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Home » Roles » Content manager

Content manager

In digital marketing, a content manager plays a pivotal role in shaping a brand’s online presence. From strategizing content creation to optimizing for search engines, its responsibilities are vast and varied. 

Let’s dive into the world of content management and explore the key aspects that make a content manager indispensable.

What is a content manager?

Content managers are the architects of a brand’s digital narrative. They are the creative minds behind the: 

  • Captivating blog posts
  • Engaging in social media updates
  • Compelling website content

Duties of a content manager

Here are some key duties of a content manager:

Content strategy development

A content manager is responsible for formulating and implementing a comprehensive content strategy. This includes identifying target audiences, determining key messaging, and establishing guidelines for content creation.

Content creation and editing

Content creation is where the magic happens. A content manager is responsible for producing high-quality and relevant content that aligns with the brand’s messaging. 

This role is equally important in editing, refining, and polishing the content to perfection.

SEO optimization

Content managers delves into the intricacies of SEO optimization. They make the content engaging and discoverable by search engines. 

Their duties involve keyword research, on-page optimization, and staying abreast of SEO trends.

Content distribution and promotion

Creating stellar content is just half the battle; the other half is getting it in front of the right audience. 

Content managers excel in content distribution and promotion. They utilize channels like social media, email, and partnerships to amplify the brand’s reach.

Team collaboration and management

The art of content management extends beyond solo endeavors. Team collaboration and management are crucial aspects. 

Content managers often work in tandem with writers, designers, and marketing teams. They execute a cohesive content strategy.

Skills and requirements needed in a content manager

Being a content manager requires a diverse skill set to create, manage, and optimize content effectively. Here are some key skills and requirements for the role:

Excellent writing and editing skills

At the heart of content management lies the ability to craft compelling narratives. Content managers must possess excellent writing and editing skills.

Whether it’s a blog post, social media update, or website copy, the power of words is their forte.

Content strategy

Crafting a seamless and effective content strategy is akin to plotting a captivating novel. A content manager delves into audience analysis, set clear goals, and map out the type of content that will resonate best. 

A well-crafted strategy is the roadmap guiding every piece of content produced.

SEO knowledge

In the digital landscape, visibility is the key to reaching a wider audience. A content manager needs to have solid SEO knowledge and understand the nuances of search engine algorithms. 

Analytical skills

Data is the compass that guides content decisions. A skilled content manager possesses analytical skills to:

  • Interpret data metrics
  • Track content performance
  • Derive meaningful insights

Analytical prowess allows for continuous refinement of strategies for maximum impact.

Social media management

Social media has become a powerhouse for brand visibility and engagement. 

Content managers must be proficient in social media management. They craft content that resonates with the audience and leverage social channels for optimal brand exposure.

Communication skills

Effective communication is the strength of successful content management. A content manager with strong communication skills should articulate the brand’s message coherently. 

This skill extends to internal collaboration, ensuring that the entire team is aligned with the brand’s voice and messaging.

Where to hire a content manager

Finding the right content manager is a crucial step in shaping a brand’s digital success. Knowing where to look can make all the difference. 

Let’s explore various avenues where you can hire a talented content manager:

1. Job boards

Platforms like LinkedIn, Indeed, and Glassdoor offer a vast pool of professionals actively seeking opportunities. 

Posting your content manager job opening on these websites allows you to tap into a diverse range of skilled candidates.

2. Social media

In the age of connectivity, social media is not just for socializing but also for professional networking. Platforms like Twitter and Facebook can serve as valuable channels to showcase your job opening. 

Engaging posts can attract potential content managers who resonate with your brand.

3. Company website

Sometimes, the perfect candidate is already a fan of your brand. Posting the job opening on your company website is a strategic move. It attracts individuals who are already familiar with what your brand represents.

4. Recruitment agencies

Recruitment agencies specialize in finding the right talent for your specific needs. They streamline the hiring process, saving time and ensuring you get access to the most qualified candidates.

5. Content and marketing communities

Participating in content and marketing communities provides a unique advantage. These communities often consist of professionals passionate about the industry.

Engaging with these communities allows you to connect with like-minded individuals who may be the perfect fit for your content management needs.

6. Referrals

Word-of-mouth remains a potent force in hiring. Seek referrals from your employees, industry peers, and professional networks. 

Often, the most qualified candidates are recommended by those who understand your company’s culture and needs.

7. Freelance platforms

For flexibility and a global talent pool, explore freelance platforms such as Upwork and Fiverr. 

Freelancers bring a unique perspective and can contribute valuable insights, especially if you are considering a project-based approach to content management.

Salary comparison

According to Plane.com, the average annual base salary of a content manager in the Philippines is $22,360, compared to $30,727 in the US. *not including benefits.*

The table below shows the salary comparison according to experience:



On-site vs. Remote setup for a content manager

Deciding whether to work on-site or remotely is important. Some thrive in the collaborative environment of an office, while others excel in the freedom and flexibility of remote work. 

The decision often depends on the company’s culture and the individual preferences of the content manager.

Content manager job description template 

This content manager job description template is a valuable resource for recruiters who want to identify and recruit skilled content managers.

Utilize this template to craft a job description that aligns with your company’s ethos, values, and the precise skill set essential for excelling in the position.

Additionally, we provide a set of interview questions tailored to aid recruiters in effectively assessing candidates. 

These questions can be adapted to harmonize with your company’s recruitment procedures and standards.

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About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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