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SEO analyst job description

Job description template: SEO analyst 

Company overview

[Insert Company Name] is a leading [industry/niche] company dedicated to [briefly describe company mission/goals]. We pride ourselves on innovation, creativity, and delivering exceptional results to our clients. 

As part of our commitment to staying ahead in the digital landscape, we are seeking a talented SEO analyst to join our dynamic team.

About the role

Position: SEO analyst

Location: [City, State]

Type: [Full-Time/Part-Time/Contract]

Reports to: [Supervisor/Manager/Team Lead]

Key responsibilities

These are the key responsibilities expected of an SEO analyst employed by [insert company name]:

  • Investigate potential areas for organic search ranking improvement by conducting in-depth keyword research.
  • Analyze website performance metrics using tools such as Google Analytics, SEMrush, and Moz to assess the effectiveness of SEO strategies.
  • Implement on-page SEO optimization strategies, including meta tags, header tags, and content optimization.
  • Work together with content producers to produce user intent and target keyword-focused, SEO-friendly content.
  • Monitor search engine algorithms and industry trends to stay updated on best practices and algorithm changes.
  • Generate monthly SEO performance reports and provide insights and recommendations for continuous improvement.
  • Perform website audits to identify technical SEO issues and implement solutions to enhance site visibility.
  • Work closely with web developers to implement SEO recommendations and ensure website optimization.
  • Stay informed about local search trends and implement strategies to improve local search rankings for clients with physical locations.
  • Assist in the development and execution of link-building strategies to increase domain authority and improve search rankings.

Qualifications and skills

Candidates for the SEO analyst role must possess the following qualifications and skills: 

  • Proven experience as an SEO Analyst or similar role, with a strong understanding of search engine algorithms and ranking factors
  • Knowledge of SEO tools like Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console
  • Strong analytical abilities with the capacity to understand data and produce insights that can be put to use
  • Strong teamwork and communication abilities to collaborate with cross-functional teams
  • Up-to-date knowledge of SEO best practices, trends, and algorithm updates
  • Although not necessary, prior knowledge of HTML, CSS, and JavaScript is recommended
  • Meticulous in every detail and committed to meeting deadlines while doing excellent work

Educational requirements

A bachelor’s degree in business, computer science, marketing, or a similar discipline is required to qualify for the position.

Working conditions

This is a full-time position based in [location]. Remote work options may be available.

Flexible working hours may be offered.

How to apply

Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this position to [insert contact information or application portal].

Benefits of joining [Company Name]

We offer the following advantages:

  • Competitive salary commensurate with experience
  • Comprehensive health, dental, and vision insurance plans
  • Retirement savings plan with employer-matching
  • Opportunities for professional development and training
  • Collaborative and supportive work environment
  • Employee discounts on company products/services
  • Paid time off and holidays

Application deadline

For this post, applications must be submitted by [insert closing date]. After this date, applications might not be taken into consideration.

[Insert Company Name] is an equal-opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

SEO analyst interview questions

Companies can assess potential SEO analysts by using these sample interview questions. These questions may be customized to match your company’s requirements. 

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