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Home » Roles » Motion graphic artist

Motion graphic artist

Motion graphic artists are becoming increasingly important in conveying complex messages and captivating audiences.

But what exactly is a motion graphic artist?

What is a motion graphic artist?

Put simply, motion graphic artists are creative storytellers who use animation or digital visual effects to bring static visuals to life through movement.

Their work can be seen in various forms like television commercials, movies, video games, and online advertisements.

Motion graphic artists possess a unique blend of artistic talent and technical skills. Through their mastery of various tools, they have the ability to create dynamic and engaging visual narratives that leave a lasting impact on viewers.

Duties of a motion graphic artist

The role of a motion graphic artist goes beyond simply creating visually appealing animations. 

Motion graphic artists are responsible for understanding and interpreting client briefs and translating them into engaging visual concepts.

Some of their key duties include:

  • Conceptualizing and brainstorming ideas for motion graphics projects.
  • Storyboarding and creating visually compelling layouts.
  • Designing and animating graphics, typography, and multimedia elements.
  • Collaborating with other creative professionals like video editors, sound designers, and illustrators to ensure a cohesive final product.
  • Adapting to changing project requirements and meeting strict deadlines.
  • Keeping up-to-date with industry trends and new technologies to continuously refine their skills.

Skills and requirements needed in a motion graphic artist

To excel in this field, motion graphic artists need to possess a diverse skill set and a passion for creativity and storytelling. Some essential skills and requirements include:

Proficiency in animation software

A motion graphic artist must be highly skilled in animation software and tools such as Adobe After Effects, Cinema 4D, and Maya.

Motion graphic artists should be able to manipulate and transform static elements into dynamic visuals that communicate the desired message effectively.

Strong sense of design

Motion graphic artists need to have a keen eye for design aesthetics.

They should understand the principles of color theory, typography, and composition to create visually appealing and engaging animations.

Creative thinking and problem-solving

Motion graphic artists often encounter challenges while working on projects. They need to think creatively and find innovative solutions to bring ideas to life.

They should have strong problem-solving skills to overcome technical limitations and meet client requirements.

Attention to detail

Motion graphic artists must pay meticulous attention to detail to deliver high-quality work.

Every frame and element in their animation should be carefully crafted to create a polished and professional final product.

Where to hire a motion graphic artist?

If you’re looking to hire a motion graphic artist, there are several platforms where you can find talented professionals:

1. Online job sites

  • Glassdoor. Glassdoor is a popular platform that provides comprehensive company reviews and salary data to help you make an informed decision.
  • ZipRecruiter. ZipRecruiter is another renowned job site that connects employers with job seekers. Its user-friendly interface and advanced search filters make it easier to find motion graphic artists with the right skills and experience.
  • Talent.com. Talent.com is a global job portal that allows employers to post job listings and reach a wide pool of talented professionals. It offers an extensive database of motion graphic artists from all over the world.

2. Freelance sites

  • PeoplePerHour. PeoplePerHour is a popular freelance marketplace where you can find highly skilled motion graphic artists. With its escrow payment system and review system, you can hire freelancers with confidence.
  • Fiverr. Fiverr is a well-known platform that offers services from freelancers across various fields. It provides detailed profiles and portfolios of motion graphic artists, making it easier to find the right fit for your project.
  • Guru. Guru is a freelancing platform that connects employers with talented motion graphic artists. It offers a secure workspace and facilitates smooth communication and payment processes.

3. Social media sites

  • LinkedIn. LinkedIn is a professional networking platform that allows you to connect with motion graphic artists directly.
  • Facebook. Facebook groups and communities dedicated to motion graphic artists can be a valuable resource for finding talented individuals. These groups often have active members who share their work and collaborate on projects.

Salary comparison for a motion graphic artist

The salary of a motion graphic artist can vary depending on factors such as location, experience, and the industry they work in.

According to PayScale, the average annual salary for motion graphic artists in the US is $65,007. Meanwhile, motion graphic artists in the Philippines earn an average of $7,952.

Here’s a comparison of average annual salaries in two countries:

The Philippines$4,439$7,952$15,356

On-site vs. Remote setup for a motion graphic artist

Previously, most motion graphic artists worked in on-site studio environments.

However, with technological advancements and the availability of collaboration tools, many professionals are now opting for remote work setups.

Remote work offers advantages such as flexibility, reduced commuting time, and the ability to work with professionals remotely. It allows motion graphic artists to work on projects for clients all around the world, widening their scope of opportunities.

However, on-site work setups still have certain benefits. They provide a structured work environment and foster face-to-face collaboration, allowing for more immediate feedback and problem-solving.

Ultimately, the choice between on-site and remote work setups for motion graphic artists depends on the preferences of the artist and the specific requirements of the project and client.

Motion graphic artist job description template

Motion graphic artists play a crucial role in the digital landscape. They leverage their creativity, technical skills, and storytelling abilities to create visually captivating animations.

With a diverse skill set and a deep understanding of design principles, motion graphic artists have the power to transport audiences to new worlds through their work.

If you are looking to hire a motion graphic artist, here is a sample job description template to help you get started.

Additionally, feel free to use these interview questions to screen and hire your applicants.

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