12 best white label SEO tools for agencies
What are the best white label SEO tools for agencies?
The best white label SEO tools let agencies resell rank tracking, audits, and reports under their own brand, and top picks include WebCEO, SE Ranking, Semrush, and Ahrefs.
- White label SEO tools rebrand pro software as your own.
- They cover keyword tracking, audits, backlinks, and reporting.
- Agencies use them to scale fast and win more clients.
List of top white label seo tools
Digital marketing keeps growing fast. As a result, demand for SEO services and software has climbed too. In fact, as per Databox, 70% of marketers see SEO as more effective and worth the spend than PPC. Because of this demand, many firms now want a piece of the market. For example, some join a program as an SEO reseller.
White label SEO services keep getting more popular in marketing. They cover a wide range of tasks, such as keyword tracking, SEO reports, and analytics. In short, white label SEO tools help firms deliver pro results and scale with ease. Many agencies pair them with a wider outsourcing digital marketing plan.
So this article covers the key questions about white label SEO tools. It also looks at their benefits and the top tools that agencies can use.
What is a white label SEO platform?
White label SEO tools are digital tools that you resell under your own brand. In other words, you offer SEO to your clients as if the software were yours. In marketing, white labeling is now a common and standard practice. After all, few teams have time to build tools from scratch.
In short, it is a normal SEO tool that you can rebrand. First, you get the software from the official provider. Then you add your own brand and sell it as your own. With so many options out there, an all-in-one tool is often the best fit. Some of the SEO functions you can white label include:
- SERP analytics
- Keyword research and tracking
- Digital marketing analytics
- Website traffic analytics
- Web auditing
- Backlink tracking and monitoring
- Competitor research
- Monitoring and ranking
For a deeper look at the software side, see our guide to the top SEO software tools.
How do marketing professionals and agencies benefit from white label SEO tools?
White label SEO tools are one of the easiest ways to scale up businesses while cutting risk. They bring many gains for users. For example, they help firms boost revenue and win more clients. More specifically, white label SEO tools offer these benefits:
- Advanced tool under your brand
- Cost-effective way to increase prospects
- Boost services quickly for rising demand
- Broaden the set of services
- More upsell chances
Many agencies also outsource the work itself through an SEO outsourcing service to grow even faster.
12 best white label SEO tools for agencies
Here are the best white label SEO tools that agencies can check out. Note that vendor plans and prices change often, so confirm current rates on each site.
1. WebCEO
First on our list is WebCEO. It is one of the oldest white label SEO providers, and agencies have long loved it. Its white label features let you host all your tools on custom domains or subdomains. Plans start at around $39 per month, while the Agency Unlimited plan runs about $99 per month. WebCEO suits small to medium agencies and offers these features:
- Keyword research
- Internal links
- SEO analysis
- Technical auditing
- Backlink checker
- Google Analytics and Google Ads tools
- Social media analytics
2. SE Ranking
Next, SE Ranking is a self-hosting, cloud-based white label tool. It also has a custom invoicing platform that you can present as your own. So it works well for agencies of any size, and it stays budget-friendly. Plans start at around $23 per month and rise with usage. Like WebCEO, SE Ranking offers a wide set of white label features, such as:
- Web traffic analytics
- API access
- Keyword rank tracker
- Backlink monitoring
- Website auditing
- Keyword suggestion tool
- SEO/PPC competitor research
- Marketing plan
- Automated reporting
3. Semrush
Meanwhile, Semrush is great for analytics and reporting. There is almost no limit to what you can do with its tool kit. Its white label features deliver custom reports through the Agency Growth Kit, which costs around $100 per month. Semrush white label features include:
- Website audit
- PPC keyword tool
- Position tracking
- Backlink audit tool
- Social media tracker
- On-page SEO checker
- Organic traffic insights
- Content analyzer
4. PosiRank
In addition, PosiRank offers both on-page and off-page SEO outsourcing. As a result, agencies get SEO-driven results at any scale. Its main white label features include:
- Link building
- Campaign architect
- SEO promotion
- Sensitive niche promo
- Reputation management
- Content orders
- Onsite SEO
- Backlink cleanup
- Expert SEO consultation
- Press releases
PosiRank plans start at around $200 to $300 per month and can reach about $1,000 monthly. For the off-page side, see our guide to link building strategies.
5. Cyfe
For example, Cyfe offers a 100% white label SEO dashboard for firms and agencies. With it, everything is fully branded and easy to customize. So freelancers and agencies can pull all kinds of client data into one view. Plans start at around $29 per month, plus about $20 per client. Here is what you can do with Cyfe:
- Create branded reports
- Embedded analytics
- Custom logo, domain, and email address
- Track KPIs with a separate dashboard
- Custom data sources
- Automate reports and widget alerts
- Modify the pre-built setup
6. DashThis
Meanwhile, DashThis is a strong white label dashboard builder. It helps SEO firms show the right data to their clients. It also offers many data sources for research and analysis. On top of that, everything is easy to customize. Its main white label features include:
- 34+ native integrations (Google Analytics, Moz, Ahrefs, and more)
- Advanced customization
- Bulk creation and editing
- Custom data sources
- Many sharing options
- Templates and cloning options
- Unlimited email support
- Strong security and account management
7. AuthorityLabs
In addition, AuthorityLabs is one of the best analytics tools on the market. It offers location-based data reports. So it is a great pick for teams that need custom data. For example, it provides clickstream data and local keyword data by city, state, or zip code. It also supports big data integration. Beyond those, it offers:
- 100% white label
- Redesigned advanced API access
- Data services
- Mobile SEO rankings
- Automated SEO monitoring
- Global tracking service
AuthorityLabs plans start at around $99 per month and reach about $450 per month.
8. AccuRanker
Meanwhile, AccuRanker focuses on SERP tracking and SERP analytics. Thousands of businesses worldwide use it to boost their organic search. So it suits clients who need rank tracking and advanced reporting at a low cost. AccuRanker main features include:
- SERP feature tracking
- Competitor tracking
- Keyword performance analysis
- Share of voice
- Historic search volume
- Keyword custom tagging
- Landing page segmentation
- SERP history
- Integration with Google Analytics, Databox, and Google Search Console
- Report builder
AccuRanker plans start at around $99 per month for 1,000 keywords, and the price rises with more keywords.
9. Ahrefs
Next, Ahrefs is one of the best white label SEO tools for keyword, backlink, traffic, and rank analysis. With it, you can see which keywords bring traffic to a site. You can also check how competitors rank in search. On top of that, its site audit tool helps improve rankings. Plans start at around $99 per month, and the advanced plan runs about $399 per month. Ahrefs features include:
- Keyword generation
- Traffic estimation
- Keyword report
- Ranking history
- SERP volatility
- Outbound link monitoring
10. Reportz
In addition, Reportz is a KPI dashboard and white label reporting tool. It helps agencies and freelancers automate client reports. So it works best for teams that want a custom price based on dashboard count. Its per-dashboard pricing runs about:
- Five dashboards (around $49.50 monthly)
- 20 dashboards (around $192 monthly)
- 70 dashboards (around $600 monthly)
Reportz features include:
- Integrations with marketing data sources
- Monitor SEO, PPC, rankings, and other metrics together
- Unlimited widgets
- Predefined templates
- Report automation
- Custom widget builder
11. Sitechecker
Meanwhile, Sitechecker tracks, measures, and improves site visibility. It reviews content, rankings, security, and backlinks. So it suits teams that want site auditing, monitoring, and white label rank tracking at a low price. Plans range from around $29 to $99 per month. Sitechecker main features include:
- Backlink tracking
- Site auditing
- Site monitoring
- Rank tracking
12. WooRank
Finally, WooRank provides many useful datasets. It offers on-site SEO tips with clear, actionable insights. For example, it flags usability issues, technical faults, and use patterns. It also handles direct competitor analysis. WooRank main features are:
- White label reports
- Website monitoring
- Competitive analysis
- Capturing the right leads
- Examine SEO health
- Technical website audits
- Keyword research generation
- Keyword tracking
Why choose white label SEO software?
White label SEO tools keep getting more popular in marketing. They help firms upsell, win more prospects, and cut costs. As a result, teams can focus on other important work. In the end, the right white label SEO tool helps you scale with ease and deliver pro results. It also pays to know the wider benefits of SEO before you pick a platform.
Frequently asked questions about white label SEO tools
What is a white label SEO tool?
It is SEO software you can rebrand as your own. So you can offer SEO to clients under your brand, not the vendor’s.
Why do agencies use white label SEO tools?
They help agencies scale fast and cut risk. In turn, teams win more clients and boost revenue.
Which white label SEO tool is best for small agencies?
WebCEO and SE Ranking suit small teams well. Both are budget-friendly and easy to rebrand.
How much do white label SEO tools cost?
Prices vary a lot by tool and plan. Many start at around $29 to $99 per month, so always check the vendor for current rates.
What features should a white label SEO tool have?
Look for rank tracking, audits, backlinks, and branded reports. These cover most agency needs in one place.
Key takeaways
- White label SEO tools let you resell pro software under your brand.
- They cover keyword tracking, audits, backlinks, and reporting.
- Top picks include WebCEO, SE Ranking, Semrush, and Ahrefs.
- Pricing changes often, so confirm rates on each vendor site.
- The right tool helps agencies scale and win more clients.
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