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Home » Roles » Graphic designer

Graphic designer

Design is often the first thing customers notice about a business.

Consistent and well-crafted visuals, including logos, color schemes, and typography, make a brand more memorable and recognizable.

A graphic designer plays a crucial role in this part of visual communication, combining artistic creativity with technical skills to create visually appealing and effective designs.

What is a graphic designer?

A graphic designer is a professional responsible for conceptualizing, designing, and creating visual materials used in various media. 

An excellent graphic designer uses his artistic abilities and technical skills to communicate ideas, messages, or information through visual elements, such as:

  • Images
  • Illustrations
  • Typography
  • Layout

Graphic designers work in various industries, from advertising and marketing to web design, print media, and branding.

Duties of a graphic designer

The duties of a graphic designer typically include:

  • Creating visual concepts and designs for projects, such as logos, brochures, websites, and posters
  • Choosing and editing images, illustrations, fonts, colors, and layouts to convey the intended message or brand identity
  • Working closely with clients or team members to understand project goals and incorporate feedback into design revisions
  • Preparing designs for print or web, ensuring they meet technical specifications and quality standards
  • Keeping up with design trends, new software updates, and emerging technologies to enhance creativity and productivity

Skills and requirements needed in a graphic designer

To excel as a graphic designer, one should possess the following skills and requirements:

Strong design fundamentals

Excellent graphic designers must deeply understand design principles, including layout, composition, color theory, and typography. These fundamentals form the foundation of their work, allowing them to create a graphic design that’s aesthetically and visually pleasing.

Technical skills

Proficiency in design software and tools is essential. Graphic designers rely on software like Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and other specialized tools.

They must navigate these tools with expertise to effectively manipulate images, create illustrations, and craft layouts.

Communication skills

Effective communication is key in the design process.

A good graphic designer must be able to communicate with clients, team members, and stakeholders to understand project goals, gather feedback, and convey design concepts.

Clear and concise communication ensures that the final design aligns with the client’s vision.

Attention to detail

A well-versed graphic designer works with intricate elements, from fonts and colors to pixel-perfect alignments.

A keen eye for detail ensures that designs are precise and error-free. Even minor inconsistencies can detract from the overall impact of a design.

Adaptability

Graphic designers must stay adaptable and open to change. They should be willing to learn and incorporate new design approaches and tools into their work to remain relevant and competitive in the field.

Where to hire a graphic designer

There are various sources and platforms for hiring graphic designers:

1. Freelance websites

Websites like Upwork, Freelancer, and Fiverr allow you to browse portfolios and hire freelance graphic designers for short-term projects.

2. Social media and networking

Utilize social media platforms such as LinkedIn, Facebook, and Instagram to connect with designers or join relevant design groups to find potential candidates.

3. Referrals

You may ask your colleagues, friends, or industry contacts for referrals of talented graphic designers they’ve worked with.

4. Outsourcing  companies

Consider outsourcing firms like Outsource Accelerator, specializing in hiring various roles in graphic design services.

Salary comparison

According to Glassdoor, the estimated total pay for a graphic designer in the United States ranges from  $55,743 to $70,000 annually.

Meanwhile, the average yearly salary of a graphic designer in the Philippines ranges from $5,935.40 to $20,137.96.

Here is the comparison of the annual salary range from junior to senior-level graphic designer roles in the Philippines and the United States.

JuniorMidSenior
USA$51,000 $53,000 $62,000 
Philippines$11,871$19,713$59,140

On-site vs. Remote setup for a graphic designer

The choice between an on-site and remote setup for a graphic designer presents distinct advantages in each scenario. This allows businesses to tailor their work arrangements to best suit their needs and the preferences of their design team.

A graphic designer working on-site has the advantage of being physically present within the office or studio, facilitating direct interaction with colleagues, clients, and stakeholders. 

Conversely, a remote work setup empowers both designers and employers with unique advantages. Remote graphic designers can work in any remote-friendly environment.

This flexibility often leads to increased job satisfaction and work-life balance for designers. 

Both on-site and remote setups have their merits, and the specific needs of a project or organization should guide the choice between them. 

Graphic designer job description template 

This graphic designer job description template is a comprehensive guide for recruiters looking to hire a skilled and creative professional for their business graphic design needs.

It outlines the key responsibilities, qualifications, and application process, clearly showing the role’s requirements and expectations within the organization.

Feel free to customize this template to match your company’s needs and preferences.

Moreover, you may use these interview guide questions to elevate your recruitment process and hire the right candidate fit for this role. 

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 350+ podcast episodes, and a comprehensive directory with 2,300+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

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