Outsourcing responsibilities to onshore, near-shore, and offshore service providers will allow you and your sales team to focus on the core departments of your business.
Being able to focus on these areas means that you now have the freedom to grow your business organically.
Not to mention that outsourcing can help your business stay afloat during these hard times. By letting external agencies get the job done on behalf of your company, you’re saving time and department resources.
We’re sure you’re familiar with the saying, “Time is money.”
As an entrepreneur, you must prioritize your company’s needs over superficial changes.
Outsourcing your operations to external providers will not only cut your costs significantly. It will allow you to make some systematic changes over time.
Cold calling’s role in a company’s growth
What is outsourcing? It’s the practice of offloading jobs and responsibilities to third-party business process outsourcing (BPO) companies.
Cold calling refers to the telesales’ practice of following up on a cold lead to close a sale. A cold lead usually involves information such as a potential customer’s name, contact details, and addresses.
Most, if not all, BPO agencies have a cold calling as a service to offer to potential clients with businesses that rely on this telemarketing strategy.
Well-known organizations and even small-to-medium-sized enterprises (SMEs) are outsourcing their services to trusted agencies to cut costs.
This allows them to move freely between departments to promote internal growth.
Cold calling usually has a negative connotation, but some companies are dedicated to taking the negativity out of this sales and marketing strategy.
How to cold call
Cold calling can be a challenging but effective method for reaching potential customers and generating leads. To make the most of your cold calling efforts, consider these five cold calling tips and techniques:
Research your prospects
Before making a cold call, gather information about your potential customers. Understand their needs, preferences, and pain points.
The more you know about them, the more personalized and relevant your sales pitch can be.
Create a compelling script
Develop a cold calling script that outlines your key talking points, but be sure to sound natural and not overly scripted during the call. Practice your script to ensure a confident delivery.
Establish a strong opening
When making cold calls, the first few seconds are crucial. Capture the prospect’s attention with a strong opening statement that conveys the value you offer and why they should listen.
Engage in active listening during the phone calls. Let the prospect speak, ask questions, and show genuine interest in their responses. This will help you tailor your pitch to their specific needs and objections.
If the prospect isn’t ready to commit or needs more time, don’t give up. Follow up with additional information or another call at a later date. Persistence can lead to successful conversions over time.
By following these cold calling techniques, you can improve your cold calling skills and increase your chances of successful cold calls, turning cold leads into valuable customers.
The role of a telemarketer
A telemarketer’s job consists of four major responsibilities that serve as the backbone of their position in a company.
However, not all telemarketing positions have the same job scope. Most of them get assigned extra administrative and clerical responsibilities to support their daily operations.
That being said, most departments in a company are inter-correlated with one another and need to cooperate to ensure a smoother workflow.
#1 Organize highly sensitive information from hot and cold leads. Update details regularly according to prospects’ demands.
A telemarketer’s job description usually includes ‘organizational skills’ and ‘attention to detail.’ The position requires prospective employees to be highly effective in handling vast amounts of information in a day.
Although studies show that multitasking actually lowers an individual’s productivity over time, telemarketers often have tasks overlap at the same time.
#2 Reach out to leads in a professional and approachable manner to close a sale, a deal, or just to conduct a quick poll over the phone.
Communication skills get to play with this responsibility. As a telemarketer, being concise when talking to consumers and clients during cold calls is important.
Brevity is a skill most prized in the cold calling industry.
When reaching out to your leads, make sure to have a system that prioritizes the most active ones instead of connecting to inactive prospects, which may lead you to waste time and effort.
#3 Complete the order form for successfully closed deals.
Turning an active lead into a sale is not an effortless task. Most of the time, you will nurture these leads until they are ready to make a purchase.
As a part of the telemarketing department, you must complete order forms for your clients to ensure a smooth deal. Attention to detail is key here, as is any job dealing with sensitive information.
#4 Hit the departmental goals and keep track of their progress to attain Key Performance Indicators (KPIs)
Departmental goals are often based on the average of which agents can accomplish the goals within a specific time period. Most of the time, KPIs push the telemarketing department to exert effort to promote revenue growth.
It’s a dead giveaway to the managerial team whether the department accurately achieves goals within the prescribed period.
Cold calling services you can outsource
As mentioned above, cold calling services are prominent in the BPO industry. Not all companies can allocate physical resources such as workspaces to departments that they can easily outsource to the pioneers.
It’s one of the reasons why the BPO industry is thriving. Agencies allow organizations to expand their operations without physically advancing.
B2B Cold calling
Business to business cold calling refers to reaching out to organizations and companies that telemarketers think will enjoy the services and products they offer.
B2B cold calling is more than just blindly calling everyone on your prospect lists. It’s more of the act of connecting with businesses that you’re sure will benefit from the products and services that you’re offering.
B2C Cold calling
Business to customer cold calling tactic is a well-known sales technique all over the world. It pertains to the practice of calling uninitiated customers.
Sales reps get them up to speed about their products and services—with the hopes of turning them into qualified leads to be nurtured.
Lead generation is the act of getting your prospects’ data and information using landing pages, contact forms, or e-mail subscriptions.
The sales and marketing team often supports this position and vice versa. The qualified leads are ‘delivered’ and handed off to the agents who will try to reach out to the prospects.
Why your business should outsource cold call services
Here are some reasons why your business should outsource cold call services:
Lowers costs of operation
In B2B cold calling, what matters to your consumers is a great sales experience, not the cost or quality of your goods.
In-house sales professionals are affordable for most companies, but cold calling costs a lot of money and effort to hire and train new employees. It might also take up to a year for a new employee to contribute to your company’s growth, and you will have to pay for this time.
Outsourcing cold calling services will save you time and money and create a seamless sales process.
It increases productivity
Outsourced telemarketing helps you reduce your team’s size and free up internal resources. Cold calling services companies assist you in maintaining a world-class sales process 24/7.
This allows you to concentrate more on the core of your business rather than managing it, which is a time-consuming task.
Throughout the process, the sales process outsourcing agency is dedicated to keeping you completely engaged and informed. They strive to provide cutting-edge technology and are committed to open lines of communication.
In addition, SPO agencies have well-established procedures suited to their clients’ demands. To provide the greatest possible results for its clients, the agency’s management team must constantly develop and improve its techniques and cold calling tactics.
Cold calling errors may be unpleasant, destabilize sales teams, and irritate customers.
However, a reputable and dependable sales process outsourcing business is considerably less likely than your in-house employees to make a serious mistake.
Why you should outsource to the Philippines
The Philippines is a melting pot of different cultures and backgrounds.
Besides the country’s booming economy—thanks to its talent pool that spans across a number of industries—it also offers low labor costs. These are two reasons to consider outsourcing your services to Philippine-based BPO companies.
Outsourcing in the Philippines is easier with Outsource Accelerator, a company that focuses on providing expert advice and unbiased opinion in regards to the top BPO companies.
OA, as often stylized, is the industry’s leading aggregator of external services that local and international BPO organizations offer.