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Home » Roles » Content writer

Content writer

In the digital marketing industry, a content writer is responsible for crafting online narratives that resonate with their audience.

It’s not just about writing sentences but building connections and shaping brand identities. A content writer on your team is guaranteed to boost your digital presence. 

What is a content writer?

A content writer is a professional who specializes in creating written material for various digital platforms. This individual is tasked with producing engaging, informative, and relevant content that caters to a specific target audience. 

Content writers work across diverse formats, including blog posts, articles, social media updates, and website copy.

Duties of a content writer

These are the primary duties of a content writer: 

Content creation

The primary duty of a content writer is to produce high-quality written material. This includes creating engaging blog posts, articles, web content, and social media updates that align with the brand’s voice and messaging goals.

Research and understanding

Content writers are responsible for thoroughly researching topics relevant to their assignments. It ensures that the information presented is accurate, up-to-date, and reflects a deep understanding of the subject matter.

SEO optimization

Integrating search engine optimization (SEO) principles into their writing is crucial. 

Content writers need to incorporate keywords and phrases strategically. It enhances the content’s online visibility and improve the chances of ranking higher on search engine results pages.

Collaboration with teams

Effective collaboration with cross-functional teams is essential. Content writers often work closely with marketing, design, and other departments to align their content with broader organizational objectives. This ensures consistency in messaging and branding.

Deadline management

Meeting deadlines is a critical duty for content writers, whether it’s for a scheduled blog post, a product launch, or a social media campaign. 

They must manage their time effectively to deliver content on time, maintaining a consistent and reliable publishing schedule.

Skills and requirements needed in a content writer

A content writer must possess these important skills: 

  • Exceptional writing and editing skills 
  • Research proficiency 
  • Critical thinking to analyze complex topics
  • Adaptability and versatility to match different tones
  • SEO knowledge 
  • Creativity and storytelling skills 
  • Understanding of audience and branding 

Where to hire a content writer

Finding the right content writer for your needs involves exploring various platforms and channels. Here are options on where you can hire a content writer:

1. Freelance websites 

Platforms like Upwork, Freelancer, and Fiverr connect businesses with freelance content writers. You can review profiles, portfolios, and client reviews to find a writer whose skills align with your requirements.

2. Content writing agencies 

Engaging with content writing agencies can provide access to a pool of skilled writers. These agencies often have a team of professionals with diverse expertise, allowing you to find a writer who suits your specific niche or industry.

3. Job boards 

Post your content writer job opening on popular job boards such as Indeed, Glassdoor, or LinkedIn. This approach attracts both freelancers and full-time professionals seeking new opportunities.

4. Professional writing communities 

Explore forums and online communities where writers gather. These platforms attract experienced writers who are actively seeking opportunities.

5. Content creation platforms 

Consider platforms that connect businesses with vetted content creators. These platforms often curate a network of skilled writers, simplifying the hiring process.

6. Online portfolio websites 

Websites like Behance allow content writers to showcase their portfolios. Browsing these platforms can help you identify writers whose style and expertise align with your needs.

7. Outsourcing providers

Outsourcing has emerged as a viable and strategic option for businesses looking to meet their content writing needs efficiently. 

This practice involves contracting external professionals or agencies to create content. It offers several advantages for companies seeking high-quality and diverse written material.

Salary comparison

Consider the table when comparing the salaries of a content writer in the US and an outsourced content writer from the Philippines. 

Annual salary figures are taken from Indeed and Talent.com, respectively. 


On-site vs. Remote setup for a content writer

The debate between an on-site and remote setup is pertinent in today’s digital landscape. While some organizations thrive on in-person collaboration, remote setups offer flexibility and access to a global talent pool. 

Consider the nature of your projects and the preferences of potential content writers when deciding on the work arrangement.

Interview questions for a content writer

The interview process for content writers is a crucial stage in securing the right talent for a brand’s storytelling endeavors. Beyond the resume qualifications, the interview serves as a means to gauge a writer’s creativity, adaptability, and alignment with the brand’s voice.

Feel free to make use of our guide for content writer interview questions in your hiring process. 

Content writer job description template 

This job description template serves as a useful guide for recruiters and organizations seeking to upgrade their digital marketing efforts by hiring content writers. 

Feel free to personalize it to your company’s preferences and requirements. 

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Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

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