About Jonathan De Luzuriaga
Derek Gallimore talks with Jonathan De Luzuriaga, CEO of Spring Valley Tech and current President of the Philippine Software Industry Association (PSIA). He has been a guest of the podcast from the previous episodes 211, 219, and 224.
Jonathan has given a lot of insights about outsourcing in the past. Today, he provides updates and information about tech and outsourcing at the time of the pandemic. He shares insights on the comparison of the BPO industry’s progress then and now and the challenges it currently faces, especially when everyone is forced to transfer to remote work.
The different verticals of the outsourcing industry
The Information Technology-Business Process Management (IT-BPM) sector has been thriving in the Philippines for decades now. However, there are still misconceptions that the industry only involves call centers and customer support providers.
Jonathan said that the best way to describe the different verticals in the industry is to enumerate the associations that form IBPAP (IT and Business Process Association of the Philippines), which are the following:
- Contact centers. Jonathan said that because of the multi-touch points that contact centers have added into their arsenal, we’re now not just talking about voice here. It also involves non-voice and SMS chat support.
- Software. It is one of the oldest industry sectors under the IT-BPM banner. Jonathan said that it is mostly for “servicing foreign requirements all over the world, adding that the software sector “is quite unique [because] it’s one of the few segments of the industry that also has a huge share service in Asia,” particularly Japan.
- Animation and game development. The rising industries.
- Healthcare information management. This sector has now “evolved immensely from its humble roots.”
- Shared services captive operations. The segment that “validates the viability of the Philippines in terms of outsourcing and offshoring”
- Independent virtual workers. With everyone working and finding jobs at home came the rise of the “new OFWs” or the “Online Filipino Worker.”
The outsourcing industry in the near future
Jonathan sees the outsourcing industry “going to go the digital route.” He thinks that the Philippines stands to get a very good shot at an integral player in this particular equation, as the “entire world is caught in this whirlwind of digital transformation.”
The Philippines is also pushing to get second- and third-wave cities faster internet and better infrastructure to become global players. Jonathan pointed out that this is the reason for the creation of the newest government agency, the Department of Information and Communications Technology. Now there’s a central agency “that could direct the traffic in terms of all the movements on this particular space that could prove to be very beneficial to the nation.”
Jonathan is also looking forward to the two laws that they created, which are pointed towards technology and innovation: The Startup Act and the Innovation Act. He also noted that they could see “a lot of very, very young, tech-savvy, local government [members], even in Congress and in the Senate that truly understand the value of digital and what it could bring to the table as far as the country’s economy is concerned.”
All these put together, Jonathan hoped, will create a wave of appreciation and support for the IT-BPM sector “as it transitions itself from the usual vanilla-flavored services into more higher-value services.”
New opportunities and current involvements
Jonathan is aiming to create a “smaller version of the Silicon Valley in the US here in the Philippines” when he founded his firm called Spring Valley – wherein people from different influences could actually gather and discuss, develop and deploy technology and innovations. They chose an 11-hectare property in Bago City, Negros Occidental, Philippines as its “technology Disneyland.”
As of now, Jonathan stated that they’ve got a technology school that’s going to be put up, and then several office spaces for people who want to belong to an environment where people are constantly looking at new ways to address problems both locally and globally.
One of them is Clear Pass, which is basically digitizing the health declaration forms people fill out when entering any establishment by using QR codes, and security guards would just scan that particular QR code for people to gain entry. Another one is RnB, or Read and Bill. It’s digitizing the way our electric and water meters are read.
Exciting times, isn’t it?
For those who’d like to get in touch with Jonathan, feel free to send him an email at [email protected]