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Home » Roles » WordPress developer

WordPress developer

WordPress is a widely used content management system (CMS) that simplifies website creation and management. 

It offers user-friendly tools for designing, customizing, and updating websites without in-depth coding knowledge.

However, the complexity of modern websites demands a skilled professional— a WordPress developer.

What is a WordPress developer?

A WordPress developer is a professional who specializes in using the WordPress platform to create, customize, and maintain websites. 

This expert is well-versed in various programming languages, such as PHP, HTML, CSS, and JavaScript, which are essential for shaping the appearance and functionality of WordPress websites.

A WordPress developer is indispensable in enabling businesses and individuals to establish a robust online presence and deliver exceptional user experiences.

Duties of a WordPress developer

The role of a WordPress developer is multifaceted, encompassing a range of responsibilities to ensure a website’s smooth operation and optimal performance.

Here are some key duties that a WordPress developer typically undertakes:

  • Theme development – A WordPress developer designs and develops themes and visual templates that define a website’s appearance.
  • Plugin development – A WordPress developer also creates and maintains plugins to add specific features or functionalities to a website,  including contact forms, e-commerce capabilities, and SEO tools.
  • Website customization – WordPress developers tailor websites to meet clients’ needs. This includes modifying layouts, adjusting color schemes, and implementing custom functionalities.
  • Website maintenance – A WordPress developer ensures the website remains secure, up-to-date, and technical glitch-free.
  • Performance optimization – An excellent WordPress developer optimizes websites for speed and performance, ensuring fast loading times and a smooth user experience.
  • Content management – WordPress developers empower clients to manage their website’s content effectively, including adding, editing, and organizing text, images, and multimedia.

Skills and requirements needed in a WordPress developer

To excel as a WordPress developer, one must possess a diverse skill set and meet specific requirements.

Here are the essential skills and qualifications expected from a proficient WordPress developer:

  • Proficiency in WordPress – A WordPress developer should have a strong grasp of WordPress’s core functionalities, including its template hierarchy, database structure, and API.
  • Mastery of programming languages – A WordPress developer should be adept in PHP, HTML, CSS, and JavaScript to create and customize themes and plugins.
  • Experience with theme development – Experience in designing and developing WordPress themes using frameworks like Bootstrap or Foundation is highly beneficial.
  • Plugin development skills – A WordPress developer should be capable of creating custom plugins or modifying existing ones to extend a website’s functionality.
  • SEO knowledge – A good WordPress developer should be able to understand and integrate SEO principles into the website. This is crucial for improving the company’s website visibility on search engines.
  • Strong problem-solving skills – WordPress developers often deal with technical issues and bugs. As such, excellent problem-solving abilities are required in the role.
  • Responsive design expertise – A WordPress developer should have a wide knowledge of responsive web design and ensure that websites are functional and visually appealing across various devices.

Where to hire a WordPress developer

Now that you understand the importance of a WordPress developer and the must-have skills, the next step is finding the right talent for your project.

There are several avenues where you can hire WordPress developers, both online and offline.

1. Freelance websites

Freelance platforms are treasure troves of WordPress talent. The competitive nature of these platforms often ensures access to various skill levels and price points.

Let’s define what each freelance website offers:

  • Upwork –  This online platform connects businesses and individuals with freelancers and professionals offering web development, graphic design, content writing, and more services.
  • Freelancer – This global freelancing platform allows businesses to find experts for various projects, including web development, digital marketing, and graphic design.
  • Fiverr – This digital marketplace is where freelancers, known as “sellers,” offer diverse services. The services often start at $5, covering tasks like graphic design, content creation, and programming, with options for customization and add-ons.
  • TopTal – This premium talent network connects businesses with highly skilled freelancers and software development, design, and project management experts.

2. Online job boards

Websites like Indeed, Glassdoor, and LinkedIn often feature job listings for WordPress developers.

Posting your job here can attract professionals seeking full-time or part-time positions. These platforms allow you to evaluate candidates based on their resumes and conduct interviews before selecting.

3. Social media and networking

Social media platforms like Facebook and LinkedIn are not just for sharing cat memes and corporate photos. They are also great tools for finding WordPress developers.

You can search for profiles or join groups related to web development, virtual assistants, or WordPress enthusiasts to find potential candidates or referrals.

4. Referrals

Word of mouth is a powerful way to find trustworthy WordPress developers. Ask colleagues, friends, or fellow business owners if they can recommend a developer they’ve worked with. 

Referrals often lead to successful collaborations, as they come with a built-in level of trust.

Salary comparison

According to Indeed, the average annual salary of a WordPress developer in the Philippines is $10,032, whereas in the US, it’s $77,862.

According to Glassdoor, the table below shows the annual salary comparison in the USA and the Philippines.

JuniorMidSenior
USA$57,000 $74,793 $98,000 
Philippines$9,514$20,085$25,365

On-site vs. Remote setup for a WordPress developer

The decision to hire a WordPress developer to work on-site or remotely depends on various factors, including the nature of your project, your organization’s culture, and your personal preferences.

WordPress developer job description template 

This WordPress developer job description template is a comprehensive guide for recruiters looking to hire a skilled and creative professional for their video editing needs.

It clearly outlines the key responsibilities, qualifications, and application process, showing the role’s requirements and expectations within the organization.

Feel free to customize this template to match your company’s needs and preferences.

Moreover, you may use these interview guide questions to elevate your recruitment process and hire the right candidate fit for this role. 

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