A successful lead generation strategy must be executed to attract your target customers’ attention and boost your sales. This has been a pretty challenging role for marketers as technological innovations continuously modify the market industry and digitalization has forever changed every company’s business model.
Generally speaking, your “lead” simply refers to one of your target customers that show interest towards your products or services. You acquire leads when people engage with your business platforms and they give you the permission to contact them. Further, you obtain your leads when customers sign up for your newsletters, download a free guide, subscribe to your social media, attend your webinar, etc.
Thanks to our current technological advancements, your e-commerce site and social media channels are able to generate tons of leads for potential customers. While this is actually good for your site traffic and market reach, take note that not all of your leads can be converted into sales.
In fact according to a survey, 50% of qualified leads do not yet make a purchase during their first interaction with a business. This is where lead generation takes place.
Lead generation process
The goal of lead generation is to be able to capture your target customers’ attention and have them avail of your products or services. While it may sound simple, converting possible leads into sales is not that easy. Marketers should think of different unique ways to attract, nurture and persuade their target customers.
Lead generation strategies to help scale your business
As the business industry continues to revolutionize the online digital world, you are also given a lot of opportunities to implement a successful lead generation strategy through the use of different channels online.
However, while the digital marketing landscape continuously shifts from one trend to another, you also have to adapt to these changes to meet the demands of your target customers. Not to mention, the digital space has been more competitive now than ever before.
Here’s a list of lead generation strategies to help you attract the right people and add more profit to your business:
Having people to subscribe to a weekly or monthly newsletter is a great way to keep them connected to your business. Sending them a regular newsletter also allows you to share promotional content for your products or services. Doing this will help actively encourage your target customers down your sales funnel. Your newsletter content may include your special offers, product promotions, or blog posts.
Coupons or discount offers
People love anything that will help them save on costs. Coupons and discount offers are one of the best ways to convert short term or long term leads. One example for this is by having your site visitors to subscribe to your newsletter in exchange for a discount in your products or services.
Paid social ads
People devote a lot of their daily time to social media. This also means that social media is where you can easily find your target customers. You can use Facebook’s or Instagram’s targeting options to execute paid ads for people who most likely will be interested in your products or services.
Host live events
Hosting live events will help you engage with your target customers real time to introduce your products or services, answer their inquiries, and encourage them to transact with you. This can also help you acquire their contact information by registering in your live event. You have the option to host a webinar, conference, or a workshop online.
Take note that whatever strategy you use, the key to a successful lead generation is to create compelling content to capture your target customers interest and be able to do business with you. Let efficient global services providers like SixEleven BPO help you come up with lead generation strategies that are tailored to your customers’ wants and your business’ needs.