Social media management plays a critical role in ensuring effective marketing campaigns.
With more than half of the world’s population using at least one social media platform, these platforms have become a new battleground for businesses’ marketing efforts.
Having an active social media presence is not enough for businesses. They must also take advantage of what these platforms offer.
This can be done by having an effective social media management team. However, many companies lack the staff with the right skill set for this job.
In such cases, outsourcing social media management through offshoring firms like DOXA is the best option.
Social media management definition
Social media management, as the term suggests, is the process of handling the social media profile of a company.
It involves developing social media marketing strategies tailored to the company’s target audience.
However, a social media manager’s job isn’t just publishing willy-nilly content.
Effective social media management entails knowing the ins and outs of each social media platform where the company publishes its content.
This means knowing which content to publish, at what time, on which platform, and to which set of audiences.
The published content must also comply with the guidelines of each platform. For example, a lengthy LinkedIn post will not be viable on Twitter’s platform.
Aside from learning the nuances of social media platforms, a good social media management team must also consider the timezone difference between them and their audiences.
Importance of having efficient social media management
Like any business function, process efficiency is essential in social media management.
An inept social media team will only produce content that, more often than not, never even makes it to their intended audience’s social media feed.
With an effective social media management team, you’ll be able to meet your customers where they spend their time online the most – on social media platforms.
Need more convincing? Here are a few more points on why top-notch social media management is good for your business.
It generates and nurtures leads
As mentioned earlier, over half the world’s roughly 8 billion population uses social media daily.
This makes social media platforms an abundant source of potential leads across almost all demographics.
Moreover, these leads aren’t going anywhere, so you can take your time warming them up with effective marketing strategies.
It lets you see areas of improvement
An effective management team uses the existing analytics features of social media platforms to your business’s advantage.
These tools can show which campaigns worked and which ones didn’t. Using these results, you can learn what clicks with your audience and make better marketing decisions in the future.
It lets you build an online community and increase UGCs
Having an engaging management team on social media platforms lets you build up an active and engaged follower group for your business’s profile.
In turn, this online community creates user-generated content (UGC) and organic growth for your brand’s profile.
In the marketing world, UGCs – authentic reviews and testimonials from real people – outperform paid advertising when it comes to enticing potential new customers.
Why DOXA is the top choice for your social media management needs
DOXA is your best option when it comes to outsourcing social media management.
DOXA does not subscribe to the “one-size-fits-all” approach that most other service providers use. Instead, it makes sure that you’ll receive a custom-fit solution for your needs.
The company’s comprehensive hiring process ensures that you will be matched with social media managers that exhibit your brand’s culture and values.
Moreover, hiring thru DOXA lets you get ahold of world-class talent at a fraction of what it would cost you to hire in-house!
Contact DOXA now and have your business’s social media profile managed the right way.