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Home » Articles » Simplifying social media marketing delegation in 2024

Simplifying social media marketing delegation in 2024

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Social media marketing (SMM) has become essential for businesses to connect with their target audience, build brand awareness, and drive conversions.

Effective social media marketing can bring great success through leads and brand advocates. Meanwhile, delegating this to offshore staffing is the best way to optimize this function in every aspect, from establishing an online presence to building a customer base.

Make it your business goal to get the best investment through social media this year. 123Employee runs through the basics of delegating social media marketing in 2024.

Social media marketing explained

Social media marketing involves utilizing various platforms to promote a brand and drive traffic to a website or online store.

The key to success in social media marketing lies in understanding and acting upon each platform’s unique dynamics and features.

In addition, data analytics are applied to each tool and platform to monitor their effectiveness and performance.

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Social media marketing explained

Platforms involved in social media marketing

Statista reveals around 4.95 billion people worldwide use social media as of October 2023. 

From the emergence of MySpace to today, various platforms have been established and rose to popularity for both consumers and businesses.

Numerous social media platforms are popular today, and each varies in function and target demographic.

  • Facebook. With roughly three billion monthly active users, Facebook provides a vast audience reach and a range of advertising options to target specific demographics effectively.
  • Instagram. This highly visual platform is an excellent choice for businesses looking to showcase their products or services through compelling imagery and videos.
  • X. Formerly called Twitter, X is known for its real-time updates and concise messaging as a way to reach a broader audience.
  • LinkedIn. Primarily a professional networking platform, LinkedIn offers a valuable space for businesses to connect with industry professionals, establish thought leadership, and generate leads.
  • TikTok. Lastly, TikTok is a short video content platform perfect for advertising individuals and brands through short-form videos.

Elements of an effective social media marketing strategy

A successful social media marketing strategy is a carefully crafted plan that effectively aligns with your business objectives. 

Here are some key elements to consider when developing your strategy:

  • Defining business goals: Start by clearly defining what you want to achieve through social media marketing, whether brand awareness, lead generation, customer retention, or driving sales.
  • Identifying target audience. Understand your target audience by creating an audience persona. This will be your guide to creating content that resonates with your customers.
  • Crafting compelling content. Create engaging and valuable posts, videos, and images that capture your audience’s attention and inspire them to take action.
  • Having consistency in posting. Develop a content calendar and maintain a consistent posting schedule to build a loyal following.
  • Monitoring performance. Regularly track and analyze the performance of your social media campaigns to identify areas of improvement and optimize your strategy.

Incorporating these elements into your social media marketing strategy can enhance your brand’s online presence and achieve your desired results.

Reasons to outsource social media marketing

Like most digital marketing efforts, social media marketing takes up a lot of effort and resources on a small business.

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This is why many business owners delegate this to offshore agencies and virtual assistants instead.

Here are three compelling reasons to consider outsourcing social media marketing to virtual staffing:

Expertise and skills

Social media marketing requires a deep understanding of each platform, knowledge of best practices, and the ability to adapt to changing algorithms and trends. 

You can tap into the knowledge and experience of your virtual staffing when you delegate this task. As a result, you can ensure your social media efforts are effective and up to date.

Time and resource efficiency

Managing social media marketing internally can be time-consuming and resource-intensive. You have to scrape volumes of information and analyze them carefully to see if your efforts even pay off.

By delegating this task to a specialized team, you can save valuable time and allocate resources more efficiently. This helps you focus on core business activities.


Outsourcing social media marketing can often be more cost-effective than hiring and training an in-house team. 

It eliminates the need for additional overhead costs such as salaries, benefits, and infrastructure while providing access to a skilled and dedicated team.

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Reasons to outsource social media marketing

Delegate social media marketing today!

With social media playing a crucial role today, it is essential to delegate your marketing efforts to professionals who can help you navigate the complexities of this dynamic field. 

Through a reliable partner like 123Employee, you can leverage their expertise and achieve optimal results in your social media marketing campaigns.

Make the most of the ever-growing potential of social media marketing! Delegate this critical task to experts who understand the intricacies of each platform and can craft a tailored strategy for your business’s success.

Visit 123Employee’s website today to learn more about its services and how it can assist you in your endeavors.

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About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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