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WordPress developer


What is a WordPress developer?

As the job title suggests, WordPress developers are experts in all things related to the platform. They mainly operate on WordPress and its affiliates.

They handle designing, integrating, and implementing any add-ons to the pages they manage.

They often handle both the front-end and the back-end development as well. They handle everything from social media plug-ins to HTTP updates.

Like all front-end devs, they are well-versed in HTML, CSS, and Javascript.

Their passion for staying up-to-date with the latest industry trends and technologies sets them apart, making them valuable assets in the ever-evolving landscape of web development.

Some of them have a proven track record of working with mobile device apps, including Webpack, which launched in 2012.

Their knowledge also extends beyond that of your average developer. Employers can find lots of people who have taken up coding for a living, and these are people who have significant skills in JavaScript and web applications.

With enough technical knowledge and experience in the field, this naturally leads to strong business and leadership skills.

There is one skill that is very important—learning from mistakes along the way.

Several industry professionals have noted this as a highly valuable skill that will make anyone stand out with clients.

What is a WordPress developer?

WordPress developer salary

Some may consider WordPress developers newcomers to the industry, given that other developers have been in the game for a long time now.

However, due to the growing demand for their skills, WordPress developers are among the well-compensated positions out there.

While there aren’t any specific college degrees for WordPress development, interested parties can always take up software development or computer programming to kickstart their careers.

On the other hand, they can also take up non-programming-related degrees and self-study later on.

That said, what matters is that the individual is not only willing to learn the ropes of WordPress development but has the soft skills needed to stand out.

How to increase your WordPress developer salary

If you’re looking to increase your WordPress developer salary, here are a few tips to help you maximize your earning potential:

Gain experience

The more experience you have as a developer, the higher your salary will be. To build your portfolio, consider taking on freelance projects or contributing to open-source projects.

To enhance your WordPress developer salary, consider offering specialized WordPress development services to clients.


Consider specializing in a specific area, such as e-commerce development, custom plugin development, or website optimization. Specialized skills are in high demand and can command higher salaries.

By proactively expanding your skill set and knowledge of WordPress software, you can position yourself for higher-paying opportunities within the field.

Obtain certifications

Consider obtaining certifications in WordPress development or related technologies to showcase your expertise and stand out to potential employers.

WordPress developer salary: US vs PH

Annual WordPress developer salary
Junior developerMid developerSenior developer
United StatesUS$64,308US$75,500US$94,000






Keep in mind that these figures are highly dependent on national wages, the economy, experience in the field, and other external factors.

Based on the table above, a junior WordPress dev in the US with one to four years of experience is compensated US$64,308. Meanwhile, they get ₱170,000 (US$3,389.32) in the Philippines.

The same comparison goes with a mid-level dev with five to seven years of experience, as they get paid US$75,500 in the US and around ₱385,000 (US$7,675.82) in the Philippines.

Finally, senior developers with more than eight years of experience get up to US$94,000 in the US and ₱600,000 (US$11,962.32) if they are working in the Philippines.

The salary gap between WordPress developers in the US and the Philippines is big. US developers earn more, but Philippine developers can live comfortably due to lower living costs.

When comparing the salary of WordPress developers in the US versus the Philippines, it’s clear that location plays a significant role in determining earnings.

Whether you choose to work in the US or the Philippines, a career as a WordPress developer can be rewarding and lucrative.

Keep in mind that salaries can vary depending on factors such as location, experience, and specialized skills.

What is a WordPress site?

A WordPress site is a website built using the WordPress CMS, a free and popular platform that powers over 40% of all websites online.

With numerous themes and plugins, users can customize their site to meet their needs.

Whether you are a blogger, small business owner, or e-commerce entrepreneur, WordPress provides the tools necessary to create a stunning and functional website.

Quality WordPress developers are essential for creating custom websites. Their expertise in coding and design brings themes to life, ensuring a seamless user experience.

By customizing themes and optimizing performance, they elevate websites to professional standards.

Keeping up with WordPress trends, they deliver high-quality results. Professional developers are indispensable in web development.

Getting started with WordPress website

To become a WordPress developer, you must set up a hosting account and install WordPress on your domain with one click.

Choose a theme that fits your brand and customize it to your style, with both free and premium options available.

WordPress offers a wide range of themes to suit your budget and requirements.

Customizing your website

Once you pick a wordpress theme, customize your website with pages, posts, and media. WordPress offers various content types like text, images, and videos.

Customize layout and design using built-in tools. Whether blog, portfolio, or store, WordPress provides flexibility for a unique website.

Adding functionality with plugins

WordPress has many plugins for various functions, and no coding is needed. From contact forms to eCommerce and social media integrations, you can find a plugin for almost any feature.

Installing a plugin is simple, and it helps you customize your website easily. WordPress’s vast plugin library is a crucial feature, making it versatile and user-friendly for web development.

Optimizing your website for SEO

As a WordPress developer, optimizing your website for search engines is vital for visibility and attracting visitors. Use SEO plugins to optimize content, meta tags, and images for better rankings.

Integrate keywords, create quality content, and improve website speed to enhance SEO and attract organic traffic.

Building your online presence

After customizing your WordPress site, promote your brand by sharing on social media, engaging through blog posts/newsletters, and collaborating with others in your niche.

Establish yourself as an industry authority to attract more visitors and grow online.

How can you improve your WordPress development skills?

To improve your WordPress development skills, consider these tips and tricks to help you level up.

Join a community of WordPress developers

Networking with other WordPress developers is key for skill improvement. Joining a community allows for knowledge sharing, advice seeking, and project collaboration.

Platforms like WordPress forums, Reddit, and Meetup.com are great for connecting with other developers and growing your network.

Practice by building your own projects

Start by creating projects like a blog, portfolio, or e-commerce site to gain hands-on experience and identify areas for growth.

Experiment with plugins, themes, and customizations to test and expand your knowledge. By building and customizing websites, you can gain a deeper understanding of WordPress development.

Stay up-to-date with industry news and updates

It is important to stay informed about new updates and trends to stay ahead in the evolving world of WordPress.

You can keep up with industry news, blogs, and podcasts, follow WordPress experts on social media, subscribe to newsletters, and attend webinars.

By staying informed, you can ensure you are aware of the latest developments in the WordPress community and remain ahead of the curve.

Stay updated with the latest industry trends and regularly experiment with new features and updates on the WordPress platform.

Utilize online resources and documentation

When working on WordPress projects, make sure to use online resources like the WordPress Codex, Stack Overflow, and GitHub.

These platforms offer valuable information for troubleshooting issues and learning new techniques. By utilizing these resources, you can enhance your knowledge and skills in WordPress development.

What are the benefits of hiring a professional WordPress developer?

Hiring a professional WordPress developer can provide numerous benefits for individuals and businesses alike.

A skilled WordPress developer can create custom themes and plugins, optimize website performance, and ensure that websites are secure and up-to-date.

Additionally, working with a professional WordPress developer can save time and resources, allowing clients to focus on growing their businesses while leaving the technical details to the experts.

A seasoned developer not only has a deep understanding of the WordPress core but also possesses the expertise to customize your website according to your specific business needs.

Expertise and experience

Professional WordPress developers create custom websites that meet your specific needs and goals.

They know the platform well, handling coding and design for a great-looking and functional site. With expertise in trends and tech, they help you stand out and draw more visitors.

In essence, by choosing to hire WordPress developers, you are investing in the long-term success and growth of your online presence.

Customization and personalization

One benefit of hiring a professional WordPress developer is their customization and personalization abilities.

They create designs and features to match your brand and objectives. A developer can bring your vision to life, whether it’s for e-commerce, a portfolio, or a blog site.

SEO optimization

SEO is important for boosting website visibility and attracting organic traffic.

A WordPress dev knows SEO’s significance and can optimize your site, from keywords to meta tags and image optimization, to boost search engine rankings and drive site traffic.

Security and updates

Your website’s security and updates are essential in the digital world. WordPress developers monitor security threats and update plugins and themes to keep your site safe and efficient.

Regularly updating your software, including custom plugins, is paramount in fortifying your website’s defense mechanisms.

Time and cost efficiency

While hiring a professional WordPress developer may require a significant upfront investment, it can save time and money in the long run.

Their expertise allows them to work efficiently, avoiding mistakes and delays. Outsourcing website development lets you focus on other business aspects.

Support and maintenance

After your website is live, a WordPress developer can offer continuous support and maintenance.

They help troubleshoot issues, update content, and add features, giving you peace of mind to focus on business growth without the technical worries.

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