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Home » Articles » 5 ways to effectively outsource telemarketing to the Philippines

5 ways to effectively outsource telemarketing to the Philippines

5 ways to effectively outsource telemarketing to the Philippines

Your telemarketing strategy can be your competitive edge against other brands as it enables you to cultivate a good relationship with your customers and strengthen your brand as a whole. 

Telemarketing, however, has also gained a bad reputation over the years, particularly when it’s business-to-consumer. Oftentimes, customers wouldn’t want to be bothered with calls, and they view telemarketing calls as a nuisance. 

Nevertheless, your telemarketing efforts, if done right, will still have a positive impact on both your sales and marketing pipeline. 

This is why a lot of organizations would rather outsource telemarketing than do it in-house. And when it comes to outsourcing providers, the Philippines has always been among the top choices, especially for call-related services

Why you should outsource telemarketing to the Philippines 

Telemarketing can function according to your organization’s needs. In general, this marketing strategy can be utilized to: 

  • Promote specific products or services
  • Attract prospects through lead generation
  • Gather customer feedback
  • Produce instant sales

Outsourcing telemarketing services to the Philippines has always been a wise decision for organizations. 

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Besides its cost-saving perks, especially for foreign companies, it also allows them to tap into a wide talent pool of telemarketing specialists. The country’s literacy rate is 96.3% (15 years old and up), which means that it has a rich supply of young professionals entering the labor force each year.  

Filipinos are also fluent when it comes to the English language, whether it is in verbal or written form. Plus, their neutral accent makes it even easier to communicate with a global client base. 

BPO companies in the Philippines also have flexible working hours to cater to their global clients. In most cases, foreign companies that outsource telemarketing services to the country can perform their daily operations 24/7. 

Reputable BPO providers like SixEleven typically offer customized telemarketing solutions that fit your type of business and requirements. You will also have the freedom to easily scale your outsourced staff according to your demand for work. 

Why you should outsource telemarketing to the Philippines

5 tips for successful telemarketing outsourcing in the Philippines

Follow these five tips to guarantee positive results from your outsourcing venture: 

1. Have a solid plan

Make sure you have a clear and solid plan before you start looking for an outsourcing provider. Define your telemarketing goals and objectives, as well as your KPIs. 

Next is to write down all your requirements, like the number of agents you need, telemarketing scripts, and who will provide your databases. 

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2. Determine your needs

Know what kind of services you will need. Inbound telemarketing may involve order processing, customer registration, and customer service. On the other hand, outbound telemarketing includes lead generation, appointment setting, or sales prospecting. 

3. Look for experience and expertise

It is always best to cross-check your chosen outsourcing partner’s background and credentials to measure their capabilities. More so, find out what they can do to support your telemarketing efforts based on the results you want to achieve. 

5 tips for successful telemarketing outsourcing in the Philippines

4. Be open to suggestions   

When you outsource telemarketing, you should also be open to exploring fresh perspectives coming from your outsourcing partner. BPO companies offering telemarketing services will know which areas in your campaigns need tweaks or changes. 

5. Practice transparency and proper communication

The key to any successful outsourcing pursuit is always communication. A good outsourcing firm like SixEleven will keep you informed in terms of the progress of your telemarketing campaigns or if there is any problem. 

Outsource your telemarketing with SixEleven

SixEleven prides itself on going above and beyond when it comes to its clients’ expectations. It is among the distinguished BPO companies in the Philippines providing telemarketing services. 

With SixEleven, you can leverage a top-notch telemarketing skill set, along with up-to-date technologies. Get your free quote today! 

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

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