Empowering Latin American Professionals with Outsourcing Opportunities – with Jaime Nacach of Virtual Latinos

Outsourcing to Latin America is fast becoming a compelling alternative to traditional destinations — and no one embodies that shift more than Jaime Nacach, Founder & CEO of Virtual Latinos. 

In his own words and experience, Jaime explains how he turned pain points into opportunities and built a platform that bridges North American demand with Latino talent.

Virtual Latinos

Jaime re-introduces Virtual Latinos.

“Virtual Latinos is a recruitment agency focused on professional talent from Latin America. We were one of the very first agencies with a business model where people work from home. 

It started in 2018 and we hire people from over 20 different countries in Latin America and help businesses, mostly North America.”

They specialize in matching US and Canadian businesses with remote professionals in roles such as marketing, sales, finance, and general admin. 

Unlike many outsourcing providers, Virtual Latinos deliberately avoids the tech and development niche. 

“We do not do any type of technology-based roles, such as programmers or engineers.”

This focus has allowed Jaime’s team to stay true to their mission and build a community grounded in expertise, communication, and culture fit. 

“We’re in about 21 countries now… the top three we work with in terms of volume are Mexico, Colombia, and Honduras.”

While other companies expand globally, Jaime insists on focus over scale. 

“Not with this company and this brand, because naturally the name is Virtual Latinos. Our focus is really just Latin America.”

The company has recently undergone a brand refresh, doubling down on authenticity — updating its visuals and tagline to better reflect its maturity and mission. The result was a new visual identity and an empowering message: “Believe You Can.”

English proficiency and regional talent

In this industry, Jaime highlights the need for employees to have strong English skills, even placing that quality above more technical skills. Only candidates with advanced fluency are accepted.

“This is the number one reason we deny people from joining our community — because their English is just not that good enough for our clients.”

The situation, he says, reflects broader inequalities in education across Latin America. 

“The sad truth is that most people who have the best English skills are those who are lucky enough to be born to families that can invest in their education.”

Still, the region’s bilingual talent pool continues to grow. Jaime believes Latin America is steadily closing the gap with other outsourcing destinations: “There’s still plenty of potential to continue to just grow in this area.”

Remote work awareness in Latin America

The pandemic accelerated remote work adoption, but Jaime points out that awareness is still developing. 

“We’re still at the very beginning of people understanding the great potential of working remotely.”

He credits community engagement and word-of-mouth as key drivers of growth. 

“We still get probably half or more than half of the people that apply to Virtual Latinos through referrals, which is amazing.”

That organic growth has helped raise awareness of global opportunities for professionals who might never have imagined working with U.S. companies from their own homes.

Building trust and long-term relationships

For Jaime, outsourcing isn’t just about filling roles — it’s about building genuine relationships. He believes trust is what separates successful partnerships from short-term transactions. 

“The ability to introduce a client to a VA and a VA to a client that ends up building something that’s not just transactional, but an actual relationship that lasts many months or years.”

Jaime started Virtual Latinos after being burned by unreliable offshore experiences.That experience inspired him to build a model that prioritizes accountability, security, and mutual respect.

“When you invest and build that trust, [it] multiplies and you know that trust is felt. And that’s not something we can automate easily. 

We need to make a lot of things happen and invest a lot of time and effort into creating a culture that entices trust in each other. We specifically want to make sure we’re a company that can be there for both sides for the long term.”

Virtual Latinos Academy

Beyond connecting talent with employers, Virtual Latinos invests in professional development through the Virtual Latinos Academy.

“We have a platform that currently has 28 courses that we’ve built ourselves,” Jaime says. These courses range from law firm operations and healthcare support to project management and AI tools. 

The Academy ensures candidates are prepared before they ever start working with clients. “If we empower them to have more knowledge and be better at what they do — whether they get hired or not — we’re uplifting their lives and inspiring them to do better.”

If you’re exploring nearshore outsourcing options, Jaime’s story is a reminder that talent, trust, and training are your truest levers.

To get in touch, you may visit Virtual Latinos’s website. Jaime can also be reached via email at [email protected]. 

For any other questions about Outsource Accelerator, drop us a line at [email protected].