networking platforms like LinkedIn provide an opportunity to connect with potential candidates directly. You can access their professional profiles, making assessing their skills and experience easier.

3. Outsourcing firms 

Recruitment agencies specializing in sales positions can also aid in finding suitable telemarketers.

Outsourcing firms can access a vast network of job seekers and provide pre-screened candidates based on specific requirements.

Where to hire a telemarketer

Salary comparison for a telemarketer

A telemarketer’s salary can vary based on location, industry, experience, and performance. 

Based on Zippia and Talent.com, here’s the annual salary range for telemarketers in the United States and the Philippines:


On-site vs. Remote setup for a telemarketer

Telemarketing roles can be conducted on-site at a company’s office or remotely.

In an on-site setup, telemarketers work from a designated office space, allowing for closer collaboration with team members and immediate access to resources.

On the other hand, remote setups offer flexibility and the ability to work from any location with an internet connection, providing a greater work-life balance.

The setup decision may depend on the company’s specific requirements and the preferences of the telemarketer.

Telemarketer job description template

Check out this job description template for businesses looking to hire telemarketers.

This template provides a comprehensive outline of the role’s responsibilities and required qualifications, making it easier for recruiters to attract the right candidates.

Furthermore, you can access this guide on interview questions for telemarketer candidates to speed up the hiring process.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image