What is In-app Support?
In-app support is a convenient mode of online communication that allows your customers and prospects to interact with your customer service agents or bots within your app. It allows your customer service team or help desk to be anywhere your customers are – be it on their mobile devices, your website, or any other online device.
In-app support improves customer experience, resulting in higher customer satisfaction and retention. It also provides an easier way for customers to resolve their issues, submit their feedback, open a ticket, and more.
How businesses can benefit from in-app support
In-app support helps businesses reduce customer friction, which is defined as anything that deters the customer from purchasing your products or services. With in-app support, customers’ concerns can be addressed and resolved as soon as they happen.
In-app support can also help in the following areas:
- Stronger brand awareness
- Boosted profits
- Increased customer engagement
- Reduced support costs