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Outsourced telemarketing services: What is it and why do companies choose to do it?

A well-planned telemarketing strategy is important for every organization that wants to expand its market coverage, add in new customers, and boost annual revenue. 

However, building a telemarketing department from scratch can be complicated. This is because your company’s sales and lead generation success will depend on your efforts.

Fortunately, businesses now have an option to delegate their telemarketing services to outsourced service providers who are experts in this field.

Outsourcing definition

Business Process Outsourcing (BPO), or simply outsourcing, is the process of recruiting skilled employees from a third-party service provider to perform tasks that are normally done by in-house staff.

The majority of outsourced works are often back-office-related tasks in service-oriented roles. Some workloads require specialized knowledge that an outsourcing partner has mastered and developed.

Hiring a BPO firm can help accelerate your operations and boost efficiency. Outsourcing can help you entrust some of your business activities to a remote team so that your local employees can focus on their main tasks. 

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Outsourcing definition

What is telemarketing?

Telemarketing refers to a marketing strategy where sales representatives or “telemarketers” engage with prospective and existing customers  — through telephone calls or web conferencing — to sell the company’s  products and services

This approach aims to raise brand awareness, spark the audience’s interest, create curiosity around the brand’s offerings, and turn leads into paying customers. 

Telemarketing services usually include the following subcategories.

  • Cold calling. Sales agents actively search for and reach out to existing and prospective customers to offer a product or service. 
  • Inbound. These calls are made when a client raises questions or queries about products or services that they have seen in advertisements or other sales campaigns of the company. 
  • Lead generation. This process involves identifying and creating potential customers who would be interested in a brand’s offerings.
  • Sales. This is where telemarketers are trained to persuade clients to close a deal over the phone.

With the speed of development nowadays, businesses often choose to outsource their telemarketing services to an external company. 

Why do companies outsource their telemarketing services?

Outsourced telemarketing services assist businesses in creating relationships with existing and prospective clients. Brands are looking forward to outsourcing this particular task and think that it is the right option for several advantages. 

Let’s look into some reasons why outsourced telemarketing can work for your organization.

Access to a skilled workforce

Companies benefit a lot from the services of expert outsourcing vendors. Most of them are well-trained in handling telemarketing campaigns, customer service, or lead generation programs of businesses across various industries.

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These skilled sales agents will guide you every step of the way while measuring the actual results of your campaign to compare them with your target. 

They are experienced in telemarketing and know how to work in a result-oriented process.


Outsourcing is cost-effective and economical than hiring, training, and employing your in-house sales reps. Instead of spending money on overhead costs, most telemarketing companies charge based on the achieved sales target.

Relaying your telemarketing efforts to a BPO company is cheaper than any other marketing method. That is why hiring is one of the best tactics to speed up the growth of start-ups to large businesses.


Flexibility and scalability can greatly increase the efficiency of your telemarketing campaign. Partnering with an outsourcing provider gives you the option to increase the number of your agents, without committing to hiring internally.

Since telemarketing is not only about calling leads but is also about shortlisting out the potential customers from the list, you need to have a dedicated, and skilled telemarketing company to work with you and achieve great results.

Saves time

A BPO firm can swiftly provide you with a full working team in a short period. This helps eliminate the costly tasks of recruiting new people, spending money on office space and equipment.

It also allows you to seamlessly shift focus and resources to other aspects of your business. It saves you the time and expense of hiring new employees while managing your whole telemarketing process.

Why do companies outsource their telemarketing services?

Consistent brand representation

An outsourced agent can give you an organized framework to ensure that your brand is consistently represented in the best way to attain the results. 

An expert telemarketing service provider studies your company and makes sure that its values are portrayed in every campaign. 

Additionally, outsourced telemarketing allows proper methods for scheduling follow-ups and escalating questions with a broad knowledge of the brand.

Introducing 123Employee’s telemarketing services

To help you with your telemarketing campaigns, 123Employee offers high-quality voice services that can serve several key verticals in your business. They have a skilled team that can help represent and raise awareness towards your brand.

123Employee also provides ongoing training on their staff to ensure the high satisfaction of their clients. Their elite voice agents can assist you in a range of services including telemarketing, appointment setting, helpdesk, and tech support, among others. 

Visit 123Employee’s website now and listen to sample audios of their voice talents.

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO)

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between Philippines outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 350+ podcast episodes, and a comprehensive directory with 900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.