• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

Home » Articles » Best customer retention strategies in 2024

Best customer retention strategies in 2024

Best customer retention strategies in 2023

What is customer retention? While it’s important to land new clients, it’s also essential to keep the clients you already have. The process of retaining existing clients is called customer retention. However, customer retention isn’t just about selling great products or services that keep your customers coming back for more.

Customer retention is about building a relationship with your clients. It’s about providing a superior level of service that makes clients want to become lifelong customers. Customer retention is an ongoing process that involves a combination of several different strategies.

Importance of customer retention

One of the most important reasons to focus on customer retention is that it saves you money. It’s up to five times less expensive to retain customers than to find new customers. You can get a lot more mileage out of your marketing budget.

Loyal customers are also willing to spend much more money on your business. They’re likely to buy more and are more likely to try out new products and services you introduce.

Importance of customer retention

12 Customer retention strategies

Read on for some of the best customer retention strategies.

1. Customer feedback

Customer feedback is essential to know what your business is doing right and wrong. It can help you see where you need to make adjustments. Additionally, your customers will feel heard, which is likely to keep them coming back to you.

Get 3 free quotes 2,300+ BPO SUPPLIERS

2. Loyalty programs

One of the best ways to keep your customers loyal is to reward them. Develop multi-tiered loyalty programs so that your best customers get special discounts and VIP treatment. If customers see the real value in your loyalty program, they’ll keep buying from you instead of going elsewhere.

3. Have a mission

People like to buy from a brand that stands for something. Even if your brand isn’t charitable, your customers will appreciate it if you have a mission beyond only selling. Look to iconic brands like Apple for inspiration.

4. Onboarding

If there’s a learning curve to using your product, creating an onboarding program is a good investment. If customers don’t learn how to use your product quickly, they may go elsewhere. If customers can learn how to use your product, they’ll be more likely to stay.

5. Convenience

Customers appreciate the convenience, sometimes even if it costs them a little more. Consider what you can do to make life a little more convenient for your customer. Maybe you could develop an app, offer free delivery, onsite training, and more.

6. Offer subscription services

Subscription services benefit both you and your customers. If you offer a service or product that will need to be purchased regularly, customers will appreciate the convenience. You’ll also create regular income streams for your business.

12 Customer retention strategies

7. Excellent customer service

Offering excellent customer service is one of the oldest pieces of business advice, and for a good reason. If you do everything you can to work with your customers, help them, and fix any issues, they’ll want to keep doing business with you.

8. Get personal on social media

Everyone knows that it’s essential to have a strong social media presence. However, you can go the extra mile by engaging with your customers on social media. Encourage users to answer questions in your comment and if someone mentions you, make sure to respond. 

Get the complete toolkit, free

People often take to social media to complain about a company. If you see that someone has an issue with your business, respond and do what you can to make it right. When customers know that you care enough to reach out to them, that goes a long way.

9. Offer personalized experiences

Customers want to feel like they’re important, not just a faceless number that gives your business money. The more you can personalize a customer’s experience, the more likely they are to stick with your business. 

You can start by getting your customers to create an account. You can use this information to address them by name in emails and when they visit your site. You can also use data to personalize their experience further by making individualized suggestions to them.

10. Go above and Beyond

In the current climate, customers expect a high level of quality and service from the companies they do business with. It’s not enough for you to the basics that everyone expects; you now have to go above and beyond. Anything you can do to surprise and delight your customers will go a long way in setting you apart. 

11. Communicate Regularly

It’s essential to always be in touch with your customers, not just when you’re trying to sell something or they’re making a purchase. Send out a regular newsletter with helpful information and advice. 

12. Offer Value

You should always offer value to your customers beyond the products you sell. You want to position yourself as a business that wants its customers to succeed. Create videos, blog posts, webinars, and more to help your customers. This content will keep customers coming back to your site.

Get Inside Outsourcing

An insider's view on why remote and offshore staffing is radically changing the future of work.

Order now

Start your
journey today

  • Independent
  • Secure
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image