Job description template: PPC specialist
At [Company Name], we are a fast-growing startup company revolutionizing the [industry]. We are passionate about driving innovation and providing our customers with exceptional services.
As we continue expanding our business, we seek a talented PPC specialist to join our team.
Our company culture is focused on collaboration, experimentation, and continuous learning. We value diversity and believe our differences strengthen us as a team.
We offer a flexible work environment, allowing our employees to achieve work-life balance and pursue personal and professional goals.
About the role
Position: PPC specialist
Location: [City, State]
Reports to: [Supervisor/Manager/Team Lead]
As a PPC specialist, you will play a vital role in developing and implementing successful pay-per-click campaigns across various platforms.
Your expertise in optimizing PPC campaigns and driving targeted traffic to our website will increase brand awareness and maximize conversions.
- Develop and execute PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media platforms
- Conduct thorough keyword research and analysis to identify relevant keywords and optimize campaign performance
- Create compelling ad copy and visually appealing ad creatives
- Monitor and analyze campaign performance data to identify opportunities for optimization and improvement
- Implement strategies to maximize click-through rates (CTRs) and conversions while minimizing cost per click (CPC) and cost per acquisition (CPA)
- Collaborate with cross-functional teams to ensure PPC campaigns align with overall marketing objectives
- Stay updated on industry trends and advancements in PPC advertising to improve campaign performance continuously
Qualifications and skills
- Proven experience managing and optimizing PPC campaigns
- In-depth knowledge of PPC ad platforms such as Google Ads and Bing Ads
- Strong analytical skills with the ability to interpret performance data and make data-driven decisions
- Proficient in keyword research and analysis
- Excellent written and verbal communication skills
- Ability to work independently and in a team environment
- Detail-oriented with strong organizational skills
- Experience with A/B testing and landing page optimization
- Certification in Google Ads and/or Bing Ads
Bachelor’s degree in marketing, advertising, or a related field.
This is a [full-time/part-time/contract] position based in our [City, State] office.
We offer a flexible work environment, which means that our employees have the option to work remotely or from the office, with the exception of certain time-bound critical projects or meetings.
How to apply
Please submit your resume and a cover letter explaining your experience and qualifications for this role to [email address]. In the subject line, please indicate “PPC Specialist – [Your Name].”
Benefits of joining [Company Name]
As a part of [Company Name], you can receive the following benefits and perks given to our teams.
- Competitive salary and benefits package, including health insurance, retirement savings plan, and paid time off
- Opportunity to work in a dynamic and innovative startup environment and significantly impact the company’s growth
- Room for growth and professional development, including mentorship programs, skills training, and leadership development opportunities
- Collaborative and supportive team culture that values open communication, feedback, and creativity
Please submit your application by [date]. We will review applications on a rolling basis until the position is filled. Only shortlisted candidates will be contacted.
We are an equal-opportunity employer and welcome applicants from all backgrounds to apply.
*You may modify and tailor these interview questions to align with your recruitment procedures and standards.