Writing – both creative and technical – plays an essential role in marketing.
Successful marketers realize this and thus, incorporate these two writing styles into their marketing campaigns.
These writings may include blog posts across a wide range of topics, how-to guides, and reviews.
These professionally written contents may not directly market products or services as typical advertisements do. However, they still contribute to the lead generation efforts of the marketing team.
Despite the effectiveness of onboarding professional writers in a business’s marketing team, not every business can spare the resources needed to recruit, hire, and train one.
This is where virtual writers come in handy.
What are virtual writers?
Simply put, virtual writers are virtual assistants – or VAs – who specialize in providing writing services for their clients.
These writers sometimes work as independent contractors and find clients for themselves through online job portals.
Others are employed by outsourcing companies like 123Employee, which does the client fielding for them.
In such cases, these virtual writing assistants can focus entirely on creating content for the clients the outsourcing firm assigns.
Virtual writers aren’t limited to just creating blog posts and similar content.
Below are some of the other related tasks a virtual writing assistant can do:
- Writing newsletters
- Proofreading and editing documents
- Writing product descriptions
- Writing speech drafts
- Writing news articles
- Conducting research
- Contribute to brainstorming
- Write engaging social media posts
- Write scripts for video marketing campaigns
Virtual writers can also perform other functions that virtual assistants do. Business owners who hire them can also delegate tasks not directly related to writing that don’t require specialized skills and knowledge.
Thus, a virtual writing assistant functions essentially as a one-man (or more, depending on the number of virtual writers hired) support team.
How do businesses gain profit from hiring virtual writers?
Enlisting the services of virtual writers helps businesses in various ways that ultimately contribute to revenue generation.
Below are some examples:
Virtual writers help save costs
Companies typically hire virtual writers through outsourcing firms like 123Employee.
By sourcing these writers via an outsourcing firm, businesses can save as much as 70% on salary costs.
They can also save on equipment, recruitment, hiring, and training expenses they would otherwise have to provide for an in-house writer.
Boosts lead generation efforts
Effective marketers use virtual writers to augment their marketing efforts with engaging content publishable across multiple platforms.
These contents improve lead generation campaigns by increasing a business’s reach through popular platforms such as LinkedIn, Facebook, Twitter, and Instagram.
Increases online visibility and drives traffic
Another benefit of hiring virtual writers to create content is their knowledge and familiarity with search engine optimization (SEO).
Creating SEO-friendly content improves a website’s search engine results page (SERP) ranking and increases the likelihood of driving traffic to it.
In turn, the increased traffic raises the chances of capturing leads that marketers can turn into loyal clients.
Why 123Employee is the best provider of virtual writers and other virtual assistant services
123Employee is one of the Philippines’ leading business process outsourcing (BPO) companies specializing in online and offline marketing, customer, and virtual assistant services.
Since its founding in 2006, this firm has grown – and continues to grow – into a trusted and capable outsourcing powerhouse boasting hundreds of Filipino virtual assistants.
123Employee provides its VAs with ongoing training to ensure perpetually shipshape virtual assistants for clients.
Moreover, these VAs – handpicked from pools of highly qualified applicants – possess the qualities of Filipino agents highly sought by companies from Western countries.
Contact 123Employee now and get the virtual writers you need.